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Average Public Relations Managers Salary in Columbia, SC

In Columbia, SC, Public Relations Managers earn an average annual salary of $109,370. This figure is notably below the national average of $169,900, reflecting the specific economic dynamics and demand within the South Carolina capital. Local market conditions, including the size of the PR industry and the overall cost of doing business, play a significant role in shaping compensation for these professionals.

Executive Summary

  • Average Salary: $109,370 per year.
  • Growth Trend: Salaries have shifted 36.0% over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $175,830.
  • Outlook: The Public Relations Manager job market in Columbia, SC, is characterized by a local workforce of 200 professionals. With a Location Quotient of 1.03, the concentration of PR managers in Columbia is slightly above the national average, suggesting a stable, albeit not rapidly expanding, demand for these roles within the region.
2024 Market Data

Salary Overview

$109,370

The average Public Relations Managers in Columbia, SC earns-35.6%below the national average.

BreakdownBased on 40h/week
Hourly

$52.6

Weekly

$2,103

Monthly

$9,114

Public Relations Managers Salary Distribution in Columbia, SC

Career progression for Public Relations Managers in Columbia, SC, typically sees a significant salary increase with experience. Entry-level positions might start considerably lower, while senior managers with extensive experience and a proven track record can command salaries well above the average. The percentile gaps in earnings underscore the value placed on expertise and leadership within the field.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$62,180$29.9
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$82,028$39.4
ManagerOversees team, compliance, and project delivery.50% (Median)$91,920$44.2
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$136,713$65.7
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$175,830$84.5

Detailed Public Relations Managers Market Analysis

Relocation Context

Nominal Salary

$109,370

Gross Pay

Real Wage (Purchasing Power)

$109,370

Adjusted for COL (100)

The average annual salary of $109,370 in Columbia, SC, aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of a PR Manager's salary in Columbia is equivalent to the national average, offering a stable financial environment for residents without the added pressure of higher living expenses.

Job Market Context

200

Total Jobs

0.506

Per 1K Jobs

1.03

Location Quotient

Above Average

With a location quotient of 1.03, Columbia, SC has a slightly higher-than-average concentration of Public Relations Managers roles compared to the national norm.

A Location Quotient of 1.03 indicates that Public Relations Managers are slightly more concentrated in Columbia, SC, than the national average. This suggests a healthy, well-established market for PR professionals, with a demand that is consistent with the number of practitioners. It implies a competitive yet accessible job market for those looking to enter or advance in the field.

Nearby Job Markets

Hiring Public Relations Managerss?

Frequently Asked Questions

How much does a Public Relations Managers make in Columbia, SC?

The median annual salary for a Public Relations Managers in Columbia, SC is $109,370. This typically ranges from $62,180 for entry-level positions to $175,830 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Columbia, SC is 35.6% lower than the national median of $169,900.

Is Columbia, SC a lucrative place for Public Relations Managers?

Yes, it offers a stable earning potential relative to the cost of living.While the average salary of $109,370 is below the national average, the cost of living in Columbia, SC, is also at the national average. This balance ensures that the salary provides a comparable standard of living to other major metropolitan areas.

Is Columbia, SC a good place to live for Public Relations Managers?

The Cost of Living Index in Columbia, SC is 100. While higher than average, this often correlates with higher wages.

How does the Columbia, SC PR Manager salary compare to the national average?

The average salary for Public Relations Managers in Columbia, SC, is $109,370, which is significantly lower than the national average of $169,900.

What is the concentration of Public Relations Managers in Columbia, SC?

Columbia, SC has a Location Quotient of 1.03 for Public Relations Managers, indicating a concentration that is slightly above the national average.

How does the cost of living in Columbia, SC affect salary perception?

With a Cost of Living Index of 100, Columbia, SC, matches the national average. This means the $109,370 salary offers a purchasing power equivalent to the national average, making it relatively stable.

What is the total number of Public Relations Managers in Columbia, SC?

There are approximately 200 Public Relations Managers working in Columbia, SC, representing 0.506 jobs per 1,000 workers in the local economy.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 200 employees in the Columbia, SC area with a job density of 0.506 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.