Average Public Relations Specialists Salary in Rochester, MN
Public Relations Specialists in Rochester, MN, earn an average annual salary of $77,000. This figure is slightly below the national average of $80,660, indicating a localized compensation structure influenced by regional economic factors and industry demand within Minnesota. While not reaching the national benchmark, this salary reflects the specific market dynamics of Rochester.
Executive Summary
- Average Salary: $77,000 per year.
- Growth Trend: Salaries have shifted 52.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $116,200.
- Outlook: The Rochester, MN market for Public Relations Specialists shows a stable presence, with a total local workforce of 200 individuals. The Location Quotient of 0.92 suggests that the concentration of these professionals is nearly on par with the national average, indicating a steady, albeit not exceptionally high, demand for PR expertise within the region.
Salary Overview
The average Public Relations Specialists in Rochester, MN earns-4.5%below the national average.
$37
$1,481
$6,417
Public Relations Specialists Salary Trends (2020-2024)
While specific historical data for Rochester is not provided, it is generally assumed that salaries for Public Relations Specialists nationwide have experienced a modest upward trend over the past four years, driven by the increasing importance of digital communication and brand management. This national trend likely influences local compensation, even if Rochester's specific growth rate may vary.
Public Relations Specialists Salary Distribution in Rochester, MN
Career progression for Public Relations Specialists in Rochester, MN, is typically marked by salary increases corresponding to experience. Entry-level positions may start significantly lower than the average, while seasoned professionals with extensive experience and specialized skills can command salaries well above the $77,000 average, potentially reaching into the six figures at senior levels.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Junior / AssociateEntry level. Focus on learning core skills & codebase. | 10% (Entry) | $40,270 | $19.4 |
| Engineer IProficient contributor. Handles tasks independently. | 25% (Junior) | $57,750 | $27.8 |
| Senior EngineerSystem design, complex problem solving, mentoring. | 50% (Median) | $77,030 | $37 |
| Lead / StaffTechnical strategy, architecture, cross-team impact. | 75% (Senior) | $96,250 | $46.3 |
| Principal / ArchitectIndustry expert. Driving technical vision & innovation. | 90% (Expert) | $116,200 | $55.9 |
Detailed Public Relations Specialists Market Analysis
Relocation Context
Nominal Salary
$77,000
Gross Pay
Real Wage (Purchasing Power)
$77,000
Adjusted for COL (100)
With a Cost of Living Index of 100, Rochester, MN, is precisely at the national average. This means the nominal salary of $77,000 for Public Relations Specialists offers a purchasing power that aligns directly with the national median, making it neither exceptionally advantageous nor disadvantageous from a cost-of-living perspective.
Job Market Context
200
Total Jobs
1.669
Per 1K Jobs
0.92
Location Quotient
Rochester, MN has 0.92x the national average concentration of Public Relations Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.92 indicates that Rochester, MN, has a slightly lower concentration of Public Relations Specialists compared to the national average. This suggests the job market is neither oversaturated nor exceptionally scarce, presenting a balanced environment for both job seekers and employers.
Nearby Job Markets
Nearby Cities for Public Relations Specialists
| City | Salary | Dist. |
|---|---|---|
| La Crosse-Onalaska, WI-MN Public Relations Specialists Salary | $63,900↓ 17% | 64 mi |
| Eau Claire, WI Public Relations Specialists Salary | $64,570↓ 16% | 74 mi |
| Mankato, MN Public Relations Specialists Salary | $63,060↓ 18% | 75 mi |
| Minneapolis-St. Paul-Bloomington, MN-WI Public Relations Specialists Salary | $75,070↓ 3% | 77 mi |
Comparing salaries near Rochester, MN
Hiring Public Relations Specialistss?
Frequently Asked Questions
How much does a Public Relations Specialists make in Rochester, MN?
The median annual salary for a Public Relations Specialists in Rochester, MN is $77,000. This typically ranges from $40,270 for entry-level positions to $116,200 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Rochester, MN is 4.5% lower than the national median of $80,660.
Is Rochester, MN a lucrative place for Public Relations Specialists?
Moderately. The average salary of $77,000 is close to the national average, and the cost of living is also at the national average.While the salary is slightly below the national average, the cost of living being on par means the purchasing power is comparable. The market concentration is also near the national average, indicating stable opportunities.
Is Rochester, MN a good place to live for Public Relations Specialists?
The Cost of Living Index in Rochester, MN is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Rochester, MN?
Some top paying nearby cities include La Crosse-Onalaska, WI-MN ($63,900) and Eau Claire, WI.
How does the Rochester PR Specialist salary compare to the national average?
Public Relations Specialists in Rochester, MN, earn an average of $77,000 annually, which is slightly less than the national average of $80,660.
What is the cost of living in Rochester, MN?
Rochester, MN, has a Cost of Living Index of 100, which is exactly the national average.
How concentrated is the PR Specialist job market in Rochester, MN?
The job market concentration, measured by the Location Quotient, is 0.92, indicating it's slightly less concentrated than the national average.
How many Public Relations Specialists are there in Rochester, MN?
There are approximately 200 Public Relations Specialists working in Rochester, MN, representing 1.669 jobs per 1,000 workers.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 200 employees in the Rochester, MN area with a job density of 1.669 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Public Relations Specialists • Data source: BLS OEWS 2024 •Jobs in Rochester, MN