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Average Public Relations Specialists Salary in Birmingham, AL

Public Relations Specialists in Birmingham, AL earn an average annual salary of $70,130. This figure is notably below the national average of $80,660, reflecting regional economic factors and the specific demand dynamics within the Birmingham market. Localized economic conditions and industry concentration play a significant role in shaping compensation for these vital communication professionals.

Executive Summary

  • Average Salary: $70,130 per year.
  • Growth Trend: Salaries have shifted 0.0% over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $110,120.
  • Outlook: With a local workforce of 670 Public Relations Specialists, Birmingham presents a moderate employment landscape for this profession. The Location Quotient of 0.71 suggests a slightly lower concentration of these roles compared to the national average, indicating a stable but not exceptionally robust demand. The presence of nearly 1.3 jobs per 1,000 workers signifies consistent opportunities within the city.
2024 Market Data

Salary Overview

$70,130

The average Public Relations Specialists in Birmingham, AL earns-13.1%below the national average.

BreakdownBased on 40h/week
Hourly

$33.7

Weekly

$1,349

Monthly

$5,844

Public Relations Specialists Salary Distribution in Birmingham, AL

Career progression for Public Relations Specialists in Birmingham, as elsewhere, typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with a proven track record and specialized skills can command salaries well above the average. The percentile gaps in salary distribution underscore the substantial earning potential as one advances through junior, mid-level, and senior specialist roles.

Experience LevelMarket PercentileAnnual WageHourly Rate
Junior / AssociateEntry level. Focus on learning core skills & codebase.10% (Entry)$35,850$17.2
Engineer IProficient contributor. Handles tasks independently.25% (Junior)$52,598$25.3
Senior EngineerSystem design, complex problem solving, mentoring.50% (Median)$62,110$29.9
Lead / StaffTechnical strategy, architecture, cross-team impact.75% (Senior)$87,663$42.1
Principal / ArchitectIndustry expert. Driving technical vision & innovation.90% (Expert)$110,120$52.9

Detailed Public Relations Specialists Market Analysis

Relocation Context

Nominal Salary

$70,130

Gross Pay

Real Wage (Purchasing Power)

$70,130

Adjusted for COL (100)

The average salary of $70,130 in Birmingham, AL, aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Public Relations Specialist's salary in Birmingham is equivalent to that of a professional earning the national average in a typical U.S. city. Consequently, the nominal salary translates directly into comparable living standards without significant financial advantage or disadvantage due to local expenses.

Job Market Context

670

Total Jobs

1.297

Per 1K Jobs

0.71

Location Quotient

Below Average

Birmingham, AL has 0.71x the national average concentration of Public Relations Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

A Location Quotient of 0.71 indicates that Public Relations Specialists are slightly less concentrated in Birmingham compared to the national average. This suggests that while the profession is present and necessary, the market may not be saturated. Professionals seeking employment might find a balanced environment with moderate competition, where specialized skills could offer a competitive edge.

Nearby Job Markets

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Frequently Asked Questions

How much does a Public Relations Specialists make in Birmingham, AL?

The median annual salary for a Public Relations Specialists in Birmingham, AL is $70,130. This typically ranges from $35,850 for entry-level positions to $110,120 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Birmingham, AL is 13.1% lower than the national median of $80,660.

Is Birmingham, AL a lucrative place for Public Relations Specialists?

No, not exceptionally lucrative compared to the national average.The average salary of $70,130 is below the national average of $80,660, and the cost of living is at the national average. This indicates that while the salary is stable, it does not offer a significant financial advantage over other regions.

Is Birmingham, AL a good place to live for Public Relations Specialists?

The Cost of Living Index in Birmingham, AL is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Birmingham, AL?

Some top paying nearby cities include Tuscaloosa, AL ($68,310) and Northeast Alabama nonmetropolitan area.

How does Birmingham's PR Specialist salary compare to the national average?

Public Relations Specialists in Birmingham earn an average of $70,130 annually, which is approximately $10,530 less than the national average salary of $80,660.

What is the cost of living in Birmingham, AL for PR Specialists?

Birmingham's Cost of Living Index is 100, which is exactly the national average. This means that the cost of goods and services is comparable to the typical U.S. city.

How many Public Relations Specialists are there in Birmingham, AL?

There are approximately 670 Public Relations Specialists employed in Birmingham, AL, representing about 1.297 jobs per 1,000 workers in the local economy.

Is the job market for PR Specialists strong in Birmingham?

The job market is moderately present, with a Location Quotient of 0.71 suggesting a slightly lower concentration of PR Specialists than the national average, indicating stable but not booming demand.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 670 employees in the Birmingham, AL area with a job density of 1.297 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.