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Average Public Relations Specialists Salary in Madison, WI

Public Relations Specialists in Madison, WI, earn an average annual salary of $76,380. This figure is slightly below the national average of $80,660, a common occurrence in markets with a distinct economic landscape. Local demand and the specific industry concentration within Madison contribute to this salary positioning.

Executive Summary

  • Average Salary: $76,380 per year.
  • Growth Trend: Salaries have shifted 15.9% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $102,950.
  • Outlook: Madison boasts a robust job market for Public Relations Specialists, evidenced by a total local workforce of 1,460 professionals. The Location Quotient of 1.98 indicates a significant concentration of these roles compared to the national average, suggesting strong and sustained demand within the city.
2024 Market Data

Salary Overview

$76,380

The average Public Relations Specialists in Madison, WI earns-5.3%below the national average.

BreakdownBased on 40h/week
Hourly

$36.7

Weekly

$1,469

Monthly

$6,365

Public Relations Specialists Salary Distribution in Madison, WI

Salary progression for Public Relations Specialists in Madison, WI, is strongly tied to experience. Entry-level positions typically start at the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command significantly higher salaries, often reaching the upper percentiles of the $76,380 average.

Experience LevelMarket PercentileAnnual WageHourly Rate
Junior / AssociateEntry level. Focus on learning core skills & codebase.10% (Entry)$50,560$24.3
Engineer IProficient contributor. Handles tasks independently.25% (Junior)$57,285$27.5
Senior EngineerSystem design, complex problem solving, mentoring.50% (Median)$73,130$35.2
Lead / StaffTechnical strategy, architecture, cross-team impact.75% (Senior)$95,475$45.9
Principal / ArchitectIndustry expert. Driving technical vision & innovation.90% (Expert)$102,950$49.5

Detailed Public Relations Specialists Market Analysis

Relocation Context

Nominal Salary

$76,380

Gross Pay

Real Wage (Purchasing Power)

$76,380

Adjusted for COL (100)

The average annual salary of $76,380 for Public Relations Specialists in Madison, WI, aligns perfectly with the national average cost of living (100). This means that the purchasing power of a Madison-based PR specialist's salary is equivalent to that of their national counterparts, offering stable financial footing.

Job Market Context

1,460

Total Jobs

3.594

Per 1K Jobs

1.98

Location Quotient

Major Hub

Madison, WI has 2.0x the national concentration of Public Relations Specialists jobs — a major employment hub for this role. Job seekers will find significantly more opportunities here than in most other areas.

With a Location Quotient of 1.98, Madison presents a highly concentrated market for Public Relations Specialists, nearly double the national average. This suggests a competitive environment where specialized skills and proven track records are highly valued, offering ample opportunities for dedicated professionals.

Nearby Job Markets

Nearby Cities for Public Relations Specialists

CitySalaryDist.
Janesville-Beloit, WI Public Relations Specialists Salary$66,020↓ 14%33 mi
Rockford, IL Public Relations Specialists Salary$58,140↓ 24%59 mi
Fond du Lac, WI Public Relations Specialists Salary$66,680↓ 13%68 mi
Milwaukee-Waukesha, WI Public Relations Specialists Salary$69,640↓ 9%72 mi
Oshkosh-Neenah, WI Public Relations Specialists Salary$70,490↓ 8%77 mi

Comparing salaries near Madison, WI

Hiring Public Relations Specialistss?

Frequently Asked Questions

How much does a Public Relations Specialists make in Madison, WI?

The median annual salary for a Public Relations Specialists in Madison, WI is $76,380. This typically ranges from $50,560 for entry-level positions to $102,950 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Madison, WI is 5.3% lower than the national median of $80,660.

Is Madison, WI a lucrative place for Public Relations Specialists?

Yes, Madison, WI offers a competitive environment for Public Relations Specialists.The average salary of $76,380 is strong, and the cost of living matching the national average ensures good purchasing power. The high concentration of PR roles (LQ 1.98) indicates robust demand.

Is Madison, WI a good place to live for Public Relations Specialists?

The Cost of Living Index in Madison, WI is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Madison, WI?

Some top paying nearby cities include Janesville-Beloit, WI ($66,020) and Rockford, IL.

How does Madison's PR salary compare to the national average?

Public Relations Specialists in Madison, WI, earn an average of $76,380 annually, which is slightly lower than the national average of $80,660.

What is the concentration of PR jobs in Madison?

Madison has a high concentration of Public Relations Specialists, with a Location Quotient of 1.98, indicating nearly double the national average presence.

How does the cost of living in Madison affect salary value?

Madison's cost of living index is 100, matching the national average. This means the $76,380 salary offers purchasing power equivalent to the national average.

What does the total workforce number indicate for PR jobs in Madison?

A local workforce of 1,460 Public Relations Specialists suggests a substantial and established presence of the profession within the Madison job market.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,460 employees in the Madison, WI area with a job density of 3.594 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Public Relations Specialists • Data source: BLS OEWS 2024 •Jobs in Madison, WI