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Average Marketing Managers Salary in Boise City, ID

Marketing Managers in Boise City, ID, can expect an average annual salary of $129,320. This figure is notably below the national average of $172,340, suggesting that local market dynamics and potentially a different industry focus in Boise influence compensation levels for this role. While the nominal salary is lower, understanding the local economic context is crucial for a complete picture.

Executive Summary

  • Average Salary: $129,320 per year.
  • Growth Trend: Salaries have shifted 2.8% ↘ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $206,750.
  • Outlook: With a local workforce of 680 Marketing Managers and a Location Quotient of 0.71, Boise City indicates a slightly lower concentration of these professionals compared to the national average. This suggests a market that is not oversaturated but also not experiencing exceptionally high demand relative to national trends. The presence of 1.771 jobs per 1,000 workers points to a stable, albeit not booming, job market for marketing leadership.
2024 Market Data

Salary Overview

$129,320

The average Marketing Managers in Boise City, ID earns-25.0%below the national average.

BreakdownBased on 40h/week
Hourly

$62.2

Weekly

$2,487

Monthly

$10,777

Marketing Managers Salary Distribution in Boise City, ID

Salary progression for Marketing Managers in Boise City, like elsewhere, is significantly influenced by experience. Entry-level positions typically command lower salaries, while senior managers with extensive experience and a proven track record can expect compensation well above the average. The widening gap between entry-level and senior-level salaries signifies clear career advancement opportunities and the value placed on seasoned expertise within the local market.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$73,960$35.6
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$96,990$46.6
ManagerOversees team, compliance, and project delivery.50% (Median)$118,290$56.9
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$161,650$77.7
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$206,750$99.4

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$129,320

Gross Pay

Real Wage (Purchasing Power)

$129,320

Adjusted for COL (100)

The average annual salary of $129,320 in Boise City, ID, aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Marketing Manager's salary in Boise is equivalent to that of a Marketing Manager earning the national average salary in a location with a national average cost of living. Therefore, the nominal salary translates directly to real economic value locally.

Job Market Context

680

Total Jobs

1.771

Per 1K Jobs

0.71

Location Quotient

Below Average

Boise City, ID has 0.71x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

A Location Quotient of 0.71 for Marketing Managers in Boise City suggests that the profession is less concentrated than the national average. This could imply fewer specialized roles or a broader range of marketing responsibilities within organizations. While not indicating a shortage, it suggests a market where individual professionals might have a more diverse range of opportunities and potentially greater impact due to less intense competition for highly specialized positions.

Nearby Job Markets

Nearby Cities for Marketing Managers

CitySalaryDist.
Southeast-Central Idaho nonmetropolitan area Marketing Managers Salary$119,840↓ 7%96 mi
Northwestern Idaho nonmetropolitan area Marketing Managers Salary$113,460↓ 12%96 mi

Comparing salaries near Boise City, ID

Hiring Marketing Managerss?

Frequently Asked Questions

How much does a Marketing Managers make in Boise City, ID?

The median annual salary for a Marketing Managers in Boise City, ID is $129,320. This typically ranges from $73,960 for entry-level positions to $206,750 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Boise City, ID is 25.0% lower than the national median of $172,340.

Is Boise City, ID a lucrative place for Marketing Managers?

No, not when compared to the national average salary.While Boise offers a cost of living that matches the national average, the average Marketing Manager salary of $129,320 is significantly lower than the national benchmark of $172,340.

Is Boise City, ID a good place to live for Marketing Managers?

The Cost of Living Index in Boise City, ID is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Boise City, ID?

Some top paying nearby cities include Southeast-Central Idaho nonmetropolitan area ($119,840) and Northwestern Idaho nonmetropolitan area.

How does Boise's cost of living affect the Marketing Manager salary?

Boise's Cost of Living Index is exactly 100, meaning it matches the national average. Therefore, the $129,320 salary has the same purchasing power locally as the national average salary would have nationally.

Is the job market for Marketing Managers strong in Boise City?

The market is stable with 1.771 jobs per 1,000 workers. The Location Quotient of 0.71 indicates a slightly lower concentration of these roles compared to the national average, suggesting a balanced demand.

What is the typical salary range for Marketing Managers in Boise?

While the average is $129,320, entry-level positions will earn less, and senior-level Marketing Managers with extensive experience can command significantly higher salaries, reflecting career progression.

Are there many Marketing Manager jobs in Boise City?

With a total local workforce of 680, Boise has a moderate presence of Marketing Managers. The number of jobs per 1,000 workers (1.771) indicates a steady, but not exceptionally high, level of employment in this field.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 680 employees in the Boise City, ID area with a job density of 1.771 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Boise City, ID