Average Marketing Managers Salary in Texas
Marketing Managers in Texas earn an average annual salary of $153,550, which is below the national average of $172,340. This differential is often influenced by a combination of regional economic factors, industry concentration, and the specific demand dynamics within the Texas market.
Executive Summary
- Average Salary: $153,550 per year.
- Growth Trend: Salaries have shifted 0.9% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $237,370.
- Outlook: With a substantial local workforce of 43,920 Marketing Managers and a Location Quotient of 1.27, Texas demonstrates a robust and concentrated job market for this profession. The high number of jobs per 1,000 workers (3.172) indicates a strong demand that outpaces the national average, suggesting a healthy environment for marketing professionals.
Salary Overview
The average Marketing Managers in Texas earns-10.9%below the national average.
$73.8
$2,953
$12,796
Marketing Managers Salary Trends (2020-2024)
While specific historical data is not provided, it's reasonable to assume that the salary for Marketing Managers in Texas has seen consistent growth over the past four years, mirroring national trends. Economic expansion and increasing reliance on strategic marketing initiatives likely contribute to upward pressure on compensation for experienced professionals in this field.
Marketing Managers Salary Distribution in Texas
Salary progression for Marketing Managers in Texas typically scales significantly with experience. Entry-level positions may start in the lower percentiles, while senior and executive roles command salaries in the higher percentiles, reflecting increased responsibility, strategic input, and proven track records. The widening gap between entry-level and senior salaries underscores the substantial career growth opportunities available.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $75,800 | $36.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $115,163 | $55.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $140,620 | $67.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $191,938 | $92.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $237,370 | $114.1 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$153,550
Gross Pay
Real Wage (Purchasing Power)
$165,108
Adjusted for COL (93)
The average Marketing Manager salary in Texas of $153,550 is quite favorable when considering the local Cost of Living Index of 93. This index indicates that the cost of living is approximately 7% lower than the national average, meaning that the nominal salary offers a higher effective purchasing power within the state.
Job Market Context
43,920
Total Jobs
3.172
Per 1K Jobs
1.27
Location Quotient
With a location quotient of 1.27, Texas has a slightly higher-than-average concentration of Marketing Managers roles compared to the national norm.
A Location Quotient of 1.27 signifies that Marketing Managers are more concentrated in Texas than the national average. This suggests a more competitive job market with a greater availability of talent, but also indicates a strong demand from local industries that rely heavily on marketing expertise.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Killeen-Temple, TX Marketing Managers Salary | $134,080↓ 13% | 10 mi |
| Waco, TX Marketing Managers Salary | $138,770↓ 10% | 41 mi |
| Austin-Round Rock-San Marcos, TX Marketing Managers Salary | $165,210↑ 8% | 53 mi |
| College Station-Bryan, TX Marketing Managers Salary | $128,670↓ 16% | 82 mi |
Comparing salaries near Texas
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Texas?
The median annual salary for a Marketing Managers in Texas is $153,550. This typically ranges from $75,800 for entry-level positions to $237,370 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Texas is 10.9% lower than the national median of $172,340.
Is Texas a lucrative place for Marketing Managers?
Yes, Texas offers a lucrative environment for Marketing Managers.While the average salary is slightly below the national benchmark, the lower cost of living significantly enhances purchasing power. Furthermore, the strong concentration and demand indicated by the Location Quotient suggest ample opportunities for career advancement and competitive compensation.
Is Texas a good place to live for Marketing Managers?
With a Cost of Living Index of 93 (lower than the national average of 100), your salary goes further here.
Where are the highest paying cities near Texas?
Some top paying nearby cities include Killeen-Temple, TX ($134,080) and Waco, TX.
How does Texas compare to the national average salary for Marketing Managers?
Marketing Managers in Texas earn an average of $153,550 annually, which is approximately $18,790 less than the national average of $172,340.
What is the significance of the Location Quotient in Texas for Marketing Managers?
A Location Quotient of 1.27 means Marketing Managers are 27% more concentrated in Texas than the national average, indicating a strong presence and demand for these roles within the state's economy.
How does the cost of living in Texas affect a Marketing Manager's salary?
With a Cost of Living Index of 93 (below the national average of 100), the $153,550 salary in Texas provides greater purchasing power than it would in a higher cost-of-living area.
What does the total local workforce number imply for Marketing Managers in Texas?
The total local workforce of 43,920 suggests a substantial and active market for Marketing Managers in Texas, indicating a significant number of available positions and a well-established professional community.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 43,920 employees in the Texas area with a job density of 3.172 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Texas