Average Marketing Managers Salary in College Station-Bryan, TX
Marketing Managers in College Station-Bryan, TX, earn an average annual salary of $128,670. This figure is notably below the national average of $172,340, suggesting that local market dynamics and potentially a different industry focus within the region influence compensation levels. Factors such as the size of local businesses and the specific demand for marketing expertise in this Texas locale contribute to this pay differential.
Executive Summary
- Average Salary: $128,670 per year.
- Growth Trend: Salaries have shifted 20.3% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $203,980.
- Outlook: The job market for Marketing Managers in College Station-Bryan, TX, appears stable, with a total local workforce of 250 professionals in this role. The Location Quotient of 0.74 indicates a slightly lower concentration of these roles compared to the national average, suggesting that while opportunities exist, they are not as densely populated as in larger metropolitan areas. The presence of 1.854 jobs per 1,000 workers signifies a consistent, albeit moderate, demand for marketing leadership.
Salary Overview
The average Marketing Managers in College Station-Bryan, TX earns-25.3%below the national average.
$61.9
$2,474
$10,723
Marketing Managers Salary Trends (2020-2024)
While specific historical data for College Station-Bryan, TX is not provided, it is reasonable to assume that salaries for Marketing Managers have experienced growth over the past four years, mirroring national trends. Economic recovery, increased reliance on digital marketing strategies, and a general rise in the cost of living typically drive upward pressure on compensation for skilled professionals in this field.
Marketing Managers Salary Distribution in College Station-Bryan, TX
Salary progression for Marketing Managers in College Station-Bryan, TX, is significantly influenced by experience. Entry-level positions will command lower salaries, likely in the lower percentiles, while senior-level roles with extensive experience and proven track records will secure positions in the higher salary brackets. The gap between entry-level and senior salaries signifies substantial career growth potential and the value placed on seasoned marketing leadership.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $65,750 | $31.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $96,503 | $46.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $119,640 | $57.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $160,838 | $77.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $203,980 | $98.1 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$128,670
Gross Pay
Real Wage (Purchasing Power)
$128,670
Adjusted for COL (100)
The average annual salary of $128,670 for Marketing Managers in College Station-Bryan, TX, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of a Marketing Manager's salary in this area is equivalent to the national standard, offering a balanced lifestyle without significant financial strain related to everyday expenses.
Job Market Context
250
Total Jobs
1.854
Per 1K Jobs
0.74
Location Quotient
College Station-Bryan, TX has 0.74x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.74, College Station-Bryan, TX, has a slightly lower concentration of Marketing Managers than the national average. This suggests a market that is neither oversaturated nor exceptionally scarce for these professionals. While not a hub for marketing roles, the steady presence indicates ongoing opportunities for skilled individuals, potentially offering a less competitive environment compared to high-concentration areas.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Houston-Pasadena-The Woodlands, TX Marketing Managers Salary | $156,470↑ 22% | 77 mi |
| North Region of Texas nonmetropolitan area Marketing Managers Salary | $128,940↑ 0% | 82 mi |
| Northwestern Region of Texas nonmetropolitan area Marketing Managers Salary | $160,690↑ 25% | 82 mi |
| Hill Country Region of Texas nonmetropolitan area Marketing Managers Salary | $134,000↑ 4% | 82 mi |
| Coastal Plains Region of Texas nonmetropolitan area Marketing Managers Salary | $136,840↑ 6% | 82 mi |
Comparing salaries near College Station-Bryan, TX
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in College Station-Bryan, TX?
The median annual salary for a Marketing Managers in College Station-Bryan, TX is $128,670. This typically ranges from $65,750 for entry-level positions to $203,980 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in College Station-Bryan, TX is 25.3% lower than the national median of $172,340.
Is College Station-Bryan, TX a lucrative place for Marketing Managers?
No, but it offers balanced living.The average salary of $128,670 is below the national average, but the cost of living is also at the national average, indicating stable purchasing power.
Is College Station-Bryan, TX a good place to live for Marketing Managers?
The Cost of Living Index in College Station-Bryan, TX is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near College Station-Bryan, TX?
Some top paying nearby cities include Houston-Pasadena-The Woodlands, TX ($156,470) and North Region of Texas nonmetropolitan area.
How does the Marketing Manager salary in College Station-Bryan, TX compare to the national average?
The average salary of $128,670 in College Station-Bryan, TX, is approximately 25% lower than the national average of $172,340.
What is the significance of the Location Quotient (LQ) for Marketing Managers in this area?
An LQ of 0.74 indicates that Marketing Manager roles are slightly less concentrated in College Station-Bryan, TX, compared to the national average, suggesting a moderate job market.
Does the cost of living affect the perceived value of a Marketing Manager's salary in College Station-Bryan, TX?
No, the cost of living index is exactly 100 (the national average), meaning the $128,670 salary has the same purchasing power as the national average salary.
How many Marketing Managers are employed in College Station-Bryan, TX?
There are approximately 250 Marketing Managers employed within the College Station-Bryan, TX, local workforce.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 250 employees in the College Station-Bryan, TX area with a job density of 1.854 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in College Station-Bryan, TX