Average Marketing Managers Salary in Lexington-Fayette, KY
Marketing Managers in Lexington-Fayette, KY, earn an average annual salary of $124,720. This figure is notably below the national average of $172,340, suggesting that local market dynamics, industry concentration, and potentially a different cost-of-living structure influence compensation in this region. While the nominal salary is lower, understanding the local economic landscape is key to evaluating its true value.
Executive Summary
- Average Salary: $124,720 per year.
- Growth Trend: Salaries have shifted 19.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $199,440.
- Outlook: With a total local workforce of 330 Marketing Managers, the market in Lexington-Fayette, KY, indicates a moderate presence. The Location Quotient of 0.47 suggests that this role is less concentrated here compared to the national average, implying that while opportunities exist, the demand might not be as robust as in larger metropolitan areas. The 1.183 jobs per 1,000 workers further contextualizes the availability of these positions within the local economy.
Salary Overview
The average Marketing Managers in Lexington-Fayette, KY earns-27.6%below the national average.
$60
$2,398
$10,393
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Lexington-Fayette, KY, is not provided, it is reasonable to assume that salaries for Marketing Managers, mirroring national trends, have experienced consistent growth over the past four years. This growth is typically driven by inflation, increasing demand for marketing expertise, and the evolving digital landscape, which necessitates continuous adaptation and skill development for professionals in this field.
Marketing Managers Salary Distribution in Lexington-Fayette, KY
Salary progression for Marketing Managers in Lexington-Fayette, KY, is strongly tied to experience. Entry-level positions typically command lower salaries, while senior roles, requiring extensive strategic planning and team leadership, can significantly increase earning potential. The widening gap between entry-level and senior-level salaries, often seen across different pay percentiles, clearly signifies the career advancement and increased responsibility associated with more experienced Marketing Managers.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $62,310 | $30 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $93,540 | $45 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $106,920 | $51.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $155,900 | $75 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $199,440 | $95.9 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$124,720
Gross Pay
Real Wage (Purchasing Power)
$124,720
Adjusted for COL (100)
The average annual salary of $124,720 in Lexington-Fayette, KY, aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Marketing Manager's salary in this region is equivalent to the national average. While the nominal salary is lower than the national average, the cost of living being on par suggests that the effective take-home pay and lifestyle affordability are comparable to the national standard.
Job Market Context
330
Total Jobs
1.183
Per 1K Jobs
0.47
Location Quotient
At 0.47x, Lexington-Fayette, KY has a notably lower concentration of Marketing Managers jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.47 for Marketing Managers in Lexington-Fayette, KY, indicates that the concentration of these professionals is less than half of the national average. This suggests a less competitive job market in terms of sheer numbers of professionals vying for roles, potentially offering more opportunities for skilled individuals. However, it also implies that the demand for specialized marketing talent might be more niche or less widespread compared to national hubs.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Central Kentucky nonmetropolitan area Marketing Managers Salary | $111,780↓ 10% | 28 mi |
| South Central Kentucky nonmetropolitan area Marketing Managers Salary | $121,950↓ 2% | 28 mi |
| West Kentucky nonmetropolitan area Marketing Managers Salary | $119,380↓ 4% | 28 mi |
| East Kentucky nonmetropolitan area Marketing Managers Salary | $110,060↓ 12% | 28 mi |
| Louisville/Jefferson County, KY-IN Marketing Managers Salary | $143,000↑ 15% | 72 mi |
Comparing salaries near Lexington-Fayette, KY
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Lexington-Fayette, KY?
The median annual salary for a Marketing Managers in Lexington-Fayette, KY is $124,720. This typically ranges from $62,310 for entry-level positions to $199,440 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Lexington-Fayette, KY is 27.6% lower than the national median of $172,340.
Is Lexington-Fayette, KY a lucrative place for Marketing Managers?
No, not exceptionally lucrative compared to the national average.While the average salary of $124,720 is substantial, it falls significantly below the national average of $172,340, indicating lower earning potential in this specific location.
Is Lexington-Fayette, KY a good place to live for Marketing Managers?
The Cost of Living Index in Lexington-Fayette, KY is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Lexington-Fayette, KY?
Some top paying nearby cities include Central Kentucky nonmetropolitan area ($111,780) and South Central Kentucky nonmetropolitan area.
How does the cost of living in Lexington-Fayette, KY affect salary perception?
With a Cost of Living Index of 100, the local cost of living matches the national average. Therefore, the $124,720 salary in Lexington-Fayette, KY, offers purchasing power equivalent to the national average, despite being lower in nominal terms.
Is the job market for Marketing Managers saturated in Lexington-Fayette, KY?
The Location Quotient of 0.47 suggests the market is less concentrated than the national average, implying it is not saturated and may offer good opportunities for qualified candidates.
What is the typical salary range for Marketing Managers in Lexington-Fayette, KY?
While the average is $124,720, salaries can vary significantly based on experience, company size, and specific industry. Entry-level roles would be lower, while senior positions could command higher figures, potentially approaching or exceeding the national average in specialized cases.
How does the number of Marketing Managers in Lexington-Fayette, KY compare nationally?
With 330 Marketing Managers locally and 1.183 jobs per 1,000 workers, the presence is moderate. This is less concentrated than the national average, as indicated by the Location Quotient of 0.47.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 330 employees in the Lexington-Fayette, KY area with a job density of 1.183 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Lexington-Fayette, KY