Average Marketing Managers Salary in Little Rock-North Little Rock-Conway, AR
Marketing Managers in the Little Rock-North Little Rock-Conway, AR area earn an average annual salary of $116,390. This figure is notably below the national average of $172,340, reflecting regional economic factors and demand specific to the Arkansas market. The local pay scale is influenced by the concentration of marketing roles and the overall economic landscape of the metropolitan area.
Executive Summary
- Average Salary: $116,390 per year.
- Growth Trend: Salaries have shifted 1.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $196,870.
- Outlook: The job market for Marketing Managers in Little Rock-North Little Rock-Conway, AR, while not as concentrated as the national average (Location Quotient of 0.44), still represents a stable segment of the local economy. With 1.1 jobs per 1,000 workers and a total local workforce of 390 individuals in this role, there is a consistent, albeit moderate, demand for marketing expertise within the region.
Salary Overview
The average Marketing Managers in Little Rock-North Little Rock-Conway, AR earns-32.5%below the national average.
$56
$2,238
$9,699
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Little Rock is not provided, it is generally assumed that salaries for Marketing Managers across the United States, including in metropolitan areas like Little Rock-North Little Rock-Conway, AR, have experienced steady growth over the past four years. This trend is driven by the increasing importance of digital marketing, brand management, and data analytics in business strategy, leading to upward pressure on compensation.
Marketing Managers Salary Distribution in Little Rock-North Little Rock-Conway, AR
The salary for a Marketing Manager in Little Rock-North Little Rock-Conway, AR, naturally scales with experience. Entry-level positions typically command salaries at the lower end of the spectrum, while senior Marketing Managers with extensive experience and a proven track record can expect significantly higher compensation. The percentile gaps in salary distribution highlight clear opportunities for career progression and increased earning potential within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $49,990 | $24 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $87,293 | $42 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $101,930 | $49 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $145,488 | $69.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $196,870 | $94.6 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$116,390
Gross Pay
Real Wage (Purchasing Power)
$116,390
Adjusted for COL (100)
The average annual salary of $116,390 for Marketing Managers in Little Rock-North Little Rock-Conway, AR, is positioned directly at the national average for cost of living (Index of 100). This means that while the nominal salary is lower than the national average, the purchasing power of this income is equivalent to the national standard, offering a balanced financial outlook for professionals in the area.
Job Market Context
390
Total Jobs
1.1
Per 1K Jobs
0.44
Location Quotient
At 0.44x, Little Rock-North Little Rock-Conway, AR has a notably lower concentration of Marketing Managers jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.44, the market for Marketing Managers in Little Rock-North Little Rock-Conway, AR, is less concentrated than the national average. This suggests that while marketing roles are present and necessary, they are not as abundant or as central to the local economy compared to other industries or national hubs. This could indicate a less competitive environment for job seekers but also potentially fewer high-level or specialized opportunities.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| South Arkansas nonmetropolitan area Marketing Managers Salary | $105,020↓ 10% | 17 mi |
| North Arkansas nonmetropolitan area Marketing Managers Salary | $103,610↓ 11% | 17 mi |
| West Arkansas nonmetropolitan area Marketing Managers Salary | $96,630↓ 17% | 17 mi |
Comparing salaries near Little Rock-North Little Rock-Conway, AR
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Frequently Asked Questions
How much does a Marketing Managers make in Little Rock-North Little Rock-Conway, AR?
The median annual salary for a Marketing Managers in Little Rock-North Little Rock-Conway, AR is $116,390. This typically ranges from $49,990 for entry-level positions to $196,870 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Little Rock-North Little Rock-Conway, AR is 32.5% lower than the national median of $172,340.
Is Little Rock-North Little Rock-Conway, AR a lucrative place for Marketing Managers?
No, not compared to the national average.While the average salary of $116,390 is substantial, it falls significantly short of the national average of $172,340. However, the cost of living being at the national average means the salary offers equivalent purchasing power locally.
Is Little Rock-North Little Rock-Conway, AR a good place to live for Marketing Managers?
The Cost of Living Index in Little Rock-North Little Rock-Conway, AR is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Little Rock-North Little Rock-Conway, AR?
Some top paying nearby cities include South Arkansas nonmetropolitan area ($105,020) and North Arkansas nonmetropolitan area.
How does the Little Rock Marketing Manager salary compare to the national average?
The average annual salary for Marketing Managers in Little Rock-North Little Rock-Conway, AR, is $116,390, which is considerably lower than the national average of $172,340.
What is the cost of living in Little Rock-North Little Rock-Conway, AR?
The cost of living index for Little Rock-North Little Rock-Conway, AR, is 100, which is exactly the national average.
How many Marketing Managers are there in Little Rock-North Little Rock-Conway, AR?
There are approximately 390 Marketing Managers in the Little Rock-North Little Rock-Conway, AR, metropolitan area, representing 1.1 jobs per 1,000 workers.
Is the job market for Marketing Managers in Little Rock-North Little Rock-Conway, AR, highly concentrated?
No, the job market is less concentrated than the national average, with a Location Quotient of 0.44, indicating fewer marketing roles relative to the overall workforce compared to the national trend.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 390 employees in the Little Rock-North Little Rock-Conway, AR area with a job density of 1.1 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Little Rock-North Little Rock-Conway, AR