Average Marketing Managers Salary in Missouri
Marketing Managers in Missouri earn an average annual salary of $129,790, which is notably below the national average of $172,340. This disparity can be attributed to several factors, including the state's overall economic landscape, industry concentration, and the cost of living, which collectively influence compensation benchmarks for specialized roles.
Executive Summary
- Average Salary: $129,790 per year.
- Growth Trend: Salaries have shifted 6.1% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $212,600.
- Outlook: With a local workforce of 5,730 Marketing Managers, Missouri presents a substantial, albeit not overwhelmingly concentrated, market for these professionals. The Location Quotient of 0.79 suggests that while Marketing Managers are present in significant numbers, the field is slightly less concentrated than the national average, indicating a stable but potentially competitive job market.
Salary Overview
The average Marketing Managers in Missouri earns-24.7%below the national average.
$62.4
$2,496
$10,816
Marketing Managers Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that the demand for skilled Marketing Managers has seen consistent growth over the past four years, mirroring national trends. This sustained demand typically translates into upward pressure on salaries, suggesting that Marketing Managers in Missouri have likely experienced incremental salary increases, reflecting evolving market needs and inflation.
Marketing Managers Salary Distribution in Missouri
The salary spectrum for Marketing Managers in Missouri typically widens with experience. Entry-level positions might start closer to the lower percentiles, while senior-level roles, commanding significant strategic responsibilities, can reach the higher percentiles. The gap between these salary ranges signifies clear opportunities for career progression and increased earning potential as professionals gain expertise and a proven track record.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $69,990 | $33.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $97,343 | $46.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $112,250 | $54 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $162,238 | $78 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $212,600 | $102.2 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$129,790
Gross Pay
Real Wage (Purchasing Power)
$146,821
Adjusted for COL (88.4)
The average Marketing Manager salary of $129,790 in Missouri is significantly enhanced by the state's cost of living, which stands at 88.4, or 11.6% below the national average. This means that the nominal salary offers a stronger purchasing power locally, making the effective take-home value of the salary higher than it might appear when compared solely to national figures.
Job Market Context
5,730
Total Jobs
1.963
Per 1K Jobs
0.79
Location Quotient
Missouri has 0.79x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.79 indicates that Marketing Managers are employed in Missouri at a rate slightly lower than the national average. This suggests that while there is a solid presence of these roles, the market is not saturated, potentially offering a balanced environment for job seekers where demand is present but competition might be less intense than in more concentrated regions.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Jefferson City, MO Marketing Managers Salary | $108,900↓ 16% | 10 mi |
| Columbia, MO Marketing Managers Salary | $123,290↓ 5% | 34 mi |
Comparing salaries near Missouri
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Frequently Asked Questions
How much does a Marketing Managers make in Missouri?
The median annual salary for a Marketing Managers in Missouri is $129,790. This typically ranges from $69,990 for entry-level positions to $212,600 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Missouri is 24.7% lower than the national median of $172,340.
Is Missouri a lucrative place for Marketing Managers?
Yes, with a caveat.While the average salary is below the national average, Missouri's lower cost of living significantly boosts the purchasing power of the $129,790 salary, making it financially advantageous.
Is Missouri a good place to live for Marketing Managers?
With a Cost of Living Index of 88.4 (lower than the national average of 100), your salary goes further here.
Where are the highest paying cities near Missouri?
Some top paying nearby cities include Jefferson City, MO ($108,900) and Columbia, MO.
How does the number of Marketing Managers in Missouri compare nationally?
Missouri employs 5,730 Marketing Managers, with 1.963 jobs per 1,000 workers, which is slightly below the national concentration indicated by a Location Quotient of 0.79.
What is the typical salary range for Marketing Managers in Missouri?
While the average is $129,790, salaries can vary significantly based on experience, industry, and specific company, with entry-level roles earning less and senior positions commanding higher compensation.
How does the cost of living affect the Marketing Manager salary in Missouri?
Missouri's cost of living index of 88.4 means that the $129,790 salary has greater purchasing power than the national average salary in a higher cost-of-living area.
Is the job market for Marketing Managers growing in Missouri?
While specific growth rates aren't provided, the stable workforce size and presence of roles suggest a consistent demand, likely influenced by general economic trends and the increasing importance of marketing.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 5,730 employees in the Missouri area with a job density of 1.963 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Missouri