Average Marketing Managers Salary in Santa Cruz-Watsonville, CA
The average salary for a Marketing Managers in Santa Cruz-Watsonville, CA is $164,860. This compensation is in line with national standards, reflecting a balanced and stable local job market.
Executive Summary
- Average Salary: $164,860 per year.
- Growth Trend: Salaries have shifted 22.7% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $247,290.
- Outlook: The current demand for Marketing Managerss is stable, with a local workforce of approximately 170 professionals. This role remains a specialized component of the broader Santa Cruz-Watsonville, CA economy.
Salary Overview
The average Marketing Managers in Santa Cruz-Watsonville, CA earns-4.3%below the national average.
$79.3
$3,170
$13,738
Marketing Managers Salary Trends (2020-2024)
Over the past 4 years, Marketing Managers salaries in Santa Cruz-Watsonville, CA have seen a slight adjustment of -22.7%. This positive trajectory often correlates with increased demand and a favorable future outlook for the profession.
Marketing Managers Salary Distribution in Santa Cruz-Watsonville, CA
The earning potential for Marketing Managerss in Santa Cruz-Watsonville, CA varies significantly by experience level. There is a substantial income gap, with top earners (90th percentile) making over 2.8x the starting salary. This indicates strong career progression opportunities. Entry-level roles (10th percentile) typically start around $88,700, while highly experienced professionals can command wages upwards of $247,290.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $88,700 | $42.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $123,645 | $59.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $152,020 | $73.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $206,075 | $99.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $247,290 | $118.9 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$164,860
Gross Pay
Real Wage (Purchasing Power)
$164,860
Adjusted for COL (100)
In Santa Cruz-Watsonville, CA, the Cost of Living Index is 100. This increases your effective purchasing power from $164,860 to $164,860.
Job Market Context
170
Total Jobs
1.752
Per 1K Jobs
0.7
Location Quotient
Santa Cruz-Watsonville, CA has 0.70x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
170 people work as Marketing Managers in Santa Cruz-Watsonville, CA.
1.752 out of every 1,000 local jobs are Marketing Managers positions — a typical concentration.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA Marketing Managers Salary | $284,960↑ 73% | 26 mi |
| Salinas, CA Marketing Managers Salary | $151,600↓ 8% | 30 mi |
| San Francisco-Oakland-Fremont, CA Marketing Managers Salary | $228,200↑ 38% | 58 mi |
| Modesto, CA Marketing Managers Salary | $156,310↓ 5% | 73 mi |
| Vallejo, CA Marketing Managers Salary | $160,470↓ 3% | 79 mi |
Comparing salaries near Santa Cruz-Watsonville, CA
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Santa Cruz-Watsonville, CA?
The median annual salary for a Marketing Managers in Santa Cruz-Watsonville, CA is $164,860. This typically ranges from $88,700 for entry-level positions to $247,290 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Santa Cruz-Watsonville, CA is 4.3% lower than the national median of $172,340.
Is Santa Cruz-Watsonville, CA a good place for Marketing Managerss?
It depends on your priorities. While the average Marketing Managers salary in Santa Cruz-Watsonville, CA is $164,860 (below the national average), the area may offer a lower cost of living or other lifestyle benefits typical of Santa Cruz-Watsonville, CA. See distinct detailed breakdown below.
Is Santa Cruz-Watsonville, CA a good place to live for Marketing Managers?
The Cost of Living Index in Santa Cruz-Watsonville, CA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Santa Cruz-Watsonville, CA?
Some top paying nearby cities include San Jose-Sunnyvale-Santa Clara, CA ($284,960) and Salinas, CA.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 170 employees in the Santa Cruz-Watsonville, CA area with a job density of 1.752 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Santa Cruz-Watsonville, CA