Average Marketing Managers Salary in St. Louis, MO-IL
Marketing Managers in St. Louis, MO-IL earn an average annual salary of $137,350, which is below the national average of $172,340. This difference in compensation is often influenced by regional economic factors, industry concentration, and the overall demand for specialized marketing expertise within the St. Louis metropolitan area.
Executive Summary
- Average Salary: $137,350 per year.
- Growth Trend: Salaries have shifted 2.7% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $221,120.
- Outlook: With a local workforce of 3,030 Marketing Managers and a Location Quotient of 0.91, the St. Louis market demonstrates a near-average concentration of these professionals. This indicates a stable, albeit not exceptionally high, demand for marketing management talent, suggesting a robust job market that can support existing roles and offer opportunities for new entrants.
Salary Overview
The average Marketing Managers in St. Louis, MO-IL earns-20.3%below the national average.
$66
$2,641
$11,446
Marketing Managers Salary Trends (2020-2024)
While specific historical data isn't provided, it's reasonable to assume that Marketing Manager salaries in St. Louis have experienced growth over the past four years, mirroring national trends. Factors such as inflation, evolving marketing technologies, and increased demand for strategic marketing leadership likely contribute to a steady upward trajectory in compensation for this role.
Marketing Managers Salary Distribution in St. Louis, MO-IL
Salary progression for Marketing Managers in St. Louis is significantly tied to experience. Entry-level positions typically fall in the lower percentiles, while senior-level roles command salaries in the upper percentiles. The increasing salary gaps between experience levels underscore the value placed on seasoned professionals who can drive strategic initiatives and deliver measurable results.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $72,660 | $34.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $103,013 | $49.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $125,930 | $60.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $171,688 | $82.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $221,120 | $106.3 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$137,350
Gross Pay
Real Wage (Purchasing Power)
$137,350
Adjusted for COL (100)
The average Marketing Manager salary of $137,350 in St. Louis aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of a Marketing Manager's salary in St. Louis is equivalent to the national average, offering a balanced lifestyle without significant financial strain related to everyday expenses.
Job Market Context
3,030
Total Jobs
2.263
Per 1K Jobs
0.91
Location Quotient
St. Louis, MO-IL has 0.91x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.91 suggests that St. Louis has a slightly lower concentration of Marketing Managers compared to the national average. This indicates that while the market is healthy and supports a substantial number of these roles, it may not be oversaturated, potentially offering a competitive environment for skilled professionals seeking opportunities.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Springfield, IL Marketing Managers Salary | $130,450↓ 5% | 84 mi |
| Cape Girardeau, MO-IL Marketing Managers Salary | $102,770↓ 25% | 97 mi |
Comparing salaries near St. Louis, MO-IL
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in St. Louis, MO-IL?
The median annual salary for a Marketing Managers in St. Louis, MO-IL is $137,350. This typically ranges from $72,660 for entry-level positions to $221,120 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in St. Louis, MO-IL is 20.3% lower than the national median of $172,340.
Is St. Louis, MO-IL a lucrative place for Marketing Managers?
Yes, with caveats.St. Louis offers a solid salary of $137,350 for Marketing Managers, which is on par with the national cost of living. While the salary is below the national average for the role, the balanced cost of living makes it a financially stable location.
Is St. Louis, MO-IL a good place to live for Marketing Managers?
The Cost of Living Index in St. Louis, MO-IL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near St. Louis, MO-IL?
Some top paying nearby cities include Springfield, IL ($130,450) and Cape Girardeau, MO-IL.
How does St. Louis compare to other major cities for Marketing Manager salaries?
St. Louis's average salary of $137,350 is lower than many major coastal cities but competitive within its regional economic context. The lower salary is offset by a cost of living that matches the national average, unlike many higher-paying, higher-cost metropolitan areas.
What factors influence Marketing Manager salaries in St. Louis?
Salaries are influenced by company size, industry sector (e.g., healthcare, manufacturing, tech), years of experience, specific skill sets (digital marketing, analytics, brand management), and overall economic conditions within the St. Louis region.
Are there many job openings for Marketing Managers in St. Louis?
With 2.263 jobs per 1,000 workers, there is a consistent presence of Marketing Manager roles in St. Louis. The market is stable, indicating ongoing demand for qualified professionals.
What is the career outlook for Marketing Managers in St. Louis?
The outlook is generally positive, supported by a stable job market and a near-average concentration of professionals. As businesses continue to prioritize marketing and brand development, opportunities for growth and advancement are expected.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 3,030 employees in the St. Louis, MO-IL area with a job density of 2.263 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in St. Louis, MO-IL