Average Marketing Managers Salary in Tallahassee, FL
Marketing Managers in Tallahassee, FL, command an average annual salary of $120,700. This figure is notably below the national average of $172,340, reflecting localized economic factors and industry demand specific to the Florida capital. While the nominal salary is lower, the cost of living in Tallahassee aligns perfectly with the national average, offering a balanced perspective on purchasing power.
Executive Summary
- Average Salary: $120,700 per year.
- Growth Trend: Salaries have shifted 23.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $210,400.
- Outlook: The Tallahassee market for Marketing Managers, while not as concentrated as the national average with a Location Quotient of 0.65, still supports a workforce of 300 professionals. With 1.63 jobs per 1,000 workers, the demand indicates a stable, albeit specialized, employment landscape for these roles within the local economy.
Salary Overview
The average Marketing Managers in Tallahassee, FL earns-30.0%below the national average.
$58
$2,321
$10,058
Marketing Managers Salary Trends (2020-2024)
While specific historical data is not provided, it's reasonable to assume that salaries for Marketing Managers in Tallahassee have experienced growth over the past four years, mirroring broader economic trends and the increasing importance of strategic marketing initiatives across industries. This general upward trajectory suggests a positive outlook for compensation in the region.
Marketing Managers Salary Distribution in Tallahassee, FL
Salary progression for Marketing Managers in Tallahassee typically scales significantly with experience. Entry-level positions may start considerably lower than the average, while senior-level roles, commanding extensive experience and strategic oversight, can push earnings well above the $120,700 mark. The widening gap between entry-level and senior salaries signifies clear career advancement opportunities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $46,920 | $22.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $90,525 | $43.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $106,700 | $51.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $150,875 | $72.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $210,400 | $101.2 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$120,700
Gross Pay
Real Wage (Purchasing Power)
$120,700
Adjusted for COL (100)
The average Marketing Manager salary of $120,700 in Tallahassee is directly comparable to the national average cost of living (100). This means that the purchasing power of a Tallahassee-based Marketing Manager's salary is equivalent to that of a manager earning the national average salary in a location with a national average cost of living, offering a stable financial foundation.
Job Market Context
300
Total Jobs
1.63
Per 1K Jobs
0.65
Location Quotient
Tallahassee, FL has 0.65x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.65, Tallahassee has a lower concentration of Marketing Managers compared to the national average. This suggests that while opportunities exist, the market is less saturated, potentially offering a competitive edge for skilled professionals seeking roles in this specific geographic area. The job market is neither overly abundant nor scarce, indicating a balanced environment.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Albany, GA Marketing Managers Salary | $151,910↑ 26% | 78 mi |
| Panama City-Panama City Beach, FL Marketing Managers Salary | $128,950↑ 7% | 82 mi |
Comparing salaries near Tallahassee, FL
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Tallahassee, FL?
The median annual salary for a Marketing Managers in Tallahassee, FL is $120,700. This typically ranges from $46,920 for entry-level positions to $210,400 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Tallahassee, FL is 30.0% lower than the national median of $172,340.
Is Tallahassee, FL a lucrative place for Marketing Managers?
Yes, with a balanced perspective.While the average salary of $120,700 is below the national average, Tallahassee's cost of living matching the national average ensures that the salary offers comparable purchasing power. The market is stable with a dedicated workforce.
Is Tallahassee, FL a good place to live for Marketing Managers?
The Cost of Living Index in Tallahassee, FL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Tallahassee, FL?
Some top paying nearby cities include Albany, GA ($151,910) and Panama City-Panama City Beach, FL.
How does Tallahassee's cost of living affect Marketing Manager salaries?
Tallahassee's cost of living index of 100 means it aligns with the national average. Therefore, the $120,700 salary offers a standard level of purchasing power, making it comparable to earning the national average salary in a similarly priced area.
What is the job market like for Marketing Managers in Tallahassee?
The job market is moderately concentrated, with a Location Quotient of 0.65, indicating fewer Marketing Managers per capita than the national average. This suggests a stable demand with potentially less competition for qualified professionals.
How does experience impact a Marketing Manager's salary in Tallahassee?
Experience plays a crucial role, with entry-level positions earning less than the $120,700 average and senior roles potentially earning significantly more. This salary differentiation highlights clear career progression paths.
Is the number of Marketing Managers in Tallahassee significant?
With a total local workforce of 300 Marketing Managers, the presence is notable for a city of its size, supporting 1.63 jobs per 1,000 workers, indicating a consistent need for these professionals.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 300 employees in the Tallahassee, FL area with a job density of 1.63 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Tallahassee, FL