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Average Marketing Managers Salary in Wisconsin

Marketing Managers in Wisconsin earn an average annual salary of $144,300, which is notably below the national average of $172,340. This disparity can often be attributed to regional economic factors, industry concentration, and the overall demand within the state's specific job market.

Executive Summary

  • Average Salary: $144,300 per year.
  • Growth Trend: Salaries have shifted 10.6% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $221,260.
  • Outlook: With a local workforce of 3,650 Marketing Managers, Wisconsin presents a substantial, albeit not overwhelmingly concentrated, pool of talent. The Location Quotient of 0.5 indicates that this profession is less concentrated in Wisconsin compared to the national average, suggesting a potentially stable but not rapidly expanding demand for these roles within the state.
2024 Market Data

Salary Overview

$144,300

The average Marketing Managers in Wisconsin earns-16.3%below the national average.

BreakdownBased on 40h/week
Hourly

$69.4

Weekly

$2,775

Monthly

$12,025

Marketing Managers Salary Distribution in Wisconsin

Career progression for Marketing Managers in Wisconsin typically involves significant salary increases with experience. Entry-level positions might start considerably lower, while senior or director-level roles can command salaries well above the average. The percentile gaps in salary distribution signify clear opportunities for advancement and higher earning potential as professionals gain expertise and leadership skills.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$78,190$37.6
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$108,225$52
ManagerOversees team, compliance, and project delivery.50% (Median)$131,110$63
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$180,375$86.7
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$221,260$106.4

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$144,300

Gross Pay

Real Wage (Purchasing Power)

$157,018

Adjusted for COL (91.9)

The average Marketing Manager salary of $144,300 in Wisconsin is quite favorable when considering the local Cost of Living Index of 91.9. This index is below the national average of 100, meaning that the purchasing power of a $144,300 salary in Wisconsin is likely higher than the national average salary in a higher cost-of-living area, offering a good standard of living.

Job Market Context

3,650

Total Jobs

1.247

Per 1K Jobs

0.5

Location Quotient

Below Average

Wisconsin has 0.50x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

A Location Quotient of 0.5 for Marketing Managers in Wisconsin suggests that the concentration of these roles within the state is half that of the national average. This indicates that while the profession is present, it is not a dominant industry sector, potentially leading to a more balanced job market with moderate competition for skilled professionals.

Nearby Job Markets

Nearby Cities for Marketing Managers

CitySalaryDist.
Wausau, WI Marketing Managers Salary$135,340↓ 6%48 mi
Oshkosh-Neenah, WI Marketing Managers Salary$162,720↑ 13%55 mi
Appleton, WI Marketing Managers Salary$132,690↓ 8%61 mi
Green Bay, WI Marketing Managers Salary$157,540↑ 9%82 mi

Comparing salaries near Wisconsin

Hiring Marketing Managerss?

Frequently Asked Questions

How much does a Marketing Managers make in Wisconsin?

The median annual salary for a Marketing Managers in Wisconsin is $144,300. This typically ranges from $78,190 for entry-level positions to $221,260 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Wisconsin is 16.3% lower than the national median of $172,340.

Is Wisconsin a lucrative place for Marketing Managers?

Yes, with a caveat regarding the national average.While the average salary of $144,300 is below the national figure, Wisconsin's lower cost of living enhances the purchasing power of this salary. The presence of a significant workforce also indicates ongoing opportunities.

Is Wisconsin a good place to live for Marketing Managers?

With a Cost of Living Index of 91.9 (lower than the national average of 100), your salary goes further here.

Where are the highest paying cities near Wisconsin?

Some top paying nearby cities include Wausau, WI ($135,340) and Oshkosh-Neenah, WI.

How does Wisconsin's Marketing Manager salary compare to the national average?

The average annual salary for Marketing Managers in Wisconsin is $144,300, which is approximately $28,000 less than the national average of $172,340.

What is the concentration of Marketing Managers in Wisconsin?

Wisconsin has a Location Quotient of 0.5 for Marketing Managers, meaning the profession is half as concentrated in the state compared to the national average.

How does the cost of living in Wisconsin affect salary perception?

With a Cost of Living Index of 91.9, Wisconsin is more affordable than the national average. This makes the $144,300 salary more valuable in terms of purchasing power.

What is the size of the Marketing Manager workforce in Wisconsin?

There are approximately 3,650 Marketing Managers employed in Wisconsin, representing 1.247 jobs per 1,000 workers.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 3,650 employees in the Wisconsin area with a job density of 1.247 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Wisconsin