Average Marketing Managers Salary in Baltimore-Columbia-Towson, MD
Marketing Managers in the Baltimore-Columbia-Towson, MD area earn an average annual salary of $158,980. This figure is slightly below the national average of $172,340, suggesting a nuanced compensation landscape influenced by local economic factors and industry demand within the region. While not reaching the national peak, this salary reflects the specialized skills and responsibilities inherent in marketing leadership roles within this metropolitan area.
Executive Summary
- Average Salary: $158,980 per year.
- Growth Trend: Salaries have shifted 9.3% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $230,070.
- Outlook: The Baltimore-Columbia-Towson, MD market for Marketing Managers is robust, evidenced by a total local workforce of 3,620 professionals. The Location Quotient of 1.08 indicates a slightly higher concentration of these roles compared to the national average, suggesting a healthy and potentially growing demand for marketing expertise in this region.
Salary Overview
The average Marketing Managers in Baltimore-Columbia-Towson, MD earns-7.8%below the national average.
$76.4
$3,057
$13,248
Marketing Managers Salary Trends (2020-2024)
While specific historical data isn't provided, it's reasonable to assume that Marketing Manager salaries in Baltimore-Columbia-Towson, MD have experienced steady growth over the past four years, mirroring national trends. Factors such as inflation, increased demand for digital marketing skills, and the evolving economic landscape likely contribute to an upward trajectory in compensation for these professionals.
Marketing Managers Salary Distribution in Baltimore-Columbia-Towson, MD
Salary progression for Marketing Managers in Baltimore-Columbia-Towson, MD is significantly tied to experience. Entry-level positions typically fall in the lower percentiles, while senior-level roles command salaries in the upper percentiles. The gap between these salary ranges signifies substantial earning potential as professionals gain experience, develop specialized skills, and take on greater strategic responsibilities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $78,940 | $38 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $119,235 | $57.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $148,190 | $71.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $198,725 | $95.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $230,070 | $110.6 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$158,980
Gross Pay
Real Wage (Purchasing Power)
$158,980
Adjusted for COL (100)
With an average annual salary of $158,980 and a Cost of Living Index of 100 (matching the national average), Marketing Managers in Baltimore-Columbia-Towson, MD experience a salary that directly aligns with the national cost of living. This means their purchasing power is comparable to the average American, making the nominal salary translate effectively into real-world affordability.
Job Market Context
3,620
Total Jobs
2.697
Per 1K Jobs
1.08
Location Quotient
With a location quotient of 1.08, Baltimore-Columbia-Towson, MD has a slightly higher-than-average concentration of Marketing Managers roles compared to the national norm.
The Location Quotient of 1.08 for Marketing Managers in Baltimore-Columbia-Towson, MD suggests a market that is slightly more concentrated than the national average. This indicates a healthy presence and potentially a competitive environment for these roles, with demand closely matching the supply of qualified professionals.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Maryland nonmetropolitan area Marketing Managers Salary | $113,460↓ 29% | 19 mi |
| Washington-Arlington-Alexandria, DC-VA-MD-WV Marketing Managers Salary | $189,850↑ 19% | 35 mi |
| York-Hanover, PA Marketing Managers Salary | $132,930↓ 16% | 47 mi |
| Lancaster, PA Marketing Managers Salary | $123,150↓ 23% | 55 mi |
Comparing salaries near Baltimore-Columbia-Towson, MD
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Baltimore-Columbia-Towson, MD?
The median annual salary for a Marketing Managers in Baltimore-Columbia-Towson, MD is $158,980. This typically ranges from $78,940 for entry-level positions to $230,070 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Baltimore-Columbia-Towson, MD is 7.8% lower than the national median of $172,340.
Is Baltimore-Columbia-Towson, MD a lucrative place for Marketing Managers?
Yes, it offers competitive compensation.Marketing Managers in this area earn $158,980 annually, which aligns with the national average cost of living. The slightly higher concentration of these roles (LQ of 1.08) also points to a stable and active job market.
Is Baltimore-Columbia-Towson, MD a good place to live for Marketing Managers?
The Cost of Living Index in Baltimore-Columbia-Towson, MD is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Baltimore-Columbia-Towson, MD?
Some top paying nearby cities include Maryland nonmetropolitan area ($113,460) and Washington-Arlington-Alexandria, DC-VA-MD-WV.
How does the Baltimore-Columbia-Towson, MD salary compare to the national average?
The average annual salary for Marketing Managers in Baltimore-Columbia-Towson, MD is $158,980, which is slightly lower than the national average of $172,340.
What is the concentration of Marketing Managers in this area?
The Location Quotient (LQ) is 1.08, indicating that Marketing Manager roles are slightly more concentrated in Baltimore-Columbia-Towson, MD compared to the national average.
How does the cost of living affect the Marketing Manager salary in Baltimore-Columbia-Towson, MD?
The Cost of Living Index is 100, which is the national average. This means the $158,980 salary has purchasing power equivalent to the national average.
What does the job market look like for Marketing Managers in this region?
With 3,620 Marketing Managers employed locally and a Location Quotient above 1, the job market appears stable and shows a healthy demand for these professionals.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 3,620 employees in the Baltimore-Columbia-Towson, MD area with a job density of 2.697 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Baltimore-Columbia-Towson, MD