Average Marketing Managers Salary in Birmingham, AL
Marketing Managers in Birmingham, AL earn an average annual salary of $138,080. This figure is notably below the national average of $172,340, suggesting that local market dynamics and potentially a different economic landscape influence compensation in this region. Factors such as the specific industry concentration and the overall demand within the Birmingham metropolitan area likely contribute to this pay differential.
Executive Summary
- Average Salary: $138,080 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $230,470.
- Outlook: The Birmingham market for Marketing Managers, while not as concentrated as the national average with a Location Quotient of 0.51, still supports a workforce of 660 professionals. This indicates a stable, albeit less dense, presence of these roles. With 1.267 jobs per 1,000 workers, the demand is present, suggesting consistent opportunities for skilled marketing leaders within the local economy.
Salary Overview
The average Marketing Managers in Birmingham, AL earns-19.9%below the national average.
$66.4
$2,655
$11,507
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Birmingham's Marketing Manager salaries over the last four years is not provided, it is reasonable to assume a general upward trend mirroring national patterns. Economic growth, evolving marketing strategies, and inflation typically drive salary increases for specialized roles like Marketing Managers, suggesting that compensation in Birmingham has likely seen moderate growth over this period.
Marketing Managers Salary Distribution in Birmingham, AL
The career trajectory for Marketing Managers in Birmingham, AL, typically shows significant salary progression with experience. Entry-level positions might start closer to the lower percentiles, while senior-level roles, commanding higher salaries, occupy the upper percentiles. The gap between these salary ranges reflects the increasing value placed on strategic expertise, leadership, and a proven track record in driving marketing success.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $68,300 | $32.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $103,560 | $49.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $123,340 | $59.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $172,600 | $83 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $230,470 | $110.8 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$138,080
Gross Pay
Real Wage (Purchasing Power)
$138,080
Adjusted for COL (100)
A Marketing Manager salary of $138,080 in Birmingham, AL, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the nominal salary offers purchasing power equivalent to the national average, providing a stable financial standing for professionals in this role within the Birmingham area.
Job Market Context
660
Total Jobs
1.267
Per 1K Jobs
0.51
Location Quotient
Birmingham, AL has 0.51x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.51, the market for Marketing Managers in Birmingham, AL, is less concentrated than the national average. This suggests that while opportunities exist, the competition might be less intense compared to major metropolitan hubs with higher concentrations of marketing professionals. This could translate to a more accessible job market for qualified candidates.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Tuscaloosa, AL Marketing Managers Salary | $109,380↓ 21% | 47 mi |
| Northeast Alabama nonmetropolitan area Marketing Managers Salary | $107,560↓ 22% | 50 mi |
Comparing salaries near Birmingham, AL
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Birmingham, AL?
The median annual salary for a Marketing Managers in Birmingham, AL is $138,080. This typically ranges from $68,300 for entry-level positions to $230,470 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Birmingham, AL is 19.9% lower than the national median of $172,340.
Is Birmingham, AL a lucrative place for Marketing Managers?
No, not as lucrative as the national average.While Birmingham, AL offers a solid average salary of $138,080 for Marketing Managers, it falls below the national average of $172,340. However, the cost of living being at the national average means the purchasing power of this salary is equivalent nationally.
Is Birmingham, AL a good place to live for Marketing Managers?
The Cost of Living Index in Birmingham, AL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Birmingham, AL?
Some top paying nearby cities include Tuscaloosa, AL ($109,380) and Northeast Alabama nonmetropolitan area.
How does Birmingham's Marketing Manager salary compare to the national average?
The average Marketing Manager salary in Birmingham, AL ($138,080) is approximately 20% lower than the national average ($172,340).
What is the job market like for Marketing Managers in Birmingham, AL?
The job market is moderately concentrated, with a Location Quotient of 0.51, indicating fewer Marketing Managers per capita than the national average, potentially leading to less intense competition.
Does the cost of living in Birmingham affect the value of a Marketing Manager's salary?
No, the cost of living in Birmingham is exactly at the national average (100), meaning the $138,080 salary has the same purchasing power as the national average salary.
How many Marketing Managers are there in Birmingham, AL?
There are approximately 660 Marketing Managers employed in the Birmingham, AL area, representing 1.267 jobs per 1,000 workers.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 660 employees in the Birmingham, AL area with a job density of 1.267 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Birmingham, AL