Average Marketing Managers Salary in Champaign-Urbana, IL
Marketing Managers in Champaign-Urbana, IL, command an average annual salary of $142,630. This figure is notably below the national average of $172,340, suggesting local economic factors or industry concentrations may influence compensation. While the nominal salary is substantial, understanding its purchasing power within the local context is crucial.
Executive Summary
- Average Salary: $142,630 per year.
- Growth Trend: Salaries have shifted 49.2% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $213,945.
- Outlook: With a total local workforce of 220 Marketing Managers, Champaign-Urbana presents a modest but stable job market. The Location Quotient of 0.84 indicates a slightly lower concentration of these roles compared to the national average, suggesting that while opportunities exist, the market is not oversaturated, offering a balanced environment for professionals.
Salary Overview
The average Marketing Managers in Champaign-Urbana, IL earns-17.2%below the national average.
$68.6
$2,743
$11,886
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Champaign-Urbana's Marketing Manager salaries over the past four years is not provided, it is generally assumed that compensation trends mirror national patterns. This typically involves steady year-over-year growth, driven by inflation, increasing demand for marketing expertise, and the evolving digital landscape, leading to a gradual increase in average salaries.
Marketing Managers Salary Distribution in Champaign-Urbana, IL
Career progression for Marketing Managers in Champaign-Urbana, as elsewhere, is closely tied to experience. Entry-level positions typically start at the lower end of the salary spectrum, while senior roles, commanding greater strategic responsibility and proven track records, can significantly exceed the average. The percentile distribution of salaries highlights these earning potentials, with higher percentiles representing seasoned professionals.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $64,900 | $31.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $106,973 | $51.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $102,330 | $49.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $178,288 | $85.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $213,945 | $102.9 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$142,630
Gross Pay
Real Wage (Purchasing Power)
$142,630
Adjusted for COL (100)
The average Marketing Manager salary of $142,630 in Champaign-Urbana aligns perfectly with the national Cost of Living Index of 100. This means that the purchasing power of this salary is equivalent to the national average, indicating that the nominal income translates directly to standard living expenses without significant gains or losses in real terms compared to the rest of the country.
Job Market Context
220
Total Jobs
2.105
Per 1K Jobs
0.84
Location Quotient
Champaign-Urbana, IL has 0.84x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.84 for Marketing Managers in Champaign-Urbana suggests a slightly lower concentration of these roles relative to the national average. This implies that while the demand for marketing expertise is present, the job market is not as densely populated with these professionals as in major metropolitan hubs, potentially offering a less competitive environment for job seekers.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Decatur, IL Marketing Managers Salary | $138,000↓ 3% | 39 mi |
| West Central Illinois nonmetropolitan area Marketing Managers Salary | $145,720↑ 2% | 41 mi |
| East Central Illinois nonmetropolitan area Marketing Managers Salary | $134,220↓ 6% | 41 mi |
| Northwest Illinois nonmetropolitan area Marketing Managers Salary | $127,410↓ 11% | 41 mi |
| South Illinois nonmetropolitan area Marketing Managers Salary | $105,770↓ 26% | 41 mi |
Comparing salaries near Champaign-Urbana, IL
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Champaign-Urbana, IL?
The median annual salary for a Marketing Managers in Champaign-Urbana, IL is $142,630. This typically ranges from $64,900 for entry-level positions to $213,945 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Champaign-Urbana, IL is 17.2% lower than the national median of $172,340.
Is Champaign-Urbana, IL a lucrative place for Marketing Managers?
Moderately lucrative, but with caveats.The average salary of $142,630 is substantial, and with a cost of living at the national average, it offers good purchasing power. However, it falls below the national average salary for the role, indicating potential for higher earnings elsewhere.
Is Champaign-Urbana, IL a good place to live for Marketing Managers?
The Cost of Living Index in Champaign-Urbana, IL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Champaign-Urbana, IL?
Some top paying nearby cities include Decatur, IL ($138,000) and West Central Illinois nonmetropolitan area.
How does Champaign-Urbana's Marketing Manager salary compare to the national average?
The average salary of $142,630 in Champaign-Urbana is approximately 17.2% lower than the national average of $172,340 for Marketing Managers.
What is the Cost of Living in Champaign-Urbana, IL?
Champaign-Urbana, IL has a Cost of Living Index of 100, which is exactly at the national average. This means that the general cost of goods and services is comparable to the rest of the United States.
How concentrated are Marketing Manager jobs in Champaign-Urbana?
The Location Quotient of 0.84 indicates that Marketing Manager jobs are slightly less concentrated in Champaign-Urbana compared to the national average, suggesting a moderately available job market.
What does the number of jobs per 1,000 workers signify for Marketing Managers in Champaign-Urbana?
With 2.105 jobs per 1,000 workers, this metric suggests a steady presence of Marketing Manager roles within the local labor force, indicating ongoing demand for these professionals.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 220 employees in the Champaign-Urbana, IL area with a job density of 2.105 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Champaign-Urbana, IL