Average Marketing Managers Salary in Charleston-North Charleston, SC
Marketing Managers in the Charleston-North Charleston, SC area earn an average annual salary of $138,310. This figure is notably below the national average of $172,340, reflecting regional economic factors and industry demand specific to the Charleston-North Charleston market. The localized pay scale is a direct consequence of the area's unique economic landscape and the concentration of marketing roles.
Executive Summary
- Average Salary: $138,310 per year.
- Growth Trend: Salaries have shifted 10.3% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $220,940.
- Outlook: With a total local workforce of 600 Marketing Managers, Charleston-North Charleston presents a moderately sized, yet established, job market. The Location Quotient of 0.62 indicates a slightly lower concentration of these roles compared to the national average, suggesting that while opportunities exist, the field is not as densely populated as in other major metropolitan areas. The rate of 1.558 jobs per 1,000 workers further supports this, pointing to a steady but not explosive demand for marketing expertise.
Salary Overview
The average Marketing Managers in Charleston-North Charleston, SC earns-19.7%below the national average.
$66.5
$2,660
$11,526
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Charleston-North Charleston is not provided, it is generally assumed that salaries for Marketing Managers have seen consistent growth over the past four years, mirroring national trends. This upward trajectory is typically driven by inflation, increasing demand for sophisticated marketing strategies, and the evolving digital landscape, which necessitates higher compensation for skilled professionals.
Marketing Managers Salary Distribution in Charleston-North Charleston, SC
Experience plays a crucial role in determining a Marketing Manager's salary. Entry-level positions typically command salaries at the lower end of the spectrum, while senior roles, requiring extensive experience and a proven track record, can significantly exceed the average. The percentile gaps between entry-level, mid-career, and senior Marketing Managers in Charleston-North Charleston signify clear career progression pathways and the increasing value placed on seasoned professionals.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $68,740 | $33 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $103,733 | $49.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $126,630 | $60.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $172,888 | $83.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $220,940 | $106.2 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$138,310
Gross Pay
Real Wage (Purchasing Power)
$138,310
Adjusted for COL (100)
The average annual salary of $138,310 in Charleston-North Charleston aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the nominal salary offers purchasing power equivalent to the national average, providing a stable financial foundation for residents without the added financial strain of a higher cost of living or the benefit of significantly increased disposable income.
Job Market Context
600
Total Jobs
1.558
Per 1K Jobs
0.62
Location Quotient
Charleston-North Charleston, SC has 0.62x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.62 suggests that Charleston-North Charleston has a lower concentration of Marketing Managers relative to the national average. This indicates that the job market may be less saturated, potentially offering more opportunities for skilled professionals to stand out. However, it also implies that the demand might be more specialized or less robust compared to areas with a higher concentration of these roles.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Hilton Head Island-Bluffton-Port Royal, SC Marketing Managers Salary | $118,700↓ 14% | 63 mi |
| Myrtle Beach-Conway-North Myrtle Beach, SC Marketing Managers Salary | $117,240↓ 15% | 88 mi |
| Savannah, GA Marketing Managers Salary | $156,790↑ 13% | 89 mi |
| Northwestern South Carolina nonmetropolitan area Marketing Managers Salary | $125,920↓ 9% | 91 mi |
Comparing salaries near Charleston-North Charleston, SC
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Frequently Asked Questions
How much does a Marketing Managers make in Charleston-North Charleston, SC?
The median annual salary for a Marketing Managers in Charleston-North Charleston, SC is $138,310. This typically ranges from $68,740 for entry-level positions to $220,940 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Charleston-North Charleston, SC is 19.7% lower than the national median of $172,340.
Is Charleston-North Charleston, SC a lucrative place for Marketing Managers?
No, not exceptionally lucrative compared to the national average.While the average salary of $138,310 is substantial, it falls below the national average of $172,340. However, the cost of living is also at the national average, making the salary's purchasing power comparable.
Is Charleston-North Charleston, SC a good place to live for Marketing Managers?
The Cost of Living Index in Charleston-North Charleston, SC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Charleston-North Charleston, SC?
Some top paying nearby cities include Hilton Head Island-Bluffton-Port Royal, SC ($118,700) and Myrtle Beach-Conway-North Myrtle Beach, SC.
How does Charleston-North Charleston's Marketing Manager salary compare to the national average?
The average salary in Charleston-North Charleston is $138,310, which is lower than the national average of $172,340.
What is the Cost of Living in Charleston-North Charleston, SC?
The Cost of Living Index in Charleston-North Charleston is 100, which is exactly the national average.
How concentrated are Marketing Manager jobs in Charleston-North Charleston?
The concentration of Marketing Manager jobs, indicated by a Location Quotient of 0.62, is lower than the national average.
How many Marketing Managers work in Charleston-North Charleston?
There are approximately 600 Marketing Managers employed in the Charleston-North Charleston area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 600 employees in the Charleston-North Charleston, SC area with a job density of 1.558 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Charleston-North Charleston, SC