Average Marketing Managers Salary in Durham-Chapel Hill, NC
Marketing Managers in Durham-Chapel Hill, NC, command an impressive average annual salary of $172,030. This figure is remarkably close to the national average of $172,340, indicating a strong and competitive market. The robust pay in this region is influenced by the concentration of specialized industries and the demand for skilled marketing leadership.
Executive Summary
- Average Salary: $172,030 per year.
- Growth Trend: Salaries have shifted 11.3% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $258,045.
- Outlook: The Durham-Chapel Hill market for Marketing Managers appears robust, evidenced by a local workforce of 1,330 professionals. The Location Quotient of 1.56 significantly exceeds the national average, suggesting a higher concentration of these roles locally than typically found nationwide. This indicates a strong demand and a potentially thriving job market for marketing leadership within the region.
Salary Overview
The average Marketing Managers in Durham-Chapel Hill, NC earns-0.2%below the national average.
$82.7
$3,308
$14,336
Marketing Managers Salary Trends (2020-2024)
While specific historical data isn't provided, it's reasonable to assume that Marketing Manager salaries in Durham-Chapel Hill have experienced consistent growth over the past four years, mirroring national trends. Factors such as inflation, increasing demand for digital marketing expertise, and the overall economic health of the Research Triangle area likely contribute to upward salary pressure for these roles.
Marketing Managers Salary Distribution in Durham-Chapel Hill, NC
Salary progression for Marketing Managers in Durham-Chapel Hill typically scales significantly with experience. Entry-level positions might start in the lower percentiles, while senior and executive roles can command salaries well into the upper percentiles. The widening gap between entry-level and senior salaries reflects the increasing responsibility, strategic input, and proven track record expected at higher career stages.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $97,030 | $46.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $129,023 | $62 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $164,350 | $79 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $215,038 | $103.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $258,045 | $124.1 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$172,030
Gross Pay
Real Wage (Purchasing Power)
$172,030
Adjusted for COL (100)
The average annual salary of $172,030 in Durham-Chapel Hill aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of a Marketing Manager's salary in this area is equivalent to the national average, offering a stable financial environment for professionals relocating to or residing in the region.
Job Market Context
1,330
Total Jobs
3.891
Per 1K Jobs
1.56
Location Quotient
Durham-Chapel Hill, NC has 1.6x the national concentration of Marketing Managers jobs — a major employment hub for this role. Job seekers will find significantly more opportunities here than in most other areas.
With a Location Quotient of 1.56, Durham-Chapel Hill demonstrates a notable concentration of Marketing Manager roles compared to the national average. This suggests that the job market here is more specialized and potentially more competitive, with a greater abundance of opportunities relative to the general workforce, making it an attractive hub for marketing professionals.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Raleigh-Cary, NC Marketing Managers Salary | $168,540↓ 2% | 18 mi |
| Burlington, NC Marketing Managers Salary | $125,470↓ 27% | 32 mi |
| Greensboro-High Point, NC Marketing Managers Salary | $166,710↓ 3% | 52 mi |
| Eastern North Carolina nonmetropolitan area Marketing Managers Salary | $130,150↓ 24% | 56 mi |
| Western North Carolina nonmetropolitan area Marketing Managers Salary | $138,590↓ 19% | 56 mi |
Comparing salaries near Durham-Chapel Hill, NC
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Durham-Chapel Hill, NC?
The median annual salary for a Marketing Managers in Durham-Chapel Hill, NC is $172,030. This typically ranges from $97,030 for entry-level positions to $258,045 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Durham-Chapel Hill, NC is 0.2% lower than the national median of $172,340.
Is Durham-Chapel Hill, NC a lucrative place for Marketing Managers?
Yes, it is a highly lucrative place for Marketing Managers.Marketing Managers in Durham-Chapel Hill earn an average salary nearly identical to the national average, with a cost of living that matches the national benchmark, indicating strong earning potential.
Is Durham-Chapel Hill, NC a good place to live for Marketing Managers?
The Cost of Living Index in Durham-Chapel Hill, NC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Durham-Chapel Hill, NC?
Some top paying nearby cities include Raleigh-Cary, NC ($168,540) and Burlington, NC.
How does the number of Marketing Managers in Durham-Chapel Hill compare nationally?
With 3.891 Marketing Managers per 1,000 workers, the concentration in Durham-Chapel Hill is 56% higher than the national average, as indicated by the Location Quotient of 1.56.
What is the total number of Marketing Managers in the Durham-Chapel Hill area?
The local workforce for Marketing Managers in Durham-Chapel Hill consists of approximately 1,330 professionals.
Does the cost of living affect the Marketing Manager salary in Durham-Chapel Hill?
No, the cost of living in Durham-Chapel Hill is exactly at the national average (100), meaning the $172,030 salary offers average national purchasing power.
What does a Location Quotient of 1.56 mean for Marketing Managers?
A Location Quotient of 1.56 signifies that Marketing Manager roles are more concentrated in Durham-Chapel Hill than the national average, suggesting a specialized and potentially high-demand market for these professionals.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,330 employees in the Durham-Chapel Hill, NC area with a job density of 3.891 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Durham-Chapel Hill, NC