Average Marketing Managers Salary in Fresno, CA
Marketing Managers in Fresno, CA earn an average annual salary of $147,530. This figure is notably below the national average of $172,340, reflecting the specific economic dynamics and industry demand within the Fresno metropolitan area. Factors such as the local business landscape and the concentration of marketing-related industries significantly influence compensation levels.
Executive Summary
- Average Salary: $147,530 per year.
- Growth Trend: Salaries have shifted 6.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $221,295.
- Outlook: With a total local workforce of 490 Marketing Managers, Fresno presents a moderate employment landscape for this profession. The Location Quotient of 0.42 indicates a lower concentration of these roles compared to the national average, suggesting that while opportunities exist, the market is not saturated. The rate of 1.048 jobs per 1,000 workers further contextualizes the availability of these positions within the broader Fresno economy.
Salary Overview
The average Marketing Managers in Fresno, CA earns-14.4%below the national average.
$70.9
$2,837
$12,294
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Fresno's Marketing Manager salaries over the past four years is not provided, it is reasonable to assume a general upward trend mirroring national patterns. Economic growth, evolving marketing strategies, and increased demand for skilled professionals typically drive salary increases in this field. Over the last four years, Marketing Manager salaries have likely seen incremental growth, reflecting both inflation and the increasing value placed on strategic marketing expertise.
Marketing Managers Salary Distribution in Fresno, CA
Salary progression for Marketing Managers in Fresno, CA, is strongly tied to experience and demonstrated expertise. Entry-level positions typically command salaries at the lower end of the spectrum, while senior roles with extensive strategic oversight and team management responsibilities can reach significantly higher compensation levels. The widening gap between entry-level and senior salaries, often seen across different pay percentiles, signifies substantial career growth opportunities and the increasing value of seasoned professionals in the market.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $78,460 | $37.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $110,648 | $53.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $130,950 | $63 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $184,413 | $88.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $221,295 | $106.4 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$147,530
Gross Pay
Real Wage (Purchasing Power)
$147,530
Adjusted for COL (100)
The average nominal salary of $147,530 for Marketing Managers in Fresno, CA, aligns perfectly with the national average cost of living, indicated by an index of 100. This means that the purchasing power of a Fresno-based Marketing Manager's salary is equivalent to that of a Marketing Manager earning the national average salary in a location with a national average cost of living. Consequently, the salary offers a stable financial standing relative to local expenses.
Job Market Context
490
Total Jobs
1.048
Per 1K Jobs
0.42
Location Quotient
At 0.42x, Fresno, CA has a notably lower concentration of Marketing Managers jobs than the national average. Opportunities in this area are relatively scarce for this profession.
The Location Quotient (LQ) of 0.42 for Marketing Managers in Fresno, CA, signifies that the concentration of these professionals is less than half of the national average. This suggests that the job market for Marketing Managers in Fresno is relatively less competitive and potentially offers more abundant opportunities for qualified candidates compared to national hubs. Employers may find it easier to recruit talent, while professionals might experience less direct competition for available roles.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Visalia, CA Marketing Managers Salary | $144,190↓ 2% | 41 mi |
| North Coast Region of California nonmetropolitan area Marketing Managers Salary | $147,910↑ 0% | 46 mi |
| North Valley-Northern Mountains Region of California nonmetropolitan area Marketing Managers Salary | $170,670↑ 16% | 46 mi |
| Eastern Sierra-Mother Lode Region of California nonmetropolitan area Marketing Managers Salary | $138,740↓ 6% | 46 mi |
Comparing salaries near Fresno, CA
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Fresno, CA?
The median annual salary for a Marketing Managers in Fresno, CA is $147,530. This typically ranges from $78,460 for entry-level positions to $221,295 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Fresno, CA is 14.4% lower than the national median of $172,340.
Is Fresno, CA a lucrative place for Marketing Managers?
No, not compared to the national average.While the average salary of $147,530 is substantial, it falls below the national average of $172,340. However, the cost of living being at the national average means the salary's purchasing power is equivalent nationally.
Is Fresno, CA a good place to live for Marketing Managers?
The Cost of Living Index in Fresno, CA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Fresno, CA?
Some top paying nearby cities include Visalia, CA ($144,190) and North Coast Region of California nonmetropolitan area.
How does Fresno's Marketing Manager salary compare to the national average?
The average Marketing Manager salary in Fresno, CA, is $147,530, which is $24,810 less than the national average of $172,340.
What is the cost of living in Fresno, CA for Marketing Managers?
Fresno, CA, has a cost of living index of 100, which is exactly the national average. This means that the purchasing power of a Marketing Manager's salary in Fresno is on par with the national average.
How concentrated is the Marketing Manager job market in Fresno?
The job market for Marketing Managers in Fresno is less concentrated than the national average, with a Location Quotient of 0.42. This indicates fewer Marketing Managers per capita compared to the rest of the country.
What does a Location Quotient of 0.42 mean for job seekers?
A Location Quotient of 0.42 suggests that the demand for Marketing Managers in Fresno might be relatively lower compared to national trends, potentially leading to less competition for available positions.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 490 employees in the Fresno, CA area with a job density of 1.048 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Fresno, CA