SalaryNode

Average Marketing Managers Salary in Kentucky

Marketing Managers in Kentucky earn an average annual salary of $134,320, which is notably lower than the national average of $172,340. This disparity is often influenced by regional economic factors, industry concentration, and the overall demand for specialized marketing expertise within the state's business landscape.

Executive Summary

  • Average Salary: $134,320 per year.
  • Growth Trend: Salaries have shifted 11.5% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $213,890.
  • Outlook: With a local workforce of 2,130 Marketing Managers, Kentucky presents a moderate employment landscape for this profession. The Location Quotient of 0.43 suggests that Marketing Managers are less concentrated in Kentucky compared to the national average, indicating a potentially less saturated but also less specialized market.
2024 Market Data

Salary Overview

$134,320

The average Marketing Managers in Kentucky earns-22.1%below the national average.

BreakdownBased on 40h/week
Hourly

$64.6

Weekly

$2,583

Monthly

$11,193

Marketing Managers Salary Distribution in Kentucky

The career trajectory for Marketing Managers in Kentucky, as in most regions, involves significant salary progression with experience. Entry-level positions typically start at a lower percentile, while seasoned professionals with extensive experience and a proven track record can command salaries in the higher percentiles, reflecting their strategic value and leadership capabilities.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$69,630$33.5
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$100,740$48.4
ManagerOversees team, compliance, and project delivery.50% (Median)$123,480$59.4
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$167,900$80.7
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$213,890$102.8

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$134,320

Gross Pay

Real Wage (Purchasing Power)

$149,577

Adjusted for COL (89.8)

The average Marketing Manager salary of $134,320 in Kentucky is positioned favorably against the state's Cost of Living Index of 89.8. This index, being below the national average of 100, suggests that the nominal salary offers a relatively strong purchasing power for residents, potentially offsetting the lower average wage compared to higher-cost regions.

Job Market Context

2,130

Total Jobs

1.067

Per 1K Jobs

0.43

Location Quotient

Low Concentration

At 0.43x, Kentucky has a notably lower concentration of Marketing Managers jobs than the national average. Opportunities in this area are relatively scarce for this profession.

A Location Quotient of 0.43 indicates that Marketing Managers are underrepresented in Kentucky relative to the national distribution. This suggests that while the overall demand might be lower than the national average, there could be opportunities for skilled professionals to establish themselves, as the market is not as intensely competitive as in areas with a higher concentration of these roles.

Nearby Job Markets

Nearby Cities for Marketing Managers

CitySalaryDist.
Lexington-Fayette, KY Marketing Managers Salary$124,720↓ 7%28 mi
Elizabethtown, KY Marketing Managers Salary$117,250↓ 13%66 mi
Louisville/Jefferson County, KY-IN Marketing Managers Salary$143,000↑ 6%72 mi
Cincinnati, OH-KY-IN Marketing Managers Salary$151,540↑ 13%100 mi

Comparing salaries near Kentucky

Hiring Marketing Managerss?

Frequently Asked Questions

How much does a Marketing Managers make in Kentucky?

The median annual salary for a Marketing Managers in Kentucky is $134,320. This typically ranges from $69,630 for entry-level positions to $213,890 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Kentucky is 22.1% lower than the national median of $172,340.

Is Kentucky a lucrative place for Marketing Managers?

No, but cost-effective.Kentucky's average Marketing Manager salary is below the national average, but the lower cost of living can make it a financially viable option.

Is Kentucky a good place to live for Marketing Managers?

With a Cost of Living Index of 89.8 (lower than the national average of 100), your salary goes further here.

Where are the highest paying cities near Kentucky?

Some top paying nearby cities include Lexington-Fayette, KY ($124,720) and Elizabethtown, KY.

How does Kentucky's Marketing Manager salary compare to the national average?

The average Marketing Manager salary in Kentucky is $134,320, which is approximately $38,020 less than the national average of $172,340.

What is the concentration of Marketing Managers in Kentucky?

Kentucky has a Location Quotient of 0.43 for Marketing Managers, meaning they are less concentrated in the state compared to the national average.

How does the cost of living in Kentucky affect the salary?

With a Cost of Living Index of 89.8, Kentucky is more affordable than the national average, making the $134,320 salary potentially more valuable in terms of purchasing power.

What is the total number of Marketing Managers in Kentucky?

There are approximately 2,130 Marketing Managers employed in Kentucky.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 2,130 employees in the Kentucky area with a job density of 1.067 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Kentucky