Average Marketing Managers Salary in Knoxville, TN
Marketing Managers in Knoxville, TN, command an average annual salary of $150,090, which is notably below the national average of $172,340. This difference can be attributed to a variety of factors, including the specific economic landscape and industry demands within the Knoxville metropolitan area. While the nominal salary is lower, the cost of living in Knoxville is precisely at the national average, suggesting a different purchasing power dynamic.
Executive Summary
- Average Salary: $150,090 per year.
- Growth Trend: Salaries have shifted 56.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $235,870.
- Outlook: The Knoxville market for Marketing Managers appears stable, with a local workforce of 890 individuals. The Location Quotient of 0.85 indicates a slightly lower concentration of these roles compared to the national average, suggesting a moderate but not oversaturated demand. With 2.123 jobs per 1,000 workers, the market offers consistent opportunities for skilled professionals.
Salary Overview
The average Marketing Managers in Knoxville, TN earns-12.9%below the national average.
$72.2
$2,886
$12,508
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Knoxville's Marketing Manager salaries over the past four years is not provided, it is generally assumed that salaries in this field have experienced steady growth, mirroring national trends. Economic recovery and the increasing importance of digital marketing strategies likely contribute to upward pressure on compensation, even in localized markets.
Marketing Managers Salary Distribution in Knoxville, TN
Salary progression for Marketing Managers in Knoxville, like elsewhere, is significantly influenced by experience. Entry-level positions typically start at the lower end of the pay scale, while senior roles with extensive experience and proven track records can command substantially higher salaries. The percentile gaps between entry-level and senior roles highlight the significant career advancement and earning potential available within this profession.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $73,100 | $35.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $112,568 | $54.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $136,340 | $65.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $187,613 | $90.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $235,870 | $113.4 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$150,090
Gross Pay
Real Wage (Purchasing Power)
$150,090
Adjusted for COL (100)
The average Marketing Manager salary of $150,090 in Knoxville, TN, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the nominal salary offers a purchasing power equivalent to the national average, making it a neutral factor in relocation decisions from a cost perspective.
Job Market Context
890
Total Jobs
2.123
Per 1K Jobs
0.85
Location Quotient
Knoxville, TN has 0.85x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.85, Knoxville has a slightly lower concentration of Marketing Manager roles than the national average. This suggests that while opportunities exist, the market may be less competitive than in major metropolitan hubs, potentially offering a more accessible entry point for some professionals, while also indicating a slightly smaller pool of specialized talent.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Morristown, TN Marketing Managers Salary | $125,840↓ 16% | 40 mi |
| Cleveland, TN Marketing Managers Salary | $134,760↓ 10% | 75 mi |
| Asheville, NC Marketing Managers Salary | $142,140↓ 5% | 83 mi |
| Kingsport-Bristol, TN-VA Marketing Managers Salary | $137,870↓ 8% | 87 mi |
| Johnson City, TN Marketing Managers Salary | $133,990↓ 11% | 91 mi |
Comparing salaries near Knoxville, TN
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Knoxville, TN?
The median annual salary for a Marketing Managers in Knoxville, TN is $150,090. This typically ranges from $73,100 for entry-level positions to $235,870 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Knoxville, TN is 12.9% lower than the national median of $172,340.
Is Knoxville, TN a lucrative place for Marketing Managers?
No, not compared to the national average.While the average salary of $150,090 is substantial, it falls below the national average of $172,340. However, the cost of living being at the national average means the purchasing power is comparable.
Is Knoxville, TN a good place to live for Marketing Managers?
The Cost of Living Index in Knoxville, TN is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Knoxville, TN?
Some top paying nearby cities include Morristown, TN ($125,840) and Cleveland, TN.
How does Knoxville's Marketing Manager salary compare to the national average?
The average salary for Marketing Managers in Knoxville, TN is $150,090, which is approximately 13% lower than the national average of $172,340.
What is the cost of living in Knoxville, TN for Marketing Managers?
The cost of living in Knoxville, TN is exactly at the national average (100), meaning your salary's purchasing power is equivalent to the national average.
How concentrated are Marketing Manager jobs in Knoxville?
Knoxville has a Location Quotient of 0.85 for Marketing Managers, indicating a slightly lower concentration of these roles compared to the national average.
What is the total number of Marketing Managers in Knoxville?
There are approximately 890 Marketing Managers employed in the Knoxville, TN area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 890 employees in the Knoxville, TN area with a job density of 2.123 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Knoxville, TN