Average Marketing Managers Salary in Kingsport-Bristol, TN-VA
Marketing Managers in the Kingsport-Bristol, TN-VA area earn an average annual salary of $137,870. This figure is notably below the national average of $172,340, suggesting that local market dynamics, industry concentration, and regional economic factors influence compensation levels in this specific metropolitan area.
Executive Summary
- Average Salary: $137,870 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $232,280.
- Outlook: With a total local workforce of 210 Marketing Managers, the Kingsport-Bristol area presents a niche but stable employment landscape for this profession. The Location Quotient of 0.71 indicates a slightly lower concentration of these roles compared to the national average, suggesting that while opportunities exist, the market is not oversaturated, offering a moderate level of job security for established professionals.
Salary Overview
The average Marketing Managers in Kingsport-Bristol, TN-VA earns-20.0%below the national average.
$66.3
$2,651
$11,489
Marketing Managers Salary Trends (2020-2024)
While specific historical data for Kingsport-Bristol is not provided, it is reasonable to assume that Marketing Manager salaries in the region have experienced growth over the past four years, mirroring national trends. Factors such as inflation, increasing demand for digital marketing expertise, and the general economic climate likely contributed to upward salary adjustments, though potentially at a different pace than in larger, more dynamic economic hubs.
Marketing Managers Salary Distribution in Kingsport-Bristol, TN-VA
Salary progression for Marketing Managers in Kingsport-Bristol, TN-VA typically scales significantly with experience. Entry-level positions might start closer to the lower end of the pay scale, while senior roles, commanding extensive experience and strategic oversight, can reach substantially higher figures. The percentile gaps between entry-level and senior roles highlight the substantial career growth and earning potential available within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $70,030 | $33.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $103,403 | $49.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $124,260 | $59.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $172,338 | $82.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $232,280 | $111.7 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$137,870
Gross Pay
Real Wage (Purchasing Power)
$137,870
Adjusted for COL (100)
The average Marketing Manager salary of $137,870 in Kingsport-Bristol, TN-VA aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of this salary is equivalent to the national average, offering a stable financial foundation for residents without the added pressure of higher living expenses often found in major metropolitan areas.
Job Market Context
210
Total Jobs
1.777
Per 1K Jobs
0.71
Location Quotient
Kingsport-Bristol, TN-VA has 0.71x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
The Location Quotient of 0.71 for Marketing Managers in Kingsport-Bristol, TN-VA indicates that the concentration of these roles is slightly below the national average. This suggests a moderately competitive job market where demand is present but not overwhelmingly high, potentially offering a balanced environment for job seekers and employers alike.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Johnson City, TN Marketing Managers Salary | $133,990↓ 3% | 16 mi |
| Morristown, TN Marketing Managers Salary | $125,840↓ 9% | 47 mi |
| Asheville, NC Marketing Managers Salary | $142,140↑ 3% | 66 mi |
| Hickory-Lenoir-Morganton, NC Marketing Managers Salary | $151,360↑ 10% | 87 mi |
| Knoxville, TN Marketing Managers Salary | $150,090↑ 9% | 87 mi |
Comparing salaries near Kingsport-Bristol, TN-VA
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Kingsport-Bristol, TN-VA?
The median annual salary for a Marketing Managers in Kingsport-Bristol, TN-VA is $137,870. This typically ranges from $70,030 for entry-level positions to $232,280 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Kingsport-Bristol, TN-VA is 20.0% lower than the national median of $172,340.
Is Kingsport-Bristol, TN-VA a lucrative place for Marketing Managers?
Yes, with caveats.While the average salary of $137,870 is below the national average, the cost of living is also at the national average, maintaining strong purchasing power. The market is not oversaturated, offering stable opportunities.
Is Kingsport-Bristol, TN-VA a good place to live for Marketing Managers?
The Cost of Living Index in Kingsport-Bristol, TN-VA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Kingsport-Bristol, TN-VA?
Some top paying nearby cities include Johnson City, TN ($133,990) and Morristown, TN.
How does the Kingsport-Bristol Marketing Manager salary compare to the national average?
The average salary for Marketing Managers in Kingsport-Bristol, TN-VA is $137,870, which is lower than the national average of $172,340.
What is the Cost of Living in Kingsport-Bristol, TN-VA?
The Cost of Living Index in Kingsport-Bristol, TN-VA is 100, which is exactly the national average.
How concentrated are Marketing Manager jobs in Kingsport-Bristol, TN-VA?
The concentration of Marketing Manager jobs, indicated by a Location Quotient of 0.71, is slightly below the national average.
How many Marketing Managers are there in Kingsport-Bristol, TN-VA?
There are approximately 210 Marketing Managers employed in the Kingsport-Bristol, TN-VA area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 210 employees in the Kingsport-Bristol, TN-VA area with a job density of 1.777 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Kingsport-Bristol, TN-VA