Average Marketing Managers Salary in Lansing-East Lansing, MI
Marketing Managers in Lansing-East Lansing, MI, can expect an average annual salary of $134,410. This figure is notably below the national average of $172,340, suggesting that local market dynamics, industry concentration, and potentially the scale of businesses operating within the region influence compensation levels for this role.
Executive Summary
- Average Salary: $134,410 per year.
- Growth Trend: Salaries have shifted 17.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $214,530.
- Outlook: With a total local workforce of 250 Marketing Managers, Lansing-East Lansing presents a moderately sized, yet specific, job market. The Location Quotient of 0.47 indicates that this profession is less concentrated here compared to the national average, implying that while opportunities exist, the demand may not be as robust as in larger metropolitan hubs.
Salary Overview
The average Marketing Managers in Lansing-East Lansing, MI earns-22.0%below the national average.
$64.6
$2,585
$11,201
Marketing Managers Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that Marketing Manager salaries across the United States, including Lansing-East Lansing, have experienced steady growth over the past four years, driven by inflation, evolving marketing strategies, and increasing demand for skilled professionals in digital and traditional marketing.
Marketing Managers Salary Distribution in Lansing-East Lansing, MI
Salary progression for Marketing Managers in Lansing-East Lansing typically correlates with experience. Entry-level positions might start closer to the lower percentiles, while senior roles with extensive experience and proven track records command salaries in the upper percentiles. The gap between these levels signifies the career advancement and increased responsibility associated with more experienced professionals.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $68,900 | $33.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $100,808 | $48.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $125,650 | $60.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $168,013 | $80.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $214,530 | $103.1 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$134,410
Gross Pay
Real Wage (Purchasing Power)
$134,410
Adjusted for COL (100)
The average annual salary of $134,410 in Lansing-East Lansing aligns perfectly with the national Cost of Living Index of 100. This means that the purchasing power of a Marketing Manager's salary in this area is equivalent to the national average, offering a stable financial environment without the premium often associated with higher cost-of-living regions.
Job Market Context
250
Total Jobs
1.176
Per 1K Jobs
0.47
Location Quotient
At 0.47x, Lansing-East Lansing, MI has a notably lower concentration of Marketing Managers jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.47 suggests that Lansing-East Lansing has a lower concentration of Marketing Managers relative to the national average. This could indicate a less saturated job market, potentially offering more opportunities for skilled professionals to establish themselves, but also suggesting that the overall demand might be more specialized or limited compared to national trends.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Jackson, MI Marketing Managers Salary | $150,440↑ 12% | 34 mi |
| Mid Michigan nonmetropolitan area Marketing Managers Salary | $130,460↓ 3% | 42 mi |
| Southern Michigan nonmetropolitan area Marketing Managers Salary | $151,850↑ 13% | 42 mi |
| Northern Michigan nonmetropolitan area Marketing Managers Salary | $122,730↓ 9% | 42 mi |
| Upper Peninsula of Michigan nonmetropolitan area Marketing Managers Salary | $120,770↓ 10% | 42 mi |
Comparing salaries near Lansing-East Lansing, MI
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Lansing-East Lansing, MI?
The median annual salary for a Marketing Managers in Lansing-East Lansing, MI is $134,410. This typically ranges from $68,900 for entry-level positions to $214,530 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Lansing-East Lansing, MI is 22.0% lower than the national median of $172,340.
Is Lansing-East Lansing, MI a lucrative place for Marketing Managers?
No, it is not as lucrative as the national average.While the average salary of $134,410 is substantial, it falls below the national average of $172,340. However, the cost of living being at the national average mitigates some of this difference.
Is Lansing-East Lansing, MI a good place to live for Marketing Managers?
The Cost of Living Index in Lansing-East Lansing, MI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Lansing-East Lansing, MI?
Some top paying nearby cities include Jackson, MI ($150,440) and Mid Michigan nonmetropolitan area.
How does the Lansing-East Lansing salary compare to the national average?
The average salary for Marketing Managers in Lansing-East Lansing is $134,410, which is approximately 22% lower than the national average of $172,340.
What is the job market like for Marketing Managers in Lansing-East Lansing?
The job market is moderately sized with 250 Marketing Managers locally. The Location Quotient of 0.47 indicates a lower concentration than the national average, suggesting a less competitive but potentially more specialized demand.
Does the cost of living affect the value of a Marketing Manager's salary in Lansing-East Lansing?
No, the cost of living in Lansing-East Lansing is exactly at the national average (100). This means the $134,410 salary offers purchasing power equivalent to the national average.
How many Marketing Manager jobs are there per 1,000 workers in Lansing-East Lansing?
There are approximately 1.176 Marketing Manager jobs per 1,000 workers in the Lansing-East Lansing area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 250 employees in the Lansing-East Lansing, MI area with a job density of 1.176 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Lansing-East Lansing, MI