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Average Marketing Managers Salary in Lubbock, TX

Marketing Managers in Lubbock, TX, can expect an average annual salary of $121,760. This figure is notably lower than the national average of $172,340, reflecting the specific economic landscape and demand within the Lubbock metropolitan area. Local market dynamics, industry concentration, and the overall cost of doing business significantly influence compensation levels for these vital roles.

Executive Summary

  • Average Salary: $121,760 per year.
  • Growth Trend: Salaries have shifted 23.0% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $194,250.
  • Outlook: The local market for Marketing Managers in Lubbock, TX, shows a modest presence with a total workforce of 200 individuals in this role. The Location Quotient of 0.47 indicates that Marketing Managers are less concentrated in Lubbock compared to the national average, suggesting a potentially less saturated but also less robust job market. With 1.18 jobs per 1,000 workers, the demand is present but not overwhelming, pointing to a stable rather than rapidly expanding employment environment.
2024 Market Data

Salary Overview

$121,760

The average Marketing Managers in Lubbock, TX earns-29.3%below the national average.

BreakdownBased on 40h/week
Hourly

$58.5

Weekly

$2,342

Monthly

$10,147

Marketing Managers Salary Distribution in Lubbock, TX

The salary range for Marketing Managers in Lubbock, TX, naturally scales with experience. Entry-level positions typically command salaries at the lower end of the spectrum, while senior-level roles with extensive experience and proven track records can earn significantly more. The percentile gaps between these experience levels are indicative of the career progression available, rewarding accumulated expertise and strategic leadership with higher earning potential.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$59,340$28.5
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$91,320$43.9
ManagerOversees team, compliance, and project delivery.50% (Median)$113,310$54.5
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$152,200$73.2
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$194,250$93.4

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$121,760

Gross Pay

Real Wage (Purchasing Power)

$121,760

Adjusted for COL (100)

With an average annual salary of $121,760 and a Cost of Living Index of 100, Marketing Managers in Lubbock, TX, find their nominal earnings directly align with the national average cost of living. This means that the purchasing power of their salary in Lubbock is comparable to what the national average salary would afford someone elsewhere in the country, offering a stable financial footing without the premium often associated with higher cost-of-living areas.

Job Market Context

200

Total Jobs

1.18

Per 1K Jobs

0.47

Location Quotient

Low Concentration

At 0.47x, Lubbock, TX has a notably lower concentration of Marketing Managers jobs than the national average. Opportunities in this area are relatively scarce for this profession.

The Location Quotient of 0.47 for Marketing Managers in Lubbock, TX, signifies that this profession is less prevalent locally than the national average. This suggests that the job market may be less competitive, potentially offering more opportunities for skilled individuals to establish themselves. However, it also implies a smaller pool of specialized talent and potentially fewer high-level or niche marketing roles compared to larger, more concentrated urban centers.

Nearby Job Markets

Hiring Marketing Managerss?

Frequently Asked Questions

How much does a Marketing Managers make in Lubbock, TX?

The median annual salary for a Marketing Managers in Lubbock, TX is $121,760. This typically ranges from $59,340 for entry-level positions to $194,250 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Lubbock, TX is 29.3% lower than the national median of $172,340.

Is Lubbock, TX a lucrative place for Marketing Managers?

No, not exceptionally lucrative compared to national standards.While the average salary of $121,760 is substantial, it falls significantly below the national average of $172,340. The cost of living being at the national average means the lower salary doesn't offer a significant cost-of-living advantage.

Is Lubbock, TX a good place to live for Marketing Managers?

The Cost of Living Index in Lubbock, TX is 100. While higher than average, this often correlates with higher wages.

How does Lubbock's Marketing Manager salary compare to the national average?

The average Marketing Manager salary in Lubbock, TX, is $121,760, which is considerably lower than the national average of $172,340.

What is the Cost of Living in Lubbock, TX, for Marketing Managers?

Lubbock, TX, has a Cost of Living Index of 100, which is exactly the national average, meaning the cost of goods and services is comparable nationwide.

How concentrated is the Marketing Manager job market in Lubbock?

The Marketing Manager job market in Lubbock is less concentrated than the national average, with a Location Quotient of 0.47, indicating fewer professionals in this role relative to the overall workforce.

What is the total number of Marketing Managers in Lubbock, TX?

There are approximately 200 Marketing Managers working in Lubbock, TX, representing 1.18 jobs per 1,000 workers in the local economy.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 200 employees in the Lubbock, TX area with a job density of 1.18 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Lubbock, TX