Average Marketing Managers Salary in McAllen-Edinburg-Mission, TX
Marketing Managers in the McAllen-Edinburg-Mission, TX area earn an average annual salary of $113,110. This figure is notably lower than the national average of $172,340, reflecting regional economic factors and the specific demand dynamics within this Texas metropolitan area. Local market conditions and the concentration of businesses requiring marketing expertise significantly influence compensation levels.
Executive Summary
- Average Salary: $113,110 per year.
- Growth Trend: Salaries have shifted 20.1% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $180,250.
- Outlook: The McAllen-Edinburg-Mission, TX market for Marketing Managers shows a moderate presence, with a total local workforce of 320 professionals. The Location Quotient of 0.44 indicates that Marketing Managers are less concentrated here compared to the national average, suggesting a potentially less saturated but also less robust demand for these specialized roles within the immediate region.
Salary Overview
The average Marketing Managers in McAllen-Edinburg-Mission, TX earns-34.4%below the national average.
$54.4
$2,175
$9,426
Marketing Managers Salary Trends (2020-2024)
While specific historical data for McAllen-Edinburg-Mission, TX is not provided, it is generally assumed that salaries for Marketing Managers have seen consistent growth over the past four years, mirroring national trends. This growth is typically driven by inflation, increasing demand for sophisticated marketing strategies, and the evolving digital landscape, which necessitates continuous adaptation and skill development for professionals in this field.
Marketing Managers Salary Distribution in McAllen-Edinburg-Mission, TX
Salary progression for Marketing Managers in McAllen-Edinburg-Mission, TX, like elsewhere, is strongly tied to experience. Entry-level positions typically command lower salaries, while senior roles with extensive experience and proven track records can earn significantly more. The percentile gaps in salary data, from the lowest earners to the highest, clearly signify the substantial career progression and earning potential available as one advances in the marketing management profession.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $59,080 | $28.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $84,833 | $40.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $99,490 | $47.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $141,388 | $68 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $180,250 | $86.7 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$113,110
Gross Pay
Real Wage (Purchasing Power)
$113,110
Adjusted for COL (100)
The average annual salary of $113,110 for Marketing Managers in McAllen-Edinburg-Mission, TX, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the nominal salary earned by a Marketing Manager in this area has purchasing power equivalent to the national average, offering a stable financial standing relative to the cost of goods and services in the region.
Job Market Context
320
Total Jobs
1.1
Per 1K Jobs
0.44
Location Quotient
At 0.44x, McAllen-Edinburg-Mission, TX has a notably lower concentration of Marketing Managers jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.44, the job market for Marketing Managers in McAllen-Edinburg-Mission, TX, is less concentrated than the national average. This suggests that while there are opportunities, the demand may not be as high or as specialized as in larger metropolitan areas with a greater density of marketing roles. Professionals may find fewer direct competitors but also potentially fewer high-level or niche positions.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Brownsville-Harlingen, TX Marketing Managers Salary | $127,700↑ 13% | 51 mi |
Comparing salaries near McAllen-Edinburg-Mission, TX
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in McAllen-Edinburg-Mission, TX?
The median annual salary for a Marketing Managers in McAllen-Edinburg-Mission, TX is $113,110. This typically ranges from $59,080 for entry-level positions to $180,250 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in McAllen-Edinburg-Mission, TX is 34.4% lower than the national median of $172,340.
Is McAllen-Edinburg-Mission, TX a lucrative place for Marketing Managers?
No, it is not as lucrative as the national average.While the salary of $113,110 is at the national average for cost of living, it is significantly below the national average salary for Marketing Managers. The lower concentration of these roles also suggests less robust market demand compared to national benchmarks.
Is McAllen-Edinburg-Mission, TX a good place to live for Marketing Managers?
The Cost of Living Index in McAllen-Edinburg-Mission, TX is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near McAllen-Edinburg-Mission, TX?
Some top paying nearby cities include Brownsville-Harlingen, TX ($127,700) and others.
How does the McAllen-Edinburg-Mission, TX salary compare to the national average?
The average Marketing Manager salary in McAllen-Edinburg-Mission, TX, is $113,110, which is considerably lower than the national average of $172,340.
What is the Cost of Living in McAllen-Edinburg-Mission, TX for Marketing Managers?
The Cost of Living Index in McAllen-Edinburg-Mission, TX, is 100, which is exactly the national average, meaning your salary has average purchasing power.
How concentrated are Marketing Manager jobs in McAllen-Edinburg-Mission, TX?
Marketing Manager jobs are less concentrated in McAllen-Edinburg-Mission, TX, with a Location Quotient of 0.44, indicating fewer jobs per worker compared to the national average.
What is the total number of Marketing Managers in the McAllen-Edinburg-Mission, TX area?
There are approximately 320 Marketing Managers employed in the McAllen-Edinburg-Mission, TX metropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 320 employees in the McAllen-Edinburg-Mission, TX area with a job density of 1.1 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in McAllen-Edinburg-Mission, TX