Average Marketing Managers Salary in Olympia-Lacey-Tumwater, WA
Marketing Managers in Olympia-Lacey-Tumwater, WA, earn an average annual salary of $161,380. This figure is slightly below the national average of $172,340, reflecting a localized compensation structure influenced by regional economic factors and industry demand within the state. While not reaching the national benchmark, this salary indicates a competitive market for marketing expertise in the area.
Executive Summary
- Average Salary: $161,380 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $234,020.
- Outlook: The Olympia-Lacey-Tumwater market for Marketing Managers is moderately concentrated, with a Location Quotient of 0.8, suggesting a presence that aligns closely with the national average. The total local workforce of 250 professionals in this role, coupled with 2.001 jobs per 1,000 workers, indicates a stable, albeit not rapidly expanding, demand for marketing leadership. This suggests a consistent need for skilled managers within the region's business landscape.
Salary Overview
The average Marketing Managers in Olympia-Lacey-Tumwater, WA earns-6.4%below the national average.
$77.6
$3,103
$13,448
Marketing Managers Salary Trends (2020-2024)
While specific historical data for the Olympia-Lacey-Tumwater region is not provided, it is generally observed that salaries for Marketing Managers nationwide have seen consistent growth over the past four years, driven by the increasing importance of digital marketing and data analytics. It is reasonable to assume that this trend has also positively impacted compensation for Marketing Managers in Olympia-Lacey-Tumwater, albeit potentially at a slightly moderated pace compared to major metropolitan hubs.
Marketing Managers Salary Distribution in Olympia-Lacey-Tumwater, WA
The salary trajectory for Marketing Managers in Olympia-Lacey-Tumwater, WA, typically escalates with experience. Entry-level positions might start closer to the lower percentiles, while senior-level roles, commanding extensive strategic oversight and team management, can reach into the higher salary brackets. The observable gaps between salary percentiles underscore the significant career progression and earning potential available to those who develop specialized skills and accumulate years of impactful marketing leadership.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $82,120 | $39.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $121,035 | $58.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $156,870 | $75.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $201,725 | $97 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $234,020 | $112.5 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$161,380
Gross Pay
Real Wage (Purchasing Power)
$161,380
Adjusted for COL (100)
The average annual salary of $161,380 in Olympia-Lacey-Tumwater, WA, aligns perfectly with the national average cost of living, indicated by an index of 100. This means that the purchasing power of a Marketing Manager's salary in this region is equivalent to the national average. Consequently, the nominal salary effectively translates into real economic value, providing a comparable standard of living to that experienced by Marketing Managers in other parts of the country.
Job Market Context
250
Total Jobs
2.001
Per 1K Jobs
0.8
Location Quotient
Olympia-Lacey-Tumwater, WA has 0.80x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.8, the Olympia-Lacey-Tumwater area exhibits a slightly lower concentration of Marketing Managers compared to the national average. This suggests that while the profession is well-established, it is not disproportionately represented, indicating a balanced job market. The demand appears to be steady, with opportunities available without the intense competition often found in areas with a significantly higher LQ.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Bremerton-Silverdale-Port Orchard, WA Marketing Managers Salary | $140,600↓ 13% | 36 mi |
| Seattle-Tacoma-Bellevue, WA Marketing Managers Salary | $196,420↑ 22% | 47 mi |
| Longview-Kelso, WA Marketing Managers Salary | $138,370↓ 14% | 62 mi |
| Western Washington nonmetropolitan area Marketing Managers Salary | $144,270↓ 11% | 70 mi |
| Eastern Washington nonmetropolitan area Marketing Managers Salary | $154,700↓ 4% | 70 mi |
Comparing salaries near Olympia-Lacey-Tumwater, WA
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Frequently Asked Questions
How much does a Marketing Managers make in Olympia-Lacey-Tumwater, WA?
The median annual salary for a Marketing Managers in Olympia-Lacey-Tumwater, WA is $161,380. This typically ranges from $82,120 for entry-level positions to $234,020 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Olympia-Lacey-Tumwater, WA is 6.4% lower than the national median of $172,340.
Is Olympia-Lacey-Tumwater, WA a lucrative place for Marketing Managers?
Yes, it offers a competitive salary relative to the cost of living.Marketing Managers in Olympia-Lacey-Tumwater earn $161,380, which aligns with the national average cost of living. This ensures strong purchasing power for the salary received in the region.
Is Olympia-Lacey-Tumwater, WA a good place to live for Marketing Managers?
The Cost of Living Index in Olympia-Lacey-Tumwater, WA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Olympia-Lacey-Tumwater, WA?
Some top paying nearby cities include Bremerton-Silverdale-Port Orchard, WA ($140,600) and Seattle-Tacoma-Bellevue, WA.
How does the Olympia-Lacey-Tumwater salary compare to the national average?
The average salary for Marketing Managers in Olympia-Lacey-Tumwater, WA, is $161,380, which is approximately $11,000 less than the national average of $172,340.
What is the concentration of Marketing Managers in Olympia-Lacey-Tumwater, WA?
The concentration, measured by the Location Quotient, is 0.8, indicating that Marketing Managers are slightly less prevalent in this area compared to the national average.
How does the cost of living affect the Marketing Manager salary in Olympia-Lacey-Tumwater, WA?
The cost of living in Olympia-Lacey-Tumwater is exactly at the national average (index of 100), meaning the $161,380 salary offers purchasing power equivalent to the national average.
What does the job market look like for Marketing Managers in this area?
The job market is stable, with 250 Marketing Managers locally and 2.001 jobs per 1,000 workers, suggesting consistent demand without oversaturation.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 250 employees in the Olympia-Lacey-Tumwater, WA area with a job density of 2.001 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Olympia-Lacey-Tumwater, WA