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Average Marketing Managers Salary in Utah

Marketing Managers in Utah earn an average annual salary of $147,100, which is notably below the national average of $172,340. This disparity can often be attributed to a combination of regional economic factors, industry concentration, and the specific demand dynamics within the state's business landscape.

Executive Summary

  • Average Salary: $147,100 per year.
  • Growth Trend: Salaries have shifted 20.5% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $220,340.
  • Outlook: With a local workforce of 6,560 Marketing Managers, Utah demonstrates a significant presence in this field. The Location Quotient of 1.54 indicates a concentration of these roles that is 54% higher than the national average, suggesting a robust and potentially growing demand for marketing expertise within the state.
2024 Market Data

Salary Overview

$147,100

The average Marketing Managers in Utah earns-14.6%below the national average.

BreakdownBased on 40h/week
Hourly

$70.7

Weekly

$2,829

Monthly

$12,258

Marketing Managers Salary Distribution in Utah

The career trajectory for Marketing Managers in Utah typically shows a clear salary progression based on experience. Entry-level positions might start in the lower percentiles, while seasoned professionals with extensive experience and a proven track record can command salaries in the upper percentiles, reflecting increased responsibility and strategic impact.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$69,520$33.4
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$110,325$53
ManagerOversees team, compliance, and project delivery.50% (Median)$135,190$65
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$183,875$88.4
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$220,340$105.9

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$147,100

Gross Pay

Real Wage (Purchasing Power)

$140,766

Adjusted for COL (104.5)

The average Marketing Manager salary in Utah stands at $147,100 against a Cost of Living Index of 104.5. This means that while the nominal salary is lower than the national average, the cost of living is only slightly above the national average, suggesting that the purchasing power of Utah-based Marketing Managers may be more favorable than initially perceived.

Job Market Context

6,560

Total Jobs

3.839

Per 1K Jobs

1.54

Location Quotient

Major Hub

Utah has 1.5x the national concentration of Marketing Managers jobs — a major employment hub for this role. Job seekers will find significantly more opportunities here than in most other areas.

Utah's Location Quotient of 1.54 for Marketing Managers signifies a market where this profession is more concentrated than the national average. This suggests a potentially competitive environment for job seekers, but also indicates a strong ecosystem of companies actively hiring and valuing marketing talent.

Nearby Job Markets

Nearby Cities for Marketing Managers

CitySalaryDist.
Provo-Orem-Lehi, UT Marketing Managers Salary$146,910↓ 0%13 mi
Salt Lake City-Murray, UT Marketing Managers Salary$151,100↑ 3%44 mi
Ogden, UT Marketing Managers Salary$141,010↓ 4%75 mi

Comparing salaries near Utah

Hiring Marketing Managerss?

Frequently Asked Questions

How much does a Marketing Managers make in Utah?

The median annual salary for a Marketing Managers in Utah is $147,100. This typically ranges from $69,520 for entry-level positions to $220,340 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Utah is 14.6% lower than the national median of $172,340.

Is Utah a lucrative place for Marketing Managers?

Yes, with caveats.While the average salary is below the national average, Utah's slightly above-average cost of living means your earnings can still provide a good standard of living. The high concentration of marketing roles also suggests strong demand.

Is Utah a good place to live for Marketing Managers?

The Cost of Living Index in Utah is 104.5. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Utah?

Some top paying nearby cities include Provo-Orem-Lehi, UT ($146,910) and Salt Lake City-Murray, UT.

How does Utah's Marketing Manager salary compare to the national average?

Marketing Managers in Utah earn an average of $147,100 annually, which is $25,240 less than the national average of $172,340.

What is the concentration of Marketing Managers in Utah?

Utah has a Location Quotient of 1.54 for Marketing Managers, meaning the profession is 54% more concentrated in Utah than the national average.

How does the cost of living in Utah affect salary perception?

With a Cost of Living Index of 104.5, Utah is only slightly more expensive than the national average, making the $147,100 salary relatively strong in terms of purchasing power.

How many Marketing Manager jobs are there per 1,000 workers in Utah?

There are approximately 3.839 Marketing Manager jobs per 1,000 workers in Utah.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 6,560 employees in the Utah area with a job density of 3.839 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Utah