Average Marketing Managers Salary in Washington
Marketing Managers in Washington can expect an impressive average annual salary of $184,580, significantly surpassing the national average of $172,340. This elevated compensation is largely driven by the state's robust economic landscape and the high demand for skilled marketing professionals, particularly within its thriving tech and business sectors.
Executive Summary
- Average Salary: $184,580 per year.
- Growth Trend: Salaries have shifted 10.7% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $276,870.
- Outlook: With a local workforce of 9,770 Marketing Managers and a Location Quotient of 1.11, Washington demonstrates a strong and concentrated demand for this role. The concentration slightly above the national average suggests a market where these professionals are not only present but also valued, indicating a healthy and potentially growing job market.
Salary Overview
The average Marketing Managers in Washington earns+7.1%above the national average.
$88.7
$3,550
$15,382
Marketing Managers Salary Trends (2020-2024)
While specific historical data isn't provided, it's reasonable to assume that salaries for Marketing Managers in Washington have experienced consistent growth over the past four years. This trend would align with broader economic expansion and the increasing importance of strategic marketing in a competitive business environment, likely leading to higher average earnings.
Marketing Managers Salary Distribution in Washington
Salary progression for Marketing Managers in Washington typically scales significantly with experience. Entry-level positions might start closer to the lower percentiles, while senior and executive roles command salaries in the upper percentiles. The widening gap between these percentiles clearly signifies substantial career advancement and increased earning potential as professionals gain expertise and leadership responsibilities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $95,150 | $45.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $138,435 | $66.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $168,800 | $81.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $230,725 | $110.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $276,870 | $133.1 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$184,580
Gross Pay
Real Wage (Purchasing Power)
$160,365
Adjusted for COL (115.1)
The average nominal salary of $184,580 in Washington presents a complex picture when considering the local Cost of Living Index of 115.1. While the salary is substantially higher than the national average, the cost of living being 15.1% above the national average means that the purchasing power of this salary, while still strong, is somewhat moderated by the higher expenses in the state.
Job Market Context
9,770
Total Jobs
2.761
Per 1K Jobs
1.11
Location Quotient
With a location quotient of 1.11, Washington has a slightly higher-than-average concentration of Marketing Managers roles compared to the national norm.
A Location Quotient of 1.11 indicates that Marketing Managers are more concentrated in Washington than the national average. This suggests a competitive yet abundant job market, where employers actively seek these professionals, and there's a solid pool of talent available. The slightly higher concentration points to a market that values and actively employs marketing expertise.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Seattle-Tacoma-Bellevue, WA Marketing Managers Salary | $196,420↑ 6% | 42 mi |
| Wenatchee-East Wenatchee, WA Marketing Managers Salary | $134,300↓ 27% | 54 mi |
| Bremerton-Silverdale-Port Orchard, WA Marketing Managers Salary | $140,600↓ 24% | 58 mi |
| Olympia-Lacey-Tumwater, WA Marketing Managers Salary | $161,380↓ 13% | 70 mi |
| Yakima, WA Marketing Managers Salary | $140,240↓ 24% | 71 mi |
Comparing salaries near Washington
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Frequently Asked Questions
How much does a Marketing Managers make in Washington?
The median annual salary for a Marketing Managers in Washington is $184,580. This typically ranges from $95,150 for entry-level positions to $276,870 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Washington is 7.1% higher than the national median of $172,340.
Is Washington a lucrative place for Marketing Managers?
Yes, Washington is a lucrative place for Marketing Managers.The average salary of $184,580 significantly exceeds the national average, and the market shows a healthy concentration of these roles, indicating strong demand and competitive compensation.
Is Washington a good place to live for Marketing Managers?
The Cost of Living Index in Washington is 115.1. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Washington?
Some top paying nearby cities include Seattle-Tacoma-Bellevue, WA ($196,420) and Wenatchee-East Wenatchee, WA.
How does Washington's Marketing Manager salary compare to the national average?
Marketing Managers in Washington earn an average of $184,580 annually, which is approximately $12,240 higher than the national average of $172,340.
What is the job market like for Marketing Managers in Washington?
Washington has a robust job market for Marketing Managers, with a total local workforce of 9,770 and a Location Quotient of 1.11, indicating a higher concentration of these roles compared to the national average.
How does the cost of living affect a Marketing Manager's salary in Washington?
With a Cost of Living Index of 115.1, Washington is more expensive than the national average. While the high salary helps offset this, the increased cost of living means the real purchasing power is somewhat reduced compared to lower-cost areas.
What is the significance of the Location Quotient for Marketing Managers in Washington?
A Location Quotient of 1.11 signifies that Marketing Managers are more prevalent in Washington than in the average U.S. state, suggesting a strong demand and a developed market for these professionals.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 9,770 employees in the Washington area with a job density of 2.761 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Washington