Average Marketing Managers Salary in Waterloo-Cedar Falls, IA
The average salary for Marketing Managerss in Waterloo-Cedar Falls, IA is $125,820. While this is lower than the national average, the cost of living in Waterloo-Cedar Falls, IA may offset the difference, preserving real purchasing power.
Executive Summary
- Average Salary: $125,820 per year.
- Growth Trend: Salaries have shifted 23.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $193,510.
- Outlook: The current demand for Marketing Managerss is stable, with a local workforce of approximately 80 professionals. This role remains a specialized component of the broader Waterloo-Cedar Falls, IA economy.
Salary Overview
The average Marketing Managers in Waterloo-Cedar Falls, IA earns-27.0%below the national average.
$60.5
$2,420
$10,485
Marketing Managers Salary Trends (2020-2024)
Over the past 4 years, Marketing Managers salaries in Waterloo-Cedar Falls, IA have experienced a rapid surge, growing by 23.1%. This positive trajectory often correlates with increased demand and a favorable future outlook for the profession.
Marketing Managers Salary Distribution in Waterloo-Cedar Falls, IA
The earning potential for Marketing Managerss in Waterloo-Cedar Falls, IA varies significantly by experience level. There is a substantial income gap, with top earners (90th percentile) making over 2.8x the starting salary. This indicates strong career progression opportunities. Entry-level roles (10th percentile) typically start around $68,370, while highly experienced professionals can command wages upwards of $193,510.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $68,370 | $32.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $94,365 | $45.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $119,350 | $57.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $157,275 | $75.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $193,510 | $93 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$125,820
Gross Pay
Real Wage (Purchasing Power)
$125,820
Adjusted for COL (100)
In Waterloo-Cedar Falls, IA, the Cost of Living Index is 100. This increases your effective purchasing power from $125,820 to $125,820.
Job Market Context
80
Total Jobs
0.913
Per 1K Jobs
0.37
Location Quotient
At 0.37x, Waterloo-Cedar Falls, IA has a notably lower concentration of Marketing Managers jobs than the national average. Opportunities in this area are relatively scarce for this profession.
80 people work as Marketing Managers in Waterloo-Cedar Falls, IA.
Only 0.913 out of every 1,000 local jobs are Marketing Managers roles — this is a niche profession in the area.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Cedar Rapids, IA Marketing Managers Salary | $139,320↑ 11% | 50 mi |
| Southeast Iowa nonmetropolitan area Marketing Managers Salary | $137,380↑ 9% | 55 mi |
| Northwest Iowa nonmetropolitan area Marketing Managers Salary | $122,320↓ 3% | 55 mi |
| Northeast Iowa nonmetropolitan area Marketing Managers Salary | $112,360↓ 11% | 55 mi |
Comparing salaries near Waterloo-Cedar Falls, IA
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Waterloo-Cedar Falls, IA?
The median annual salary for a Marketing Managers in Waterloo-Cedar Falls, IA is $125,820. This typically ranges from $68,370 for entry-level positions to $193,510 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Waterloo-Cedar Falls, IA is 27.0% lower than the national median of $172,340.
Is Waterloo-Cedar Falls, IA a good place for Marketing Managerss?
It depends on your priorities. While the average Marketing Managers salary in Waterloo-Cedar Falls, IA is $125,820 (below the national average), the area may offer a lower cost of living or other lifestyle benefits typical of Waterloo-Cedar Falls, IA. See distinct detailed breakdown below.
Is Waterloo-Cedar Falls, IA a good place to live for Marketing Managers?
The Cost of Living Index in Waterloo-Cedar Falls, IA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Waterloo-Cedar Falls, IA?
Some top paying nearby cities include Cedar Rapids, IA ($139,320) and Southeast Iowa nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 80 employees in the Waterloo-Cedar Falls, IA area with a job density of 0.913 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Waterloo-Cedar Falls, IA