Average Marketing Managers Salary in Cedar Rapids, IA
Marketing Managers in Cedar Rapids, IA, command an average annual salary of $139,320. This figure is notably below the national average of $172,340, reflecting the specific economic dynamics and industry concentration within the Cedar Rapids metropolitan area. Local market demand, industry specialization, and the overall cost of doing business are key factors influencing this regional salary benchmark.
Executive Summary
- Average Salary: $139,320 per year.
- Growth Trend: Salaries have shifted 1.5% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $190,990.
- Outlook: The Cedar Rapids, IA market for Marketing Managers appears stable, with a total local workforce of 280 individuals in this role. The Location Quotient of 0.81 suggests a slightly lower concentration of Marketing Managers compared to the national average, indicating a moderate but not oversaturated demand. With 2.018 jobs per 1,000 workers, the market offers consistent opportunities for skilled professionals.
Salary Overview
The average Marketing Managers in Cedar Rapids, IA earns-19.2%below the national average.
$67
$2,679
$11,610
Marketing Managers Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Marketing Managers in Cedar Rapids, IA, have experienced growth over the past four years, mirroring national trends. Economic recovery, increased investment in digital marketing, and evolving consumer behaviors likely contribute to upward pressure on compensation for experienced professionals in this field.
Marketing Managers Salary Distribution in Cedar Rapids, IA
Salary progression for Marketing Managers in Cedar Rapids, IA, is strongly tied to experience and demonstrated success. Entry-level positions typically start at the lower end of the pay scale, while senior roles, requiring extensive strategic oversight and team leadership, command significantly higher compensation. The percentile gaps between entry-level, mid-career, and senior Marketing Managers highlight clear pathways for career advancement and increased earning potential within the region.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $81,500 | $39.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $104,490 | $50.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $132,590 | $63.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $174,150 | $83.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $190,990 | $91.8 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$139,320
Gross Pay
Real Wage (Purchasing Power)
$139,320
Adjusted for COL (100)
The average Marketing Manager salary of $139,320 in Cedar Rapids, IA, aligns perfectly with the national average cost of living, indicated by an index of 100. This means that the purchasing power of the salary is equivalent to the national average, making Cedar Rapids an economically stable location for professionals in this field. The nominal salary offers a comparable standard of living to other regions without the added financial strain of a higher cost of living.
Job Market Context
280
Total Jobs
2.018
Per 1K Jobs
0.81
Location Quotient
Cedar Rapids, IA has 0.81x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.81, Cedar Rapids, IA, has a slightly lower concentration of Marketing Managers than the national average. This suggests that while the profession is present and valued, the market may not be as intensely competitive as in larger metropolitan areas with a higher density of marketing roles. Professionals may find a balanced environment with steady demand and potentially fewer candidates vying for each position.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Iowa City, IA Marketing Managers Salary | $135,010↓ 3% | 23 mi |
| Waterloo-Cedar Falls, IA Marketing Managers Salary | $125,820↓ 10% | 50 mi |
| Dubuque, IA Marketing Managers Salary | $127,670↓ 8% | 62 mi |
| Davenport-Moline-Rock Island, IA-IL Marketing Managers Salary | $145,350↑ 4% | 62 mi |
| Southeast Iowa nonmetropolitan area Marketing Managers Salary | $137,380↓ 1% | 79 mi |
Comparing salaries near Cedar Rapids, IA
Hiring Marketing Managerss?
Frequently Asked Questions
How much does a Marketing Managers make in Cedar Rapids, IA?
The median annual salary for a Marketing Managers in Cedar Rapids, IA is $139,320. This typically ranges from $81,500 for entry-level positions to $190,990 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Cedar Rapids, IA is 19.2% lower than the national median of $172,340.
Is Cedar Rapids, IA a lucrative place for Marketing Managers?
Yes, with a caveat.While the average salary of $139,320 is below the national average, the cost of living matching the national average ensures strong purchasing power. The stable job market also offers good career prospects.
Is Cedar Rapids, IA a good place to live for Marketing Managers?
The Cost of Living Index in Cedar Rapids, IA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Cedar Rapids, IA?
Some top paying nearby cities include Iowa City, IA ($135,010) and Waterloo-Cedar Falls, IA.
How does Cedar Rapids' Marketing Manager salary compare to the national average?
The average salary for Marketing Managers in Cedar Rapids, IA, is $139,320, which is approximately 19% lower than the national average of $172,340.
What is the Cost of Living in Cedar Rapids, IA?
Cedar Rapids, IA, has a Cost of Living Index of 100, which is exactly the same as the national average, indicating a neutral cost of living.
How concentrated are Marketing Manager jobs in Cedar Rapids, IA?
The concentration of Marketing Manager jobs in Cedar Rapids, IA, is indicated by a Location Quotient of 0.81, meaning it's slightly less concentrated than the national average.
What is the total number of Marketing Managers in Cedar Rapids, IA?
There are approximately 280 Marketing Managers employed in Cedar Rapids, IA.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 280 employees in the Cedar Rapids, IA area with a job density of 2.018 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Cedar Rapids, IA