Average Market Research Analysts and Marketing Specialists Salary in Lancaster, PA
Market Research Analysts and Marketing Specialists in Lancaster, PA, earn an average annual salary of $68,310. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different industry focus in Lancaster contribute to this compensation level. Understanding these local economic factors is crucial for professionals in this field.
Executive Summary
- Average Salary: $68,310 per year.
- Growth Trend: Salaries have shifted 19.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $102,110.
- Outlook: With a local workforce of 1,100 individuals in this role, Lancaster, PA, presents a moderate employment landscape for Market Research Analysts and Marketing Specialists. The location quotient of 0.79 indicates a slightly lower concentration of these professionals compared to the national average, implying a stable but not exceptionally high demand within the immediate region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Lancaster, PA earns-21.3%below the national average.
$32.8
$1,314
$5,693
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Lancaster, PA, have experienced growth over the past four years, mirroring national trends. Economic expansion and evolving marketing strategies typically drive upward salary adjustments in most professional fields.
Market Research Analysts and Marketing Specialists Salary Distribution in Lancaster, PA
Career progression for Market Research Analysts and Marketing Specialists in Lancaster, PA, is typically marked by increasing earning potential. Entry-level positions might start closer to the lower end of the salary spectrum, while seasoned professionals with extensive experience and specialized skills can command salaries significantly higher than the average, reflecting the value of their expertise and contributions.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $35,500 | $17.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $51,233 | $24.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $61,530 | $29.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $85,388 | $41.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $102,110 | $49.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$68,310
Gross Pay
Real Wage (Purchasing Power)
$68,310
Adjusted for COL (100)
The average annual salary of $68,310 in Lancaster, PA, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the local salary is equivalent to the national standard, offering a balanced financial environment for residents.
Job Market Context
1,100
Total Jobs
4.391
Per 1K Jobs
0.79
Location Quotient
Lancaster, PA has 0.79x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A location quotient of 0.79 for Market Research Analysts and Marketing Specialists in Lancaster, PA, suggests that this profession is slightly less concentrated than the national average. This could indicate a market that is neither oversaturated nor exceptionally scarce, presenting a balanced opportunity for job seekers and employers alike.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Lebanon, PA Market Research Analysts and Marketing Specialists Salary | $60,540↓ 11% | 22 mi |
| York-Hanover, PA Market Research Analysts and Marketing Specialists Salary | $70,290↑ 3% | 23 mi |
| Reading, PA Market Research Analysts and Marketing Specialists Salary | $67,710↓ 1% | 29 mi |
| Harrisburg-Carlisle, PA Market Research Analysts and Marketing Specialists Salary | $72,270↑ 6% | 35 mi |
| Gettysburg, PA Market Research Analysts and Marketing Specialists Salary | $55,560↓ 19% | 52 mi |
Comparing salaries near Lancaster, PA
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Lancaster, PA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Lancaster, PA is $68,310. This typically ranges from $35,500 for entry-level positions to $102,110 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Lancaster, PA is 21.3% lower than the national median of $86,770.
Is Lancaster, PA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the salary of $68,310 is competitive with the local cost of living, it falls below the national average for Market Research Analysts and Marketing Specialists.
Is Lancaster, PA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Lancaster, PA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Lancaster, PA?
Some top paying nearby cities include Lebanon, PA ($60,540) and York-Hanover, PA.
How does the Lancaster, PA salary compare to the national average?
The average salary in Lancaster, PA, is $68,310, which is approximately $18,460 less than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in Lancaster, PA?
The concentration, measured by the location quotient, is 0.79, indicating a slightly lower presence of these professionals compared to the national average.
How does the cost of living in Lancaster, PA affect salary perception?
With a cost of living index of 100, the local salary of $68,310 has the same purchasing power as the national average, making it a fair reflection of living expenses.
What is the total number of Market Research Analysts and Marketing Specialists in Lancaster, PA?
There are approximately 1,100 Market Research Analysts and Marketing Specialists employed in Lancaster, PA.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,100 employees in the Lancaster, PA area with a job density of 4.391 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in Lancaster, PA
- All Occupations Salary in Lancaster, PA
- Transportation and Material Moving Occupations Salary in Lancaster, PA
- Office and Administrative Support Occupations Salary in Lancaster, PA
- Sales and Related Occupations Salary in Lancaster, PA
- Production Occupations Salary in Lancaster, PA
- Food Preparation and Serving Related Occupations Salary in Lancaster, PA
- Management Occupations Salary in Lancaster, PA
- Healthcare Practitioners and Technical Occupations Salary in Lancaster, PA
- Construction and Extraction Occupations Salary in Lancaster, PA
- Healthcare Support Occupations Salary in Lancaster, PA
- Browse All Jobs in Lancaster, PA →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Lancaster, PA