Average Market Research Analysts and Marketing Specialists Salary in Illinois
Market Research Analysts and Marketing Specialists in Illinois earn an average annual salary of $80,300. This figure is slightly below the national average of $86,770, reflecting a nuanced interplay of regional economic factors and industry demand within the state. While Illinois may not reach the national peak, its specific market dynamics create a unique compensation landscape for these professionals.
Executive Summary
- Average Salary: $80,300 per year.
- Growth Trend: Salaries have shifted 17.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $134,050.
- Outlook: With a substantial local workforce of 35,350 professionals, the market for Market Research Analysts and Marketing Specialists in Illinois is robust. The Location Quotient of 1.04 indicates a concentration of these roles slightly above the national average, suggesting a healthy and stable demand for their expertise within the state's economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Illinois earns-7.5%below the national average.
$38.6
$1,544
$6,692
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data isn't provided, it's reasonable to assume that the salaries for Market Research Analysts and Marketing Specialists in Illinois have experienced steady growth over the past four years, mirroring national trends. Factors such as increasing data complexity, the rise of digital marketing, and evolving consumer behaviors likely contribute to a consistent upward trajectory in compensation for skilled professionals in this field.
Market Research Analysts and Marketing Specialists Salary Distribution in Illinois
Career progression for Market Research Analysts and Marketing Specialists in Illinois typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command salaries well above the average. The percentile gaps in earnings clearly signify the value placed on experience and advanced capabilities within the Illinois market.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,690 | $20 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $60,225 | $29 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $72,840 | $35 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $100,375 | $48.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $134,050 | $64.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$80,300
Gross Pay
Real Wage (Purchasing Power)
$87,473
Adjusted for COL (91.8)
The average annual salary of $80,300 in Illinois presents a favorable financial situation when considering the local Cost of Living Index of 91.8. This index is below the national average of 100, meaning that the purchasing power of an $80,300 salary in Illinois is effectively higher than the same nominal amount in a higher cost-of-living area, allowing for a comfortable lifestyle.
Job Market Context
35,350
Total Jobs
5.828
Per 1K Jobs
1.04
Location Quotient
With a location quotient of 1.04, Illinois has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
The Location Quotient of 1.04 for Market Research Analysts and Marketing Specialists in Illinois suggests a job market that is slightly more concentrated than the national average. This indicates a competitive yet accessible environment, where the demand for these skills is well-established and potentially growing, offering good opportunities for both new entrants and experienced professionals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Bloomington, IL Market Research Analysts and Marketing Specialists Salary | $87,530↑ 9% | 9 mi |
| Decatur, IL Market Research Analysts and Marketing Specialists Salary | $62,500↓ 22% | 34 mi |
| Champaign-Urbana, IL Market Research Analysts and Marketing Specialists Salary | $66,750↓ 17% | 41 mi |
| Peoria, IL Market Research Analysts and Marketing Specialists Salary | $75,940↓ 5% | 43 mi |
| Springfield, IL Market Research Analysts and Marketing Specialists Salary | $67,220↓ 16% | 53 mi |
Comparing salaries near Illinois
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Illinois?
The median annual salary for a Market Research Analysts and Marketing Specialists in Illinois is $80,300. This typically ranges from $41,690 for entry-level positions to $134,050 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Illinois is 7.5% lower than the national median of $86,770.
Is Illinois a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, with a favorable cost of living.Illinois offers a solid average salary of $80,300, which, combined with a cost of living below the national average, enhances purchasing power. The market also shows a slightly higher concentration of these roles than the national average, indicating stable demand.
Is Illinois a good place to live for Market Research Analysts and Marketing Specialists?
With a Cost of Living Index of 91.8 (lower than the national average of 100), your salary goes further here.
Where are the highest paying cities near Illinois?
Some top paying nearby cities include Bloomington, IL ($87,530) and Decatur, IL.
How does Illinois compare to the national average salary for this role?
The average salary in Illinois for Market Research Analysts and Marketing Specialists is $80,300, which is approximately $6,470 less than the national average of $86,770.
What is the total number of Market Research Analysts and Marketing Specialists employed in Illinois?
There are approximately 35,350 Market Research Analysts and Marketing Specialists employed in Illinois, representing a significant portion of the state's professional workforce.
How does the cost of living in Illinois affect the salary?
With a Cost of Living Index of 91.8, Illinois is more affordable than the national average. This means that the $80,300 salary provides a higher real income and greater purchasing power for residents compared to areas with a higher cost of living.
Is the job market for Market Research Analysts and Marketing Specialists growing in Illinois?
The Location Quotient of 1.04 suggests a slightly higher concentration of these jobs in Illinois compared to the national average, indicating a stable and potentially growing demand for these professionals within the state.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 35,350 employees in the Illinois area with a job density of 5.828 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Illinois