Average Market Research Analysts and Marketing Specialists Salary in Peoria, IL
In Peoria, IL, Market Research Analysts and Marketing Specialists earn an average annual salary of $75,940. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different industry focus in Peoria contribute to this compensation difference. Understanding these local factors is key to evaluating career opportunities in this field within the region.
Executive Summary
- Average Salary: $75,940 per year.
- Growth Trend: Salaries have shifted 11.6% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $121,110.
- Outlook: Peoria, IL supports a local workforce of 720 Market Research Analysts and Marketing Specialists. While the Location Quotient of 0.78 indicates a slightly lower concentration of these roles compared to the national average, the presence of over 700 professionals suggests a stable, albeit not hyper-concentrated, demand for these skills within the local economy. The rate of 4.371 jobs per 1,000 workers further underscores a consistent, ongoing need for market research expertise.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Peoria, IL earns-12.5%below the national average.
$36.5
$1,460
$6,328
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Peoria is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have experienced growth over the past four years, mirroring national trends. Economic shifts, evolving marketing strategies, and the increasing importance of data-driven insights likely contribute to a gradual upward trajectory in compensation for skilled professionals in this sector.
Market Research Analysts and Marketing Specialists Salary Distribution in Peoria, IL
Salary progression for Market Research Analysts and Marketing Specialists in Peoria, IL, typically correlates with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with a proven track record and advanced analytical skills can command salaries in the higher percentiles. The widening gap between entry-level and senior-level pay signifies clear opportunities for career advancement and increased earning potential within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,840 | $18.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $56,955 | $27.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $66,960 | $32.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $94,925 | $45.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $121,110 | $58.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$75,940
Gross Pay
Real Wage (Purchasing Power)
$75,940
Adjusted for COL (100)
The average annual salary of $75,940 in Peoria, IL, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the nominal salary holds its purchasing power directly against the national standard, offering a straightforward financial comparison for those considering relocation. Residents can expect their earnings to cover expenses at a rate consistent with the rest of the country.
Job Market Context
720
Total Jobs
4.371
Per 1K Jobs
0.78
Location Quotient
Peoria, IL has 0.78x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.78, Peoria, IL, has a slightly lower concentration of Market Research Analysts and Marketing Specialists than the national average. This suggests that while the profession is present and supported by a workforce of 720 individuals, the job market may be less saturated compared to major metropolitan hubs. This could translate to a more competitive landscape for job seekers, but also potentially greater opportunities for those with specialized skills to stand out.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Peoria, IL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Peoria, IL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Peoria, IL is $75,940. This typically ranges from $38,840 for entry-level positions to $121,110 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Peoria, IL is 12.5% lower than the national median of $86,770.
Is Peoria, IL a lucrative place for Market Research Analysts and Marketing Specialists?
No, not more lucrative than the national average.The average salary of $75,940 is below the national average of $86,770, although the cost of living is on par with the national average.
Is Peoria, IL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Peoria, IL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Peoria, IL?
Some top paying nearby cities include Bloomington, IL ($87,530) and West Central Illinois nonmetropolitan area.
How does Peoria's salary compare to the national average?
Market Research Analysts and Marketing Specialists in Peoria, IL, earn an average of $75,940 annually, which is less than the national average of $86,770.
What is the cost of living in Peoria, IL?
Peoria, IL has a Cost of Living Index of 100, meaning it is exactly at the national average.
How many Market Research Analysts and Marketing Specialists work in Peoria, IL?
There are approximately 720 Market Research Analysts and Marketing Specialists employed in Peoria, IL.
Is the market for Market Research Analysts and Marketing Specialists concentrated in Peoria, IL?
The Location Quotient of 0.78 indicates that the concentration of these roles in Peoria is slightly below the national average, suggesting it's not a primary hub for this profession.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 720 employees in the Peoria, IL area with a job density of 4.371 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Peoria, IL