In the Northwest Illinois nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $60,010. This figure falls notably below the national average of $86,770, reflecting regional economic factors and potentially lower demand for specialized marketing roles compared to metropolitan hubs. The specific economic landscape and industry concentration within this nonmetropolitan region directly influence compensation levels for these professionals.
Executive Summary
- Average Salary: $60,010 per year.
- Growth Trend: Salaries have shifted 12.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $89,950.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Northwest Illinois' nonmetropolitan area appears moderately concentrated, with a total local workforce of 340 individuals in this field. The Location Quotient of 0.48 indicates that this profession is less prevalent here than the national average, suggesting a niche presence rather than widespread demand. While the workforce size is modest, the concentration level implies that opportunities may be specific to certain industries or companies operating within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Northwest Illinois nonmetropolitan area earns-30.8%below the national average.
$28.9
$1,154
$5,001
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing data complexity, the evolving digital marketing landscape, and a greater reliance on market insights across various industries. Professionals in this field can anticipate a gradual upward trend in earning potential, contingent on economic conditions and industry investment.
Market Research Analysts and Marketing Specialists Salary Distribution in Northwest Illinois nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists is significantly influenced by experience and expertise. Entry-level positions typically command lower salaries, while seasoned professionals with a proven track record in data analysis, strategic planning, and campaign management can expect substantially higher compensation. The percentile gaps in salary data, from the lowest earners to the highest, signify the clear career trajectory and the financial rewards associated with advancing through junior, mid-level, and senior roles within the profession.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $34,520 | $16.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $45,008 | $21.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $55,560 | $26.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $75,013 | $36.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $89,950 | $43.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$60,010
Gross Pay
Real Wage (Purchasing Power)
$60,010
Adjusted for COL (100)
The nominal average annual salary of $60,010 in Northwest Illinois' nonmetropolitan area aligns precisely with the national average Cost of Living Index of 100. This means that, on average, the purchasing power of a salary in this region is comparable to the national average. While the salary is lower than the national average for the profession, the equivalent cost of living suggests that the take-home value of the earnings may not be as significantly diminished as a direct salary comparison might imply.
Job Market Context
340
Total Jobs
2.671
Per 1K Jobs
0.48
Location Quotient
At 0.48x, Northwest Illinois nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.48, the Northwest Illinois nonmetropolitan area exhibits a lower concentration of Market Research Analysts and Marketing Specialists compared to the national average. This suggests that the job market in this region is less saturated with these professionals, potentially indicating fewer job openings relative to the national landscape. While this might imply less competition for available roles, it also points to a more specialized or limited demand within the local economy.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Bloomington, IL Market Research Analysts and Marketing Specialists Salary | $87,530↑ 46% | 9 mi |
| Decatur, IL Market Research Analysts and Marketing Specialists Salary | $62,500↑ 4% | 34 mi |
| Champaign-Urbana, IL Market Research Analysts and Marketing Specialists Salary | $66,750↑ 11% | 41 mi |
| Peoria, IL Market Research Analysts and Marketing Specialists Salary | $75,940↑ 27% | 43 mi |
| Springfield, IL Market Research Analysts and Marketing Specialists Salary | $67,220↑ 12% | 53 mi |
Comparing salaries near Northwest Illinois nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Northwest Illinois nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Northwest Illinois nonmetropolitan area is $60,010. This typically ranges from $34,520 for entry-level positions to $89,950 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Northwest Illinois nonmetropolitan area is 30.8% lower than the national median of $86,770.
Is Northwest Illinois nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered lucrative compared to national averages.The average salary of $60,010 is significantly lower than the national average of $86,770, and the job market concentration is below the national benchmark.
Is Northwest Illinois nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Northwest Illinois nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Northwest Illinois nonmetropolitan area?
Some top paying nearby cities include Bloomington, IL ($87,530) and Decatur, IL.
How does the cost of living affect the $60,010 salary?
The Cost of Living Index is 100, matching the national average. This means the $60,010 salary has purchasing power equivalent to the national average, offsetting the lower nominal wage to some extent.
What does a Location Quotient of 0.48 mean for job seekers?
A Location Quotient of 0.48 indicates that Market Research Analysts and Marketing Specialists are less common in this region than nationally. This could mean fewer job opportunities but potentially less competition for those that exist.
How many Market Research Analysts and Marketing Specialists are there locally?
There are approximately 340 individuals employed as Market Research Analysts and Marketing Specialists in the Northwest Illinois nonmetropolitan area.
Are there many jobs per 1,000 workers for this role in Northwest Illinois?
There are 2.671 jobs per 1,000 workers in this field, which is below the national average, suggesting a moderate level of employment for these roles within the local workforce.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 340 employees in the Northwest Illinois nonmetropolitan area area with a job density of 2.671 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Northwest Illinois nonmetropolitan area