Average Market Research Analysts and Marketing Specialists Salary in Pennsylvania
Market Research Analysts and Marketing Specialists in Pennsylvania earn an average annual salary of $74,340. This figure is notably below the national average of $86,770, suggesting that regional economic factors and industry concentration play a significant role in compensation within the state. While the nominal salary may seem lower, understanding the local cost of living and job market dynamics is crucial for a complete picture.
Executive Summary
- Average Salary: $74,340 per year.
- Growth Trend: Salaries have shifted 5.7% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $124,690.
- Outlook: Pennsylvania boasts a substantial workforce of 31,240 Market Research Analysts and Marketing Specialists. With a Location Quotient of 0.93, the concentration of these roles in the state is nearly on par with the national average, indicating a stable and established presence for this profession. The rate of 5.195 jobs per 1,000 workers further underscores a consistent demand for these analytical and marketing skills within the state's economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Pennsylvania earns-14.3%below the national average.
$35.7
$1,430
$6,195
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Pennsylvania have experienced growth over the past four years, mirroring national trends. Economic expansion, evolving marketing strategies, and increased demand for data-driven insights likely contribute to a steady upward trajectory in compensation for professionals in this field.
Market Research Analysts and Marketing Specialists Salary Distribution in Pennsylvania
Career progression for Market Research Analysts and Marketing Specialists in Pennsylvania is typically marked by significant salary increases. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with extensive experience and specialized skills can command salaries in the upper percentiles, often exceeding $90,000 annually. These percentile gaps clearly signify the career advancement and earning potential available within the profession.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,550 | $18.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $55,755 | $26.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,190 | $31.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $92,925 | $44.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $124,690 | $59.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$74,340
Gross Pay
Real Wage (Purchasing Power)
$75,091
Adjusted for COL (99)
The average annual salary of $74,340 in Pennsylvania aligns favorably with the local Cost of Living Index of 99, which is precisely at the national average. This means that the purchasing power of a Market Research Analyst's salary in Pennsylvania is effectively equivalent to the national average, making relocation financially neutral from a cost-of-living perspective.
Job Market Context
31,240
Total Jobs
5.195
Per 1K Jobs
0.93
Location Quotient
Pennsylvania has 0.93x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.93, the job market for Market Research Analysts and Marketing Specialists in Pennsylvania is highly representative of the national landscape. This indicates a balanced level of competition and opportunity; the market is neither oversaturated nor exceptionally scarce, suggesting a healthy environment for both job seekers and employers seeking specialized talent.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Williamsport, PA Market Research Analysts and Marketing Specialists Salary | $60,870↓ 18% | 9 mi |
| State College, PA Market Research Analysts and Marketing Specialists Salary | $68,700↓ 8% | 45 mi |
| Elmira, NY Market Research Analysts and Marketing Specialists Salary | $60,840↓ 18% | 65 mi |
| Harrisburg-Carlisle, PA Market Research Analysts and Marketing Specialists Salary | $72,270↓ 3% | 66 mi |
| Lebanon, PA Market Research Analysts and Marketing Specialists Salary | $60,540↓ 19% | 72 mi |
Comparing salaries near Pennsylvania
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Pennsylvania?
The median annual salary for a Market Research Analysts and Marketing Specialists in Pennsylvania is $74,340. This typically ranges from $37,550 for entry-level positions to $124,690 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Pennsylvania is 14.3% lower than the national median of $86,770.
Is Pennsylvania a lucrative place for Market Research Analysts and Marketing Specialists?
Moderately so, with compensation aligning with the national cost of living.While the average salary of $74,340 is below the national average, the cost of living being at the national average (99) means the purchasing power is comparable. The market is stable with a strong workforce presence.
Is Pennsylvania a good place to live for Market Research Analysts and Marketing Specialists?
With a Cost of Living Index of 99 (lower than the national average of 100), your salary goes further here.
Where are the highest paying cities near Pennsylvania?
Some top paying nearby cities include Williamsport, PA ($60,870) and State College, PA.
How does Pennsylvania's salary compare to the national average for this role?
The average annual salary in Pennsylvania ($74,340) is approximately 14% lower than the national average ($86,770) for Market Research Analysts and Marketing Specialists.
What is the concentration of Market Research Analysts and Marketing Specialists in Pennsylvania?
Pennsylvania has a concentration of these professionals that is very close to the national average, indicated by a Location Quotient of 0.93. This suggests a comparable presence of these roles within the state's job market.
How does the cost of living affect the salary in Pennsylvania?
The cost of living in Pennsylvania is at the national average (index of 99), meaning the $74,340 salary offers purchasing power equivalent to the national average, despite being nominally lower.
What is the overall job market like for these roles in Pennsylvania?
The job market is robust, with a significant local workforce of over 31,000 professionals and a healthy job density of 5.195 per 1,000 workers, indicating consistent demand.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 31,240 employees in the Pennsylvania area with a job density of 5.195 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Pennsylvania