Average Market Research Analysts and Marketing Specialists Salary in Texas
Market Research Analysts and Marketing Specialists in Texas earn an average annual salary of $75,210. This figure is notably below the national average of $86,770, suggesting that regional economic factors and market demand within Texas influence compensation levels for these roles. While the nominal salary is lower, the overall economic landscape of Texas plays a crucial role in determining this pay scale.
Executive Summary
- Average Salary: $75,210 per year.
- Growth Trend: Salaries have shifted 2.1% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $129,650.
- Outlook: With a substantial local workforce of 61,200 individuals in this field, Texas demonstrates a significant presence of Market Research Analysts and Marketing Specialists. The Location Quotient of 0.79 indicates a slightly lower concentration of these professionals compared to the national average, suggesting a stable but not overly saturated job market. The rate of 4.42 jobs per 1,000 workers further supports the notion of consistent demand within the state.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Texas earns-13.3%below the national average.
$36.2
$1,446
$6,268
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Texas have experienced growth over the past four years, mirroring national trends. Economic expansion, increased reliance on data-driven marketing strategies, and evolving industry demands likely contribute to upward pressure on compensation, even if the rate of increase may vary regionally.
Market Research Analysts and Marketing Specialists Salary Distribution in Texas
Salary progression for Market Research Analysts and Marketing Specialists in Texas typically scales with experience. Entry-level positions may start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command significantly higher salaries. The percentile gaps between entry-level and senior roles highlight clear opportunities for career advancement and increased earning potential within the state.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,460 | $17.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $56,408 | $27.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,900 | $31.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $94,013 | $45.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $129,650 | $62.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$75,210
Gross Pay
Real Wage (Purchasing Power)
$80,871
Adjusted for COL (93)
The average annual salary of $75,210 in Texas, when considered alongside a Cost of Living Index of 93 (which is 7% lower than the national average), presents an attractive proposition. This means that the purchasing power of a Texas-based salary for these roles is effectively higher than the nominal figure suggests, offering a potentially better standard of living compared to more expensive national locations.
Job Market Context
61,200
Total Jobs
4.42
Per 1K Jobs
0.79
Location Quotient
Texas has 0.79x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.79 for Market Research Analysts and Marketing Specialists in Texas indicates that this profession is slightly less concentrated than the national average. This suggests that while the field is well-established, there may be room for growth and less intense competition compared to areas with a higher concentration of these specialists. The market is neither oversaturated nor critically undersupplied, pointing to a balanced environment for professionals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Killeen-Temple, TX Market Research Analysts and Marketing Specialists Salary | $63,110↓ 16% | 10 mi |
| Waco, TX Market Research Analysts and Marketing Specialists Salary | $63,700↓ 15% | 41 mi |
| Austin-Round Rock-San Marcos, TX Market Research Analysts and Marketing Specialists Salary | $88,270↑ 17% | 53 mi |
| College Station-Bryan, TX Market Research Analysts and Marketing Specialists Salary | $63,100↓ 16% | 82 mi |
Comparing salaries near Texas
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Texas?
The median annual salary for a Market Research Analysts and Marketing Specialists in Texas is $75,210. This typically ranges from $36,460 for entry-level positions to $129,650 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Texas is 13.3% lower than the national median of $86,770.
Is Texas a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, with a caveat regarding the national average.While the average salary is below the national benchmark, Texas offers a lower cost of living, which enhances the purchasing power of the $75,210 average salary. The stable job market also provides consistent opportunities.
Is Texas a good place to live for Market Research Analysts and Marketing Specialists?
With a Cost of Living Index of 93 (lower than the national average of 100), your salary goes further here.
Where are the highest paying cities near Texas?
Some top paying nearby cities include Killeen-Temple, TX ($63,110) and Waco, TX.
How does the Texas salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Texas is $75,210, which is approximately $11,560 less than the national average of $86,770.
What is the job concentration like for these roles in Texas?
Texas has a Location Quotient of 0.79, meaning the concentration of Market Research Analysts and Marketing Specialists is slightly lower than the national average, indicating a moderately competitive job market.
How does the cost of living in Texas affect the salary?
With a Cost of Living Index of 93, Texas is 7% cheaper than the national average. This makes the $75,210 salary more valuable in terms of purchasing power than the nominal figure might suggest.
What is the total workforce size for this role in Texas?
There are approximately 61,200 Market Research Analysts and Marketing Specialists employed in Texas, reflecting a significant presence in the state's economy.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 61,200 employees in the Texas area with a job density of 4.42 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Texas