Market Research Analysts and Marketing Specialists in the Austin-Round Rock-San Marcos, TX area earn an impressive average annual salary of $88,270. This figure slightly surpasses the national average of $86,770, indicating a strong demand for these professionals in the region. The local economic landscape and the specific needs of businesses in this dynamic metropolitan area likely contribute to this elevated compensation.
Executive Summary
- Average Salary: $88,270 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $144,300.
- Outlook: The Austin-Round Rock-San Marcos, TX metropolitan area supports a substantial workforce of 7,790 Market Research Analysts and Marketing Specialists. With a Location Quotient of 1.11, the concentration of these roles is slightly higher than the national average, suggesting a robust and active job market with consistent demand for talent in this field.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Austin-Round Rock-San Marcos, TX earns+1.7%above the national average.
$42.4
$1,698
$7,356
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the Austin-Round Rock-San Marcos, TX area have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing data complexity, evolving marketing strategies, and the continuous need for businesses to understand consumer behavior.
Market Research Analysts and Marketing Specialists Salary Distribution in Austin-Round Rock-San Marcos, TX
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with specialized skills and a proven track record can command salaries in the upper percentiles. The widening gap between entry-level and senior roles underscores the value of experience and expertise in this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $46,820 | $22.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $66,203 | $31.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $79,370 | $38.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $110,338 | $53 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $144,300 | $69.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$88,270
Gross Pay
Real Wage (Purchasing Power)
$88,270
Adjusted for COL (100)
Earning an average of $88,270 in Austin-Round Rock-San Marcos, TX, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that your salary in this area will likely provide purchasing power equivalent to the national average, making it a stable financial environment for relocation.
Job Market Context
7,790
Total Jobs
6.178
Per 1K Jobs
1.11
Location Quotient
With a location quotient of 1.11, Austin-Round Rock-San Marcos, TX has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
The Location Quotient of 1.11 for Market Research Analysts and Marketing Specialists in Austin-Round Rock-San Marcos, TX, indicates a slightly higher concentration of these jobs compared to the national average. This suggests a competitive yet accessible job market, where opportunities are present and the demand is marginally stronger than in many other regions across the country.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Austin-Round Rock-San Marcos, TX
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Austin-Round Rock-San Marcos, TX?
The median annual salary for a Market Research Analysts and Marketing Specialists in Austin-Round Rock-San Marcos, TX is $88,270. This typically ranges from $46,820 for entry-level positions to $144,300 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Austin-Round Rock-San Marcos, TX is 1.7% higher than the national median of $86,770.
Is Austin-Round Rock-San Marcos, TX a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, it is a lucrative place.The average salary of $88,270 is above the national average, and the cost of living is exactly at the national average, offering strong purchasing power.
Is Austin-Round Rock-San Marcos, TX a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Austin-Round Rock-San Marcos, TX is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Austin-Round Rock-San Marcos, TX?
Some top paying nearby cities include North Region of Texas nonmetropolitan area ($61,410) and Northwestern Region of Texas nonmetropolitan area.
How does the number of jobs per 1,000 workers impact the market?
With 6.178 jobs per 1,000 workers, the Austin-Round Rock-San Marcos, TX area shows a healthy demand for Market Research Analysts and Marketing Specialists, indicating good employment prospects.
What is the significance of the Location Quotient?
A Location Quotient of 1.11 means that Market Research Analysts and Marketing Specialists are slightly more concentrated in Austin-Round Rock-San Marcos, TX than the national average, suggesting a specialized and active market for these roles.
How does Austin's cost of living compare nationally?
Austin-Round Rock-San Marcos, TX has a Cost of Living Index of 100, which is precisely the national average, meaning the general cost of goods and services is comparable to the rest of the United States.
What is the total workforce size for this role in the area?
The total local workforce for Market Research Analysts and Marketing Specialists in the Austin-Round Rock-San Marcos, TX area is 7,790 individuals, reflecting a significant presence of this profession.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 7,790 employees in the Austin-Round Rock-San Marcos, TX area with a job density of 6.178 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Austin-Round Rock-San Marcos, TX