In the Coastal Plains Region of Texas's nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $59,050. This figure significantly trails the national average of $86,770, reflecting the unique economic dynamics and potentially lower demand for these specialized roles outside major urban centers. The localized pay scale is a direct consequence of regional economic factors and the specific industry concentration within this area.
Executive Summary
- Average Salary: $59,050 per year.
- Growth Trend: Salaries have shifted 12.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $85,680.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in the Coastal Plains Region of Texas is characterized by a modest workforce of 210 professionals. The Location Quotient of 0.25 indicates a significantly lower concentration of these roles compared to the national average, suggesting a niche market. With 1.416 jobs per 1,000 workers, the demand, while present, is not a dominant feature of the regional employment landscape.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Coastal Plains Region of Texas nonmetropolitan area earns-31.9%below the national average.
$28.4
$1,136
$4,921
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for the Coastal Plains Region is not provided, it is reasonable to assume a general trend of salary growth for Market Research Analysts and Marketing Specialists over the past four years, mirroring national patterns. Economic recovery and evolving marketing strategies likely contributed to incremental increases in compensation, though the pace may differ from more robust metropolitan areas.
Market Research Analysts and Marketing Specialists Salary Distribution in Coastal Plains Region of Texas nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command salaries well above the average. The percentile gaps in earnings clearly signify the value placed on accumulated knowledge and proven success in the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,900 | $16.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $44,288 | $21.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $53,880 | $25.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $73,813 | $35.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $85,680 | $41.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$59,050
Gross Pay
Real Wage (Purchasing Power)
$59,050
Adjusted for COL (100)
The nominal average annual salary of $59,050 in the Coastal Plains Region of Texas aligns precisely with the national average Cost of Living Index of 100. This means that, on average, the purchasing power of a Market Research Analyst's salary in this region is comparable to the national average. While the salary is lower than the national average for the role, the cost of living does not present a disadvantage in terms of real income.
Job Market Context
210
Total Jobs
1.416
Per 1K Jobs
0.25
Location Quotient
At 0.25x, Coastal Plains Region of Texas nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
The Location Quotient of 0.25 for Market Research Analysts and Marketing Specialists in the Coastal Plains Region of Texas indicates a substantial underrepresentation of these roles compared to the national average. This suggests that the job market is not saturated, and opportunities may be more specialized or less abundant than in areas with higher concentrations of these professionals. It implies a less competitive environment for job seekers in this specific field within the region.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Killeen-Temple, TX Market Research Analysts and Marketing Specialists Salary | $63,110↑ 7% | 10 mi |
| Waco, TX Market Research Analysts and Marketing Specialists Salary | $63,700↑ 8% | 41 mi |
| Austin-Round Rock-San Marcos, TX Market Research Analysts and Marketing Specialists Salary | $88,270↑ 49% | 53 mi |
| College Station-Bryan, TX Market Research Analysts and Marketing Specialists Salary | $63,100↑ 7% | 82 mi |
Comparing salaries near Coastal Plains Region of Texas nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Coastal Plains Region of Texas nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Coastal Plains Region of Texas nonmetropolitan area is $59,050. This typically ranges from $33,900 for entry-level positions to $85,680 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Coastal Plains Region of Texas nonmetropolitan area is 31.9% lower than the national median of $86,770.
Is Coastal Plains Region of Texas nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered a lucrative place.The average salary of $59,050 is significantly below the national average, and the concentration of these roles is also much lower than the national benchmark.
Is Coastal Plains Region of Texas nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Coastal Plains Region of Texas nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Coastal Plains Region of Texas nonmetropolitan area?
Some top paying nearby cities include Killeen-Temple, TX ($63,110) and Waco, TX.
How does the salary compare to the national average?
The average salary of $59,050 in the Coastal Plains Region of Texas is considerably lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the concentration of Market Research Analysts and Marketing Specialists in this region?
The concentration, measured by the Location Quotient, is 0.25, which is significantly below the national average of 1.0, indicating fewer of these jobs relative to the overall workforce.
How does the cost of living affect the salary?
The Cost of Living Index is 100, matching the national average. This means the $59,050 salary has purchasing power equivalent to the national average, despite being lower than the national salary for the role.
What is the total number of Market Research Analysts and Marketing Specialists in the region?
There are approximately 210 Market Research Analysts and Marketing Specialists employed in the Coastal Plains Region of Texas's nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 210 employees in the Coastal Plains Region of Texas nonmetropolitan area area with a job density of 1.416 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in Coastal Plains Region of Texas nonmetropolitan area
- All Occupations Salary in Coastal Plains Region of Texas nonmetropolitan area
- Office and Administrative Support Occupations Salary in Coastal Plains Region of Texas nonmetropolitan area
- Educational Instruction and Library Occupations Salary in Coastal Plains Region of Texas nonmetropolitan area
- Food Preparation and Serving Related Occupations Salary in Coastal Plains Region of Texas nonmetropolitan area
- Healthcare Support Occupations Salary in Coastal Plains Region of Texas nonmetropolitan area
- Transportation and Material Moving Occupations Salary in Coastal Plains Region of Texas nonmetropolitan area
- Sales and Related Occupations Salary in Coastal Plains Region of Texas nonmetropolitan area
- Construction and Extraction Occupations Salary in Coastal Plains Region of Texas nonmetropolitan area
- Management Occupations Salary in Coastal Plains Region of Texas nonmetropolitan area
- Production Occupations Salary in Coastal Plains Region of Texas nonmetropolitan area
- Browse All Jobs in Coastal Plains Region of Texas nonmetropolitan area →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Coastal Plains Region of Texas nonmetropolitan area