Average Market Research Analysts and Marketing Specialists Salary in College Station-Bryan, TX
In College Station-Bryan, TX, Market Research Analysts and Marketing Specialists earn an average annual salary of $63,100. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and a smaller, more specialized local demand for these roles.
Executive Summary
- Average Salary: $63,100 per year.
- Growth Trend: Salaries have shifted 14.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $96,910.
- Outlook: The College Station-Bryan, TX market for Market Research Analysts and Marketing Specialists is characterized by a total local workforce of 350 individuals. With a Location Quotient of 0.47, this indicates a lower concentration of these professionals compared to the national average, suggesting a potentially less saturated but also less robust job market in this specific metropolitan area.
Salary Overview
The average Market Research Analysts and Marketing Specialists in College Station-Bryan, TX earns-27.3%below the national average.
$30.3
$1,213
$5,258
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen modest growth over the past four years, mirroring national trends. This growth is typically driven by increasing demand for data-driven insights and evolving marketing strategies across various industries.
Market Research Analysts and Marketing Specialists Salary Distribution in College Station-Bryan, TX
Salary progression for Market Research Analysts and Marketing Specialists in College Station-Bryan, TX, is significantly influenced by experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with specialized skills and a proven track record can command salaries in the upper percentiles, reflecting a substantial career growth trajectory within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,900 | $16.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $47,325 | $22.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $59,160 | $28.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $78,875 | $37.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $96,910 | $46.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$63,100
Gross Pay
Real Wage (Purchasing Power)
$63,100
Adjusted for COL (100)
The average annual salary of $63,100 in College Station-Bryan, TX, aligns precisely with the national average Cost of Living Index of 100. This means that while the nominal salary is lower than the national average, the purchasing power of this income is comparable to the national standard, making the cost of living a neutral factor in assessing the real value of the salary.
Job Market Context
350
Total Jobs
2.64
Per 1K Jobs
0.47
Location Quotient
At 0.47x, College Station-Bryan, TX has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.47 for Market Research Analysts and Marketing Specialists in College Station-Bryan, TX, signifies that this profession is less concentrated locally than the national average. This suggests that while there may be fewer job openings compared to larger metropolitan areas, professionals in this field might face less direct competition for available roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near College Station-Bryan, TX
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in College Station-Bryan, TX?
The median annual salary for a Market Research Analysts and Marketing Specialists in College Station-Bryan, TX is $63,100. This typically ranges from $33,900 for entry-level positions to $96,910 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in College Station-Bryan, TX is 27.3% lower than the national median of $86,770.
Is College Station-Bryan, TX a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $63,100 is significantly below the national average of $86,770, although the cost of living is on par with the national average.
Is College Station-Bryan, TX a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in College Station-Bryan, TX is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near College Station-Bryan, TX?
Some top paying nearby cities include Houston-Pasadena-The Woodlands, TX ($67,100) and North Region of Texas nonmetropolitan area.
What is the average salary for Market Research Analysts and Marketing Specialists in College Station-Bryan, TX?
The average annual salary for Market Research Analysts and Marketing Specialists in College Station-Bryan, TX is $63,100.
How does the College Station-Bryan, TX salary compare to the national average?
The average salary in College Station-Bryan, TX ($63,100) is considerably lower than the national average of $86,770.
What is the Cost of Living Index in College Station-Bryan, TX?
The Cost of Living Index in College Station-Bryan, TX is 100, which is the national average.
How concentrated are Market Research Analysts and Marketing Specialists in College Station-Bryan, TX?
The concentration of these professionals, indicated by a Location Quotient of 0.47, is less than half the national average, suggesting a lower density of these roles locally.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 350 employees in the College Station-Bryan, TX area with a job density of 2.64 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in College Station-Bryan, TX