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Average Market Research Analysts and Marketing Specialists Salary in Massachusetts

Market Research Analysts and Marketing Specialists in Massachusetts command an impressive average annual salary of $99,910, substantially outpacing the national average of $86,770. This elevated compensation is largely driven by the state's robust economy, high concentration of related industries, and the demand for specialized analytical skills within its dynamic business landscape.

Executive Summary

  • Average Salary: $99,910 per year.
  • Growth Trend: Salaries have shifted 33.9% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $161,390.
  • Outlook: With a substantial local workforce of 37,320 individuals in this field, Massachusetts demonstrates a significant presence and demand for Market Research Analysts and Marketing Specialists. The Location Quotient of 1.83 indicates that this profession is more than 80% more concentrated in Massachusetts than the national average, signaling a robust and active job market with considerable opportunities.
2024 Market Data

Salary Overview

$99,910

The average Market Research Analysts and Marketing Specialists in Massachusetts earns+15.1%above the national average.

BreakdownBased on 40h/week
Hourly

$48

Weekly

$1,921

Monthly

$8,326

Market Research Analysts and Marketing Specialists Salary Distribution in Massachusetts

Salary progression for Market Research Analysts and Marketing Specialists in Massachusetts typically scales significantly with experience. Entry-level positions may start closer to the lower percentiles, while seasoned professionals with specialized skills and a proven track record can command salaries in the upper percentiles. The widening gap between entry-level and senior roles reflects the increasing value placed on expertise and strategic insight in this analytical field.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$52,070$25
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$74,933$36
ManagerOversees team, compliance, and project delivery.50% (Median)$93,430$44.9
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$124,888$60
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$161,390$77.6

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$99,910

Gross Pay

Real Wage (Purchasing Power)

$67,325

Adjusted for COL (148.4)

While the average annual salary of $99,910 in Massachusetts is notably high, it is crucial to consider the state's Cost of Living Index of 148.4. This means that the cost of goods and services is approximately 48.4% higher than the national average. Therefore, while the nominal salary is attractive, the purchasing power of $99,910 in Massachusetts will be less than the same amount in a lower cost-of-living area.

Job Market Context

37,320

Total Jobs

10.245

Per 1K Jobs

1.83

Location Quotient

Major Hub

Massachusetts has 1.8x the national concentration of Market Research Analysts and Marketing Specialists jobs — a major employment hub for this role. Job seekers will find significantly more opportunities here than in most other areas.

The Location Quotient of 1.83 for Market Research Analysts and Marketing Specialists in Massachusetts signifies a highly concentrated job market relative to the rest of the nation. This suggests that the demand for these professionals is significantly higher in Massachusetts, making it a competitive yet potentially rewarding environment for those seeking employment or career advancement in this sector.

Nearby Job Markets

Nearby Cities for Market Research Analysts and Marketing Specialists

CitySalaryDist.
Worcester, MA Market Research Analysts and Marketing Specialists Salary$92,140↓ 8%14 mi
Boston-Cambridge-Newton, MA-NH Market Research Analysts and Marketing Specialists Salary$100,900↑ 1%24 mi
Providence-Warwick, RI-MA Market Research Analysts and Marketing Specialists Salary$81,300↓ 19%29 mi
Amherst Town-Northampton, MA Market Research Analysts and Marketing Specialists Salary$83,180↓ 17%52 mi
Springfield, MA Market Research Analysts and Marketing Specialists Salary$91,000↓ 9%52 mi

Comparing salaries near Massachusetts

Hiring Market Research Analysts and Marketing Specialistss?

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Massachusetts?

The median annual salary for a Market Research Analysts and Marketing Specialists in Massachusetts is $99,910. This typically ranges from $52,070 for entry-level positions to $161,390 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Massachusetts is 15.1% higher than the national median of $86,770.

Is Massachusetts a lucrative place for Market Research Analysts and Marketing Specialists?

Yes, Massachusetts is a highly lucrative state for Market Research Analysts and Marketing Specialists.Professionals in this field earn an average of $99,910 annually, significantly exceeding the national average, and the job market is more concentrated here than in most other states.

Is Massachusetts a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Massachusetts is 148.4. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Massachusetts?

Some top paying nearby cities include Worcester, MA ($92,140) and Boston-Cambridge-Newton, MA-NH.

How does the number of jobs per 1,000 workers compare nationally?

Massachusetts has 10.245 jobs per 1,000 workers in this field, indicating a strong local presence and demand compared to the national average.

What is the significance of the Location Quotient (LQ) being 1.83?

An LQ of 1.83 means that Market Research Analysts and Marketing Specialists are employed in Massachusetts at a rate 83% higher than the national average, indicating a strong industry concentration.

How does the high cost of living affect the salary?

While the $99,910 salary is high, the cost of living index of 148.4 means that your earnings will have less purchasing power compared to areas with a lower cost of living.

Is the job market for these roles growing in Massachusetts?

While specific growth rates aren't provided, the high concentration (LQ of 1.83) and substantial workforce (37,320) suggest a robust and likely stable or growing demand for these professionals in the state.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 37,320 employees in the Massachusetts area with a job density of 10.245 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Massachusetts