Average Market Research Analysts and Marketing Specialists Salary in Springfield, MA
Market Research Analysts and Marketing Specialists in Springfield, MA, command an impressive average annual salary of $91,000. This figure notably surpasses the national average of $86,770, suggesting that local market dynamics and demand contribute to a higher compensation structure within the region. The economic landscape of Springfield, MA, appears to offer a favorable environment for these professionals.
Executive Summary
- Average Salary: $91,000 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $150,040.
- Outlook: With a local workforce of 1,110 individuals in this field and a Location Quotient of 1, the job market for Market Research Analysts and Marketing Specialists in Springfield, MA, is stable and aligns with national employment concentrations. The presence of 5.566 jobs per 1,000 workers indicates a steady demand for these analytical and marketing skills within the Springfield area, suggesting a robust and consistent job market.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Springfield, MA earns+4.9%above the national average.
$43.8
$1,750
$7,583
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Springfield, MA, have experienced a positive growth trend over the past four years, mirroring national trends. Economic expansion and the increasing importance of data-driven marketing strategies likely contribute to upward pressure on compensation for these roles.
Market Research Analysts and Marketing Specialists Salary Distribution in Springfield, MA
Salary progression for Market Research Analysts and Marketing Specialists in Springfield, MA, typically scales significantly with experience. Entry-level positions may start at a lower percentile, while seasoned professionals with specialized skills and a proven track record can command salaries in the upper percentiles. These percentile gaps highlight clear career advancement opportunities and the value placed on expertise within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $46,540 | $22.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $68,250 | $32.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $82,700 | $39.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $113,750 | $54.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $150,040 | $72.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$91,000
Gross Pay
Real Wage (Purchasing Power)
$91,000
Adjusted for COL (100)
The average annual salary of $91,000 in Springfield, MA, is perfectly balanced by the local Cost of Living Index, which stands at 100, precisely matching the national average. This means that the purchasing power of a Market Research Analyst's salary in Springfield is equivalent to the national standard, offering a stable financial outlook without the premium often associated with higher cost-of-living areas.
Job Market Context
1,110
Total Jobs
5.566
Per 1K Jobs
1
Location Quotient
With a location quotient of 1.00, Springfield, MA has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
A Location Quotient of 1 for Market Research Analysts and Marketing Specialists in Springfield, MA, indicates that the concentration of these jobs in the area is exactly in line with the national average. This suggests a balanced job market where the supply of professionals and the demand from employers are relatively stable and predictable, without significant oversupply or undersupply.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Springfield, MA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Springfield, MA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Springfield, MA is $91,000. This typically ranges from $46,540 for entry-level positions to $150,040 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Springfield, MA is 4.9% higher than the national median of $86,770.
Is Springfield, MA a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, Springfield, MA offers a lucrative environment for these professionals.The average salary of $91,000 significantly exceeds the national average, and the cost of living is on par with the national index, indicating strong earning potential and purchasing power.
Is Springfield, MA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Springfield, MA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Springfield, MA?
Some top paying nearby cities include Amherst Town-Northampton, MA ($83,180) and Hartford-West Hartford-East Hartford, CT.
How does the salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Springfield, MA, is $91,000, which is higher than the national average of $86,770.
What is the job market like for this role in Springfield, MA?
The job market is stable, with a Location Quotient of 1 and 5.566 jobs per 1,000 workers, indicating a demand that aligns with the national average concentration.
Does the cost of living affect the salary's value?
No, the cost of living in Springfield, MA, is 100, which is the national average. This means the $91,000 salary offers purchasing power equivalent to the national median.
What is the total workforce for this profession in Springfield, MA?
There are approximately 1,110 Market Research Analysts and Marketing Specialists employed in the Springfield, MA area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,110 employees in the Springfield, MA area with a job density of 5.566 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Springfield, MA