Market Research Analysts and Marketing Specialists in Amherst Town-Northampton, MA, earn an average annual salary of $83,180. This figure is slightly below the national average of $86,770, reflecting a localized compensation structure influenced by regional economic factors and industry demand within the area. While not reaching the national benchmark, the salary offers a competitive standing within the local job market.
Executive Summary
- Average Salary: $83,180 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $127,580.
- Outlook: The Amherst Town-Northampton area supports a dedicated workforce of 390 Market Research Analysts and Marketing Specialists. With a jobs-per-1,000-workers ratio of 5.488, the demand for these professionals is present, though not exceptionally concentrated compared to national trends. The local market appears stable, indicating consistent opportunities for skilled individuals in this field.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Amherst Town-Northampton, MA earns-4.1%below the national average.
$40
$1,600
$6,932
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced steady growth over the past four years, mirroring national trends. This upward trajectory is typically driven by increasing data complexity, the growing importance of market insights for business strategy, and inflation.
Market Research Analysts and Marketing Specialists Salary Distribution in Amherst Town-Northampton, MA
Salary progression for Market Research Analysts and Marketing Specialists is significantly influenced by experience. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with extensive experience and specialized skills can expect to earn considerably more, often reaching into the upper percentiles. The gap between entry-level and senior roles signifies clear opportunities for career advancement and increased earning potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $48,550 | $23.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $62,385 | $30 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $75,150 | $36.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $103,975 | $50 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $127,580 | $61.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$83,180
Gross Pay
Real Wage (Purchasing Power)
$83,180
Adjusted for COL (100)
The average annual salary of $83,180 in Amherst Town-Northampton, MA, aligns precisely with the national average cost of living, indicated by an index of 100. This means that the purchasing power of the salary is comparable to the national average, suggesting that the nominal wage effectively translates to a standard quality of life without significant financial strain or advantage due to cost of living differences.
Job Market Context
390
Total Jobs
5.488
Per 1K Jobs
0.98
Location Quotient
Amherst Town-Northampton, MA has 0.98x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.98, the market for Market Research Analysts and Marketing Specialists in Amherst Town-Northampton, MA, is nearly on par with the national average in terms of concentration. This indicates a balanced job market where the presence of these professionals is neither exceptionally high nor unusually low compared to the rest of the country, suggesting a competitive but accessible landscape for job seekers.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Amherst Town-Northampton, MA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Amherst Town-Northampton, MA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Amherst Town-Northampton, MA is $83,180. This typically ranges from $48,550 for entry-level positions to $127,580 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Amherst Town-Northampton, MA is 4.1% lower than the national median of $86,770.
Is Amherst Town-Northampton, MA a lucrative place for Market Research Analysts and Marketing Specialists?
Moderately so.The average salary of $83,180 is close to the national average, and the cost of living is also at the national average, indicating a balanced financial standing. While not exceptionally high, it offers a stable career environment.
Is Amherst Town-Northampton, MA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Amherst Town-Northampton, MA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Amherst Town-Northampton, MA?
Some top paying nearby cities include Springfield, MA ($91,000) and Worcester, MA.
How does Amherst Town-Northampton's salary compare to the national average?
The average salary of $83,180 in Amherst Town-Northampton is slightly lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the cost of living in Amherst Town-Northampton, MA?
The cost of living in Amherst Town-Northampton, MA, is exactly at the national average, with a Cost of Living Index of 100.
How concentrated is the job market for Market Research Analysts and Marketing Specialists in this area?
The job market concentration, measured by the Location Quotient of 0.98, is very close to the national average, indicating a balanced presence of these roles.
What is the total number of Market Research Analysts and Marketing Specialists in Amherst Town-Northampton, MA?
There are approximately 390 Market Research Analysts and Marketing Specialists employed in the Amherst Town-Northampton, MA area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 390 employees in the Amherst Town-Northampton, MA area with a job density of 5.488 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Amherst Town-Northampton, MA