Average Market Research Analysts and Marketing Specialists Salary in U.S.
In U.S., Market Research Analysts and Marketing Specialists earn an average annual salary of $86,770. This figure precisely aligns with the national average, indicating a stable compensation landscape for these professionals. The pay in U.S. is reflective of a balanced market where demand and supply for these specialized skills are in equilibrium with the broader economic conditions.
Executive Summary
- Average Salary: $86,770 per year.
- Growth Trend: Salaries have shifted 17.2% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $145,690.
- Outlook: With a substantial local workforce of 843,970 individuals in this field, U.S. presents a significant hub for Market Research Analysts and Marketing Specialists. While a specific Location Quotient is not provided, the sheer volume of professionals suggests a robust and active job market. This large workforce indicates a strong presence of companies relying on market research and marketing expertise, pointing towards sustained demand for these roles.
Salary Overview
The average Market Research Analysts and Marketing Specialists in U.S. earns-0.0%below the national average.
$41.7
$1,669
$7,231
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
Over the past four years, the compensation for Market Research Analysts and Marketing Specialists has likely seen consistent growth, mirroring broader economic trends and the increasing importance of data-driven marketing strategies. This upward trajectory is fueled by evolving consumer behaviors and the need for businesses to adapt their approaches, driving higher salaries for skilled professionals in this domain.
Market Research Analysts and Marketing Specialists Salary Distribution in U.S.
Salary progression for Market Research Analysts and Marketing Specialists is strongly tied to experience. Entry-level positions typically start at the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command significantly higher salaries, often reaching into the upper percentiles. The widening gap between entry-level and senior roles underscores the value placed on expertise and a proven track record in the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $42,050 | $20.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $65,078 | $31.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $77,120 | $37.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $108,463 | $52.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $145,690 | $70 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$86,770
Gross Pay
Real Wage (Purchasing Power)
$86,770
Adjusted for COL (100)
The nominal average salary of $86,770 in U.S. is perfectly balanced by the local Cost of Living Index of 100, which is also the national average. This means that the purchasing power of the salary in U.S. is equivalent to the national average, offering no significant advantage or disadvantage in terms of affordability compared to other regions. Professionals relocating to U.S. can expect their earnings to cover living expenses at a standard national rate.
Job Market Context
843,970
Total Jobs
N/A
Per 1K Jobs
N/A
Location Quotient
The absence of a specific Location Quotient (LQ) for Market Research Analysts and Marketing Specialists in U.S., when the national average is 1.0, suggests that the concentration of these professionals in this state is neither exceptionally high nor low relative to the national distribution. This indicates a competitive yet accessible job market, where opportunities likely exist without the intense saturation found in areas with a significantly higher LQ.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Joplin, MO-KS Market Research Analysts and Marketing Specialists Salary | $64,960↓ 25% | 67 mi |
| Tulsa, OK Market Research Analysts and Marketing Specialists Salary | $80,850↓ 7% | 67 mi |
| Wichita, KS Market Research Analysts and Marketing Specialists Salary | $63,740↓ 27% | 99 mi |
Comparing salaries near U.S.
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in U.S.?
The median annual salary for a Market Research Analysts and Marketing Specialists in U.S. is $86,770. This typically ranges from $42,050 for entry-level positions to $145,690 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in U.S. is 0.0% lower than the national median of $86,770.
Is U.S. a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, U.S. offers competitive compensation for these roles.The average salary of $86,770 in U.S. matches the national average, and the cost of living is also at the national average, indicating a balanced financial landscape for these professionals.
Is U.S. a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in U.S. is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near U.S.?
Some top paying nearby cities include Joplin, MO-KS ($64,960) and Tulsa, OK.
What is the average salary for Market Research Analysts and Marketing Specialists in U.S.?
The average annual salary for Market Research Analysts and Marketing Specialists in U.S. is $86,770, which is exactly the national average.
How does the cost of living in U.S. compare to the national average?
The cost of living index in U.S. is 100, which is precisely the national average. This means that the purchasing power of the salary in U.S. is comparable to the national standard.
What is the size of the workforce for Market Research Analysts and Marketing Specialists in U.S.?
U.S. has a significant workforce of 843,970 individuals employed as Market Research Analysts and Marketing Specialists, indicating a substantial presence in this sector.
Does experience significantly impact salary for these roles in U.S.?
Yes, experience plays a crucial role in salary determination. Entry-level positions will earn less, while senior roles with extensive experience and specialized skills command higher salaries, reflecting career progression.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 843,970 employees in the U.S. area with a job density of per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in U.S.
- All Occupations Salary in U.S.
- Office and Administrative Support Occupations Salary in U.S.
- Sales and Related Occupations Salary in U.S.
- Food Preparation and Serving Related Occupations Salary in U.S.
- Transportation and Material Moving Occupations Salary in U.S.
- Management Occupations Salary in U.S.
- Business and Financial Operations Occupations Salary in U.S.
- Production Occupations Salary in U.S.
- Healthcare Practitioners and Technical Occupations Salary in U.S.
- Material Moving Workers Salary in U.S.
- Browse All Jobs in U.S. →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in U.S.