Average Market Research Analysts and Marketing Specialists Salary in Wichita, KS
In Wichita, KS, Market Research Analysts and Marketing Specialists earn an average annual salary of $63,740. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a lower demand for specialized roles contribute to this compensation difference. Understanding these local factors is crucial for professionals in this field.
Executive Summary
- Average Salary: $63,740 per year.
- Growth Trend: Salaries have shifted 6.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $107,590.
- Outlook: Wichita's market for Market Research Analysts and Marketing Specialists shows a stable presence, with a local workforce of 1,630 individuals. The Location Quotient of 0.95 indicates that the concentration of these professionals in Wichita is nearly on par with the national average, suggesting a consistent, albeit not exceptionally high, demand for their skills within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Wichita, KS earns-26.5%below the national average.
$30.7
$1,226
$5,312
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Wichita is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have seen gradual growth over the past four years, mirroring national trends. Economic shifts and evolving marketing strategies likely contribute to incremental increases in compensation, reflecting the increasing importance of data-driven insights.
Market Research Analysts and Marketing Specialists Salary Distribution in Wichita, KS
Career progression for Market Research Analysts and Marketing Specialists in Wichita typically involves a significant salary increase from entry-level to senior positions. While specific percentile data isn't available, the typical salary range widens considerably with experience, with senior analysts commanding substantially higher earnings due to their expertise in strategic analysis and campaign management.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $28,120 | $13.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $47,805 | $23 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $57,960 | $27.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $79,675 | $38.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $107,590 | $51.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$63,740
Gross Pay
Real Wage (Purchasing Power)
$63,740
Adjusted for COL (100)
The nominal average salary of $63,740 in Wichita aligns perfectly with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that salary is equivalent to the national average, making the effective financial impact of the salary comparable to the national standard.
Job Market Context
1,630
Total Jobs
5.311
Per 1K Jobs
0.95
Location Quotient
Wichita, KS has 0.95x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.95, Wichita's market for Market Research Analysts and Marketing Specialists is very close to the national average in terms of concentration. This suggests a balanced job market where the supply of professionals closely matches the demand, indicating a competitive but stable environment for those seeking or holding these roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Kansas nonmetropolitan area Market Research Analysts and Marketing Specialists Salary | $65,500↑ 3% | 67 mi |
| Enid, OK Market Research Analysts and Marketing Specialists Salary | $59,250↓ 7% | 93 mi |
Comparing salaries near Wichita, KS
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Wichita, KS?
The median annual salary for a Market Research Analysts and Marketing Specialists in Wichita, KS is $63,740. This typically ranges from $28,120 for entry-level positions to $107,590 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Wichita, KS is 26.5% lower than the national median of $86,770.
Is Wichita, KS a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the cost of living is average, the average salary of $63,740 is significantly lower than the national average of $86,770, indicating less financial upside for these specific roles.
Is Wichita, KS a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Wichita, KS is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Wichita, KS?
Some top paying nearby cities include Kansas nonmetropolitan area ($65,500) and Enid, OK.
How does Wichita's salary compare to the national average for this role?
The average salary in Wichita ($63,740) is approximately 26.5% lower than the national average ($86,770).
What is the Cost of Living in Wichita, KS?
Wichita, KS has a Cost of Living Index of 100, which is exactly the national average.
How many Market Research Analysts and Marketing Specialists work in Wichita?
There are approximately 1,630 Market Research Analysts and Marketing Specialists employed in Wichita.
Is the job market for Market Research Analysts and Marketing Specialists saturated in Wichita?
The Location Quotient of 0.95 suggests the market is not saturated and is very close to the national concentration, indicating a balanced supply and demand.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,630 employees in the Wichita, KS area with a job density of 5.311 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Wichita, KS