Market Research Analysts and Marketing Specialists in Kansas's nonmetropolitan areas earn an average annual salary of $65,500. This figure is notably lower than the national average of $86,770, reflecting the economic landscape and demand specific to these regions. Factors such as industry concentration and the overall economic output of nonmetropolitan Kansas contribute to this localized pay scale.
Executive Summary
- Average Salary: $65,500 per year.
- Growth Trend: Salaries have shifted 31.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $103,210.
- Outlook: With a total local workforce of 1,190 individuals in this role, the market in Kansas's nonmetropolitan areas presents a moderate employment base. The Location Quotient of 0.57 indicates that this profession is less concentrated here compared to the national average, suggesting a potentially less saturated but also less robust demand for these specialized skills within the immediate region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Kansas nonmetropolitan area earns-24.5%below the national average.
$31.5
$1,260
$5,458
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this precise segment in Kansas nonmetropolitan areas isn't provided, it's reasonable to assume a general trend of salary growth mirroring national patterns over the past four years. Economic shifts, evolving marketing strategies, and increased reliance on data analysis likely contribute to incremental salary increases for skilled professionals in this field.
Market Research Analysts and Marketing Specialists Salary Distribution in Kansas nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales significantly with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with specialized expertise and a proven track record can command salaries well into the higher percentiles. The gap between these percentiles signifies substantial career growth and earning potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,760 | $17.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $49,125 | $23.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $59,050 | $28.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $81,875 | $39.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $103,210 | $49.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$65,500
Gross Pay
Real Wage (Purchasing Power)
$65,500
Adjusted for COL (100)
The average annual salary of $65,500 in Kansas's nonmetropolitan areas aligns perfectly with the national Cost of Living Index of 100. This means that, on average, the purchasing power of this salary is equivalent to the national average, offering a stable financial standing relative to the cost of goods and services in the area.
Job Market Context
1,190
Total Jobs
3.168
Per 1K Jobs
0.57
Location Quotient
Kansas nonmetropolitan area has 0.57x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.57 signifies that Market Research Analysts and Marketing Specialists are less prevalent in Kansas's nonmetropolitan areas than the national average. This suggests a market that is not oversaturated, potentially offering unique opportunities for skilled professionals, but also indicating a lower overall demand compared to more concentrated metropolitan regions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Manhattan, KS Market Research Analysts and Marketing Specialists Salary | $68,760↑ 5% | 46 mi |
| Topeka, KS Market Research Analysts and Marketing Specialists Salary | $66,870↑ 2% | 66 mi |
| Wichita, KS Market Research Analysts and Marketing Specialists Salary | $63,740↓ 3% | 67 mi |
| Lawrence, KS Market Research Analysts and Marketing Specialists Salary | $66,850↑ 2% | 84 mi |
Comparing salaries near Kansas nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Kansas nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Kansas nonmetropolitan area is $65,500. This typically ranges from $36,760 for entry-level positions to $103,210 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Kansas nonmetropolitan area is 24.5% lower than the national median of $86,770.
Is Kansas nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered a highly lucrative area.The average salary of $65,500 is significantly below the national average, and the lower location quotient suggests less demand for these roles.
Is Kansas nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Kansas nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Kansas nonmetropolitan area?
Some top paying nearby cities include Manhattan, KS ($68,760) and Topeka, KS.
How does the Kansas nonmetropolitan salary compare to the national average?
The average salary of $65,500 in Kansas nonmetropolitan areas is substantially lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What does a Location Quotient of 0.57 mean for job seekers?
A Location Quotient of 0.57 indicates that the concentration of Market Research Analysts and Marketing Specialists is less than half of the national average, suggesting fewer job openings but potentially less competition.
How does the Cost of Living affect the $65,500 salary?
With a Cost of Living Index of 100, the $65,500 salary has the same purchasing power as the national average, meaning it is neither particularly high nor low relative to expenses.
What is the total number of Market Research Analysts and Marketing Specialists in this region?
There are approximately 1,190 Market Research Analysts and Marketing Specialists employed in the nonmetropolitan areas of Kansas.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,190 employees in the Kansas nonmetropolitan area area with a job density of 3.168 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Kansas nonmetropolitan area