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Average Market Research Analysts and Marketing Specialists Salary in Manhattan, KS

In Manhattan, Kansas, Market Research Analysts and Marketing Specialists earn an average annual salary of $68,760. This figure is notably below the national average of $86,770, reflecting the specific economic landscape and demand within this Midwestern locale. Factors such as the regional industry focus and the overall cost of doing business in Manhattan contribute to this salary differential.

Executive Summary

  • Average Salary: $68,760 per year.
  • Growth Trend: Salaries have shifted 41.0% over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $102,440.
  • Outlook: The job market for Market Research Analysts and Marketing Specialists in Manhattan, KS, shows a stable presence with a total local workforce of 300 individuals. The Location Quotient of 1.01 indicates that the concentration of these professionals in Manhattan is very close to the national average, suggesting a balanced demand and supply dynamic within the local economy.
2024 Market Data

Salary Overview

$68,760

The average Market Research Analysts and Marketing Specialists in Manhattan, KS earns-20.8%below the national average.

BreakdownBased on 40h/week
Hourly

$33.1

Weekly

$1,322

Monthly

$5,730

Market Research Analysts and Marketing Specialists Salary Distribution in Manhattan, KS

Career progression for Market Research Analysts and Marketing Specialists in Manhattan, KS, is typically marked by increasing earning potential. Entry-level positions may start at a lower percentile, while seasoned professionals with extensive experience and specialized skills can command salaries significantly higher than the average, reflecting their greater value and expertise.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$27,770$13.4
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$51,570$24.8
ManagerOversees team, compliance, and project delivery.50% (Median)$62,320$30
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$85,950$41.3
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$102,440$49.3

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$68,760

Gross Pay

Real Wage (Purchasing Power)

$68,760

Adjusted for COL (100)

With a Cost of Living Index of 100, Manhattan, KS, aligns perfectly with the national average. This means the average salary of $68,760 in Manhattan offers purchasing power equivalent to the national average, making the nominal salary's value directly comparable to the broader U.S. economic context.

Job Market Context

300

Total Jobs

5.641

Per 1K Jobs

1.01

Location Quotient

Above Average

With a location quotient of 1.01, Manhattan, KS has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.

The Location Quotient of 1.01 for Market Research Analysts and Marketing Specialists in Manhattan, KS, signifies a market that is almost perfectly aligned with national employment concentrations. This suggests that the job market is neither significantly over- nor under-saturated, presenting a steady environment for professionals in this field.

Nearby Job Markets

Nearby Cities for Market Research Analysts and Marketing Specialists

Comparing salaries near Manhattan, KS

Hiring Market Research Analysts and Marketing Specialistss?

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Manhattan, KS?

The median annual salary for a Market Research Analysts and Marketing Specialists in Manhattan, KS is $68,760. This typically ranges from $27,770 for entry-level positions to $102,440 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Manhattan, KS is 20.8% lower than the national median of $86,770.

Is Manhattan, KS a lucrative place for Market Research Analysts and Marketing Specialists?

No, not compared to the national average.The average salary of $68,760 is below the national average of $86,770, although the cost of living is on par with the national average.

Is Manhattan, KS a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Manhattan, KS is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Manhattan, KS?

Some top paying nearby cities include Kansas nonmetropolitan area ($65,500) and Topeka, KS.

How does the salary in Manhattan, KS compare to the national average?

Market Research Analysts and Marketing Specialists in Manhattan, KS, earn an average of $68,760 annually, which is less than the national average of $86,770.

What is the cost of living in Manhattan, KS?

The cost of living in Manhattan, KS, is exactly at the national average, indicated by a Cost of Living Index of 100.

How concentrated is the job market for this role in Manhattan, KS?

The job market concentration is very close to the national average, with a Location Quotient of 1.01, indicating a balanced presence of these professionals.

How many Market Research Analysts and Marketing Specialists are there in Manhattan, KS?

There are approximately 300 Market Research Analysts and Marketing Specialists employed locally in Manhattan, KS.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 300 employees in the Manhattan, KS area with a job density of 5.641 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.