Average Market Research Analysts and Marketing Specialists Salary in Topeka, KS
In Topeka, KS, Market Research Analysts and Marketing Specialists earn an average annual salary of $66,870. This figure is notably below the national average of $86,770, reflecting localized economic factors and demand within the Topeka metropolitan area. The specific economic landscape and industry concentration in Topeka play a significant role in shaping compensation for these roles.
Executive Summary
- Average Salary: $66,870 per year.
- Growth Trend: Salaries have shifted 21.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $109,500.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Topeka, KS, shows a stable presence with a total local workforce of 590 individuals. The Location Quotient of 0.94 suggests a concentration of these roles that is nearly on par with the national average, indicating a consistent, albeit not exceptionally high, demand for these professionals within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Topeka, KS earns-22.9%below the national average.
$32.2
$1,286
$5,573
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Topeka is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists nationwide have experienced steady growth over the past four years, driven by the increasing importance of data-driven marketing strategies. This upward trend is likely reflected to some extent in the Topeka market, though potentially at a more moderate pace compared to larger metropolitan hubs.
Market Research Analysts and Marketing Specialists Salary Distribution in Topeka, KS
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase from entry-level to senior positions. While specific percentile data for Topeka is unavailable, the gap between starting salaries and those earned by seasoned professionals often signifies substantial growth opportunities. Experience is a key driver, with senior roles commanding higher compensation due to accumulated expertise and strategic responsibilities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $34,850 | $16.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,153 | $24.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $59,740 | $28.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,588 | $40.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $109,500 | $52.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,870
Gross Pay
Real Wage (Purchasing Power)
$66,870
Adjusted for COL (100)
The average annual salary of $66,870 in Topeka, KS, aligns perfectly with the national average cost of living, indicated by an index of 100. This means that the purchasing power of a Market Research Analyst's salary in Topeka is equivalent to the national average, suggesting that while the nominal salary is lower than the national average, the cost of goods and services locally does not present a disadvantage.
Job Market Context
590
Total Jobs
5.235
Per 1K Jobs
0.94
Location Quotient
Topeka, KS has 0.94x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.94, the market for Market Research Analysts and Marketing Specialists in Topeka, KS, is nearly as concentrated as the national average. This indicates a balanced job market where the number of professionals is closely aligned with the number of available positions relative to the overall workforce. It suggests a competitive but accessible environment for those seeking employment in this field within Topeka.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Lawrence, KS Market Research Analysts and Marketing Specialists Salary | $66,850↓ 0% | 24 mi |
| Manhattan, KS Market Research Analysts and Marketing Specialists Salary | $68,760↑ 3% | 50 mi |
| Kansas City, MO-KS Market Research Analysts and Marketing Specialists Salary | $75,740↑ 13% | 60 mi |
| Kansas nonmetropolitan area Market Research Analysts and Marketing Specialists Salary | $65,500↓ 2% | 66 mi |
| St. Joseph, MO-KS Market Research Analysts and Marketing Specialists Salary | $71,860↑ 7% | 68 mi |
Comparing salaries near Topeka, KS
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Topeka, KS?
The median annual salary for a Market Research Analysts and Marketing Specialists in Topeka, KS is $66,870. This typically ranges from $34,850 for entry-level positions to $109,500 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Topeka, KS is 22.9% lower than the national median of $86,770.
Is Topeka, KS a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the cost of living is average, the average salary of $66,870 is significantly lower than the national average of $86,770. The job market concentration is also just below the national average.
Is Topeka, KS a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Topeka, KS is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Topeka, KS?
Some top paying nearby cities include Lawrence, KS ($66,850) and Manhattan, KS.
How does Topeka's salary compare to the national average for this role?
Market Research Analysts and Marketing Specialists in Topeka earn an average of $66,870 annually, which is approximately $20,000 less than the national average of $86,770.
What is the cost of living in Topeka, KS?
Topeka, KS has a cost of living index of 100, which is exactly the national average, meaning the general cost of goods and services is comparable to the rest of the United States.
How concentrated is the job market for Market Research Analysts in Topeka?
The job market concentration, measured by the Location Quotient, is 0.94, indicating that these roles are slightly less prevalent in Topeka than the national average.
What does a Location Quotient of 0.94 signify?
A Location Quotient of 0.94 suggests that the proportion of Market Research Analysts and Marketing Specialists in Topeka's workforce is slightly lower than the national average proportion.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 590 employees in the Topeka, KS area with a job density of 5.235 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Topeka, KS