Average Market Research Analysts and Marketing Specialists Salary in Lawrence, KS
In Lawrence, Kansas, Market Research Analysts and Marketing Specialists earn an average annual salary of $66,850. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different industry focus influence compensation in this region. Factors such as the concentration of specific industries and the overall demand within the local economy play a significant role in shaping these salary expectations.
Executive Summary
- Average Salary: $66,850 per year.
- Growth Trend: Salaries have shifted 45.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $104,760.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Lawrence, KS, appears stable with a total workforce of 300 individuals in this role. The Location Quotient of 1.06 indicates a slightly higher concentration of these professionals compared to the national average, suggesting a steady, albeit not booming, demand for their expertise within the local economy. This concentration implies a well-established presence of these roles, providing a consistent, though not rapidly expanding, career landscape.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Lawrence, KS earns-23.0%below the national average.
$32.1
$1,286
$5,571
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Lawrence, KS is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have seen a gradual upward trend over the past four years, mirroring national patterns. Economic growth, evolving marketing strategies, and the increasing importance of data-driven insights likely contribute to modest annual salary increases, reflecting a growing appreciation for these analytical skills.
Market Research Analysts and Marketing Specialists Salary Distribution in Lawrence, KS
Career progression for Market Research Analysts and Marketing Specialists in Lawrence, KS, typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with specialized skills and a proven track record can command salaries in the upper percentiles. The widening gap between entry-level and senior roles signifies substantial opportunities for career advancement and increased earning potential within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,970 | $16.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,138 | $24.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $61,730 | $29.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,563 | $40.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $104,760 | $50.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,850
Gross Pay
Real Wage (Purchasing Power)
$66,850
Adjusted for COL (100)
The nominal average salary of $66,850 in Lawrence, KS, aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of the local salary is equivalent to the national average, offering a balanced financial environment for residents. While the salary is lower than the national average for the profession, the equivalent cost of living suggests that the take-home pay in Lawrence offers a comparable lifestyle to that experienced in higher-cost areas, making it a financially stable choice.
Job Market Context
300
Total Jobs
5.935
Per 1K Jobs
1.06
Location Quotient
With a location quotient of 1.06, Lawrence, KS has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
With a Location Quotient of 1.06, Lawrence, KS, exhibits a slightly higher concentration of Market Research Analysts and Marketing Specialists than the national average. This suggests a moderately competitive market where demand is present and aligns with the national distribution of these roles. While not a major hub, the slightly elevated quotient indicates a solid presence and consistent opportunities for professionals in this field within the local economic landscape.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Topeka, KS Market Research Analysts and Marketing Specialists Salary | $66,870↑ 0% | 24 mi |
| Kansas City, MO-KS Market Research Analysts and Marketing Specialists Salary | $75,740↑ 13% | 38 mi |
| St. Joseph, MO-KS Market Research Analysts and Marketing Specialists Salary | $71,860↑ 7% | 60 mi |
| Manhattan, KS Market Research Analysts and Marketing Specialists Salary | $68,760↑ 3% | 74 mi |
| Kansas nonmetropolitan area Market Research Analysts and Marketing Specialists Salary | $65,500↓ 2% | 84 mi |
Comparing salaries near Lawrence, KS
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Lawrence, KS?
The median annual salary for a Market Research Analysts and Marketing Specialists in Lawrence, KS is $66,850. This typically ranges from $33,970 for entry-level positions to $104,760 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Lawrence, KS is 23.0% lower than the national median of $86,770.
Is Lawrence, KS a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.The average salary of $66,850 is below the national average of $86,770, though the cost of living is also at the national average, balancing purchasing power.
Is Lawrence, KS a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Lawrence, KS is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Lawrence, KS?
Some top paying nearby cities include Topeka, KS ($66,870) and Kansas City, MO-KS.
How does the salary in Lawrence, KS compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Lawrence, KS, is $66,850, which is below the national average of $86,770.
What is the cost of living in Lawrence, KS?
The cost of living index in Lawrence, KS, is 100, which is exactly the national average.
Is there a high demand for Market Research Analysts and Marketing Specialists in Lawrence, KS?
The Location Quotient of 1.06 suggests a slightly higher concentration of these professionals than the national average, indicating a stable and present demand.
How many Market Research Analysts and Marketing Specialists are there in Lawrence, KS?
There are approximately 300 Market Research Analysts and Marketing Specialists employed in Lawrence, KS.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 300 employees in the Lawrence, KS area with a job density of 5.935 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Lawrence, KS