Average Market Research Analysts and Marketing Specialists Salary in Kansas City, MO-KS
Market Research Analysts and Marketing Specialists in Kansas City, MO-KS earn an average annual salary of $75,740. This figure is notably below the national average of $86,770, suggesting that local market dynamics, industry concentration, and potentially regional economic factors influence compensation in this metropolitan area. While below the national benchmark, understanding the local context is key to evaluating career opportunities.
Executive Summary
- Average Salary: $75,740 per year.
- Growth Trend: Salaries have shifted 10.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $126,920.
- Outlook: With a local workforce of 6,890 individuals in this field, Kansas City demonstrates a substantial presence of Market Research Analysts and Marketing Specialists. The Location Quotient of 1.13 indicates a slightly higher concentration of these roles compared to the national average, suggesting a stable and potentially growing demand within the region. This concentration implies a robust job market that may offer ample opportunities for both new entrants and experienced professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Kansas City, MO-KS earns-12.7%below the national average.
$36.4
$1,457
$6,312
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Kansas City have experienced growth over the past four years, mirroring national trends. Economic expansion, evolving marketing strategies, and increased reliance on data-driven insights likely contribute to upward pressure on compensation, even if it remains below the national average.
Market Research Analysts and Marketing Specialists Salary Distribution in Kansas City, MO-KS
Salary progression for Market Research Analysts and Marketing Specialists in Kansas City, MO-KS typically scales significantly with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with specialized skills and a proven track record can command salaries in the upper percentiles. The gap between entry-level and senior roles signifies substantial career growth potential and increased earning capacity within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $40,880 | $19.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $56,805 | $27.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,070 | $31.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $94,675 | $45.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $126,920 | $61 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$75,740
Gross Pay
Real Wage (Purchasing Power)
$75,740
Adjusted for COL (100)
The average annual salary of $75,740 in Kansas City, MO-KS aligns perfectly with the national average Cost of Living Index of 100. This means that while the nominal salary is lower than the national average, the purchasing power of that salary is equivalent to the national average. Therefore, the $75,740 earned locally effectively offers the same standard of living as the national average salary would provide elsewhere.
Job Market Context
6,890
Total Jobs
6.299
Per 1K Jobs
1.13
Location Quotient
With a location quotient of 1.13, Kansas City, MO-KS has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
A Location Quotient of 1.13 signifies that Market Research Analysts and Marketing Specialists are slightly more concentrated in Kansas City, MO-KS than the national average. This suggests a healthy, albeit not overwhelmingly saturated, job market for these professionals. The presence of more roles per capita than the national average indicates a solid demand and a competitive environment where specialized skills can be highly valued.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Lawrence, KS Market Research Analysts and Marketing Specialists Salary | $66,850↓ 12% | 38 mi |
| St. Joseph, MO-KS Market Research Analysts and Marketing Specialists Salary | $71,860↓ 5% | 47 mi |
| Topeka, KS Market Research Analysts and Marketing Specialists Salary | $66,870↓ 12% | 60 mi |
Comparing salaries near Kansas City, MO-KS
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Kansas City, MO-KS?
The median annual salary for a Market Research Analysts and Marketing Specialists in Kansas City, MO-KS is $75,740. This typically ranges from $40,880 for entry-level positions to $126,920 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Kansas City, MO-KS is 12.7% lower than the national median of $86,770.
Is Kansas City, MO-KS a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, with caveats.While the average salary is below the national average, the cost of living is also at the national average, meaning your earnings have equivalent purchasing power. The slightly higher concentration of these roles suggests a stable job market.
Is Kansas City, MO-KS a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Kansas City, MO-KS is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Kansas City, MO-KS?
Some top paying nearby cities include Lawrence, KS ($66,850) and St. Joseph, MO-KS.
How does the Kansas City salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Kansas City, MO-KS is $75,740, which is lower than the national average of $86,770.
What is the Cost of Living in Kansas City, MO-KS?
The Cost of Living Index in Kansas City, MO-KS is 100, which is exactly the national average, indicating that the cost of goods and services is comparable to the rest of the country.
How concentrated are Market Research Analyst jobs in Kansas City?
Kansas City has a Location Quotient of 1.13 for these roles, meaning they are slightly more concentrated than the national average, suggesting a healthy local demand.
What is the total workforce for this role in Kansas City?
There are approximately 6,890 Market Research Analysts and Marketing Specialists employed in the Kansas City, MO-KS area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 6,890 employees in the Kansas City, MO-KS area with a job density of 6.299 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Kansas City, MO-KS